social media marketing chapter 1

social software examples

-applications that allow users to interact, create, and share data online ex: Mixlr xtranormal, prezi

LARA Framework

1. listen to customer conversations 2. analyze those conversations 3.relate this information to existing information within your enterprise 4. act on those customer conversations

social CRM

Social Customer Relationship Management -embraces software and processes that include the collective intelligence of a firms customers to more finely tune the offer and build intimacy between an organization and its customers

channels in the social community zone

Social networking sites, message boards and forums, and wikis

digital native

Someone who grew up with computers, video games, and the Internet from the time she or he was born and is comfortable using these technologies

service recovery

actions an organization takes to correct mishaps and win back dissatisfied customers LARA framework

social publishing

assist in dispersing media to an audience

what are social publishing sites

blogs, micro sharing, mediasharing, social bookmarking, and news sites. social publishing made it possible for people to share their content without the barriers and gatekeeping of traditional publishing

wiki

collaborative online work spaces

algorithms

complex mathematical formulas used to personalize the content you see in your news feed, recommend friend connections, and more

social community

describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification -two way and multiway communication -collaborate, conversation and sharing experiences

web 2.0

developments in online technology that enable interactive capabilities in an environment characterized by user control, freedom, and dialogue. connects networks of people as well as networks of information

which person best fits the description of a digital native

johnny the college student who checks social media every morning

mass media

means of communication that can reach a large number of individuals

synchronous interactions

occur in real time, such as when you text back and forth with a friend

micromarket

once considered to small and inaccessible; niche products that appeal to small specialized groups

forum

one of the oldest venues of social media -focused entirely on discussion -people post content

push messaging/marketing

one way communication delivered to a target audience

3 core types of media marketers have access to

paid, owned, and earned

5 P's of marketing

product, price, promotion, place, and PARTICIPATION

monetization

refers to how a business earns revenue.

social and traditional media both have

several channels and within each channel their are specific vehicles

4 zones of social media

social community, social publishing, social entertainment, social commerce

social entertainment examples

social games, social music, video and social television ex: youtube, twitter, and spotify

interruption-disruption model

the goal is to create programming that is interesting enough to attract people to watch it or listen to it, then when they have your attention they interrupt the programming to bring a commercial message and sell ad space to marketers.

social media

the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility

social commerce

the use of social media in the online shopping, buying and selling of products and services

web 1.0

was a network of connected information with passive consumers

asynchronous interactions

which dont require all participants to respond immediately such as when you email a friend and get an answer the next day