Social Media Marketing Chapter 4 Quiz

When first engaging in social media, it is important to listen first before creating content.

True

The passive engagement strategy focuses on:

listening.

Authenticity can be described as:

telling the truth in a personable and genuine manner.

Which of the following is not considered one of the rules of engagement?

Entertaining your audience.

According to the text, traditional advertising has no value to consumers.

False

Why is it important to understand the rules of engagement in social media?

It helps avoid potentially costly mistakes.

How much people trust you is less important than the overall number of fans and followers you have.

False

Most people use social media because they are looking for discounts and deals.

False

The code of ethics for SMM marketing is the same as for traditional marketing.

False

Which of Walmart's social media strategies was considered successful?

Its Facebook page.

Being honest is one way for a company to build credibility.

True

With a global audience, which of the following should be avoided in your content?

All of these should be avoided.

Which of the following is not part of an active engagement strategy?

Broadcasting messages.

Why is communicating with citizens form countries other than the U.S. important for a social media marketer?

Social media is international, with adoption and usage on the rise in many countries.

Which of the following statements is false?

Steering the conversation and message is one example of a company being participatory in social media.

According to the social media rules of engagement, which of the following is not recommended?

Sticking to a marketing message regardless of the social channel.

Which of the following is not an example of permission marketing?

Viewing an online ad on a mobile phone.

Social media marketing ethics involve all the following except:

employing information gathering software on social profiles.