Social Media Marketing Final Study Guide
a social media policy should include
all of these options, engagement, etiquette, a policy, policy for employees
the pinterest algorithm is based on ___
all of these options, the pin quality, source quality, pinterest rating
what is earned media
none of these options
linkedin is the world's largest
professional network
The "smart framework" must be
specific, measurable, attainable, relevant and time-based
the instagram algorithm displays posts based on ___
the content that followers engage with the most
earned media is
the most valuable type of media a marketer can have
a social media content strategy is ____
the planning, development and management of social media content
youtube video titles should have the following characteristics
the title should immediately entice users to watch the video
which of the following is true regarding posts shared by employees
the type of employee posts will differ by industry and target market
what are personal brand attributes
the words you would use to define your personality, or the value that you offer
which of the following is correct for Micro-Influencers?
they typically have smaller reach, but a highly credible niche audience
using twitter as a marketing tool allows businesses to ____
all of these options, increase brand awareness, discover what is happening, provide customer service, connect with customers
tagging on facebook
all of these options, makes posts stand out, increase google ranking, increases SEO value, increases the chance of having the tagged person share the post
requirements for tweets include
all of these options, use visuals, ask questions, relevant hashtags, keep the post brief and short, curate and connect with retweets and replies
why should a business get a snapchat account
all of these options, users are potential customers, low-cost marketing tool, sense of urgency, young audience
pinterest rich pins can be purchased and consist of features that include
all of these, articles with headline, shop the look, recipe ingredients, pricing info
a social media crisis response plan should include the following
all of these, develops the crisis plan, outlines the steps a company should take, enables quick and appropriate response
Measuring ROI for social media depends on the goals of the organization and most likely to include calculating
all of these, engagement and followers, conversions, link clicks and leads
the objectives for a company page in linkedin include
all of these, engaging, building, atttracting, fostering
optimizing blogs for SEO means marketers should
all of these, include 3 or more hyperlinks, provide a way to subscribe, image with name, popular industry keywords
pay-per-click (PPC)
all of these, paying search engines increases clicks, assists marketers, accompolished through targeted ads, run on social media
what is social media reach
number of people who have seen any activity from your social media account
in a company SWOT analysis, which of the following are external
opportunities and threats
social selling is the art of using social media to find, connect with, understand, and nurture sales prospects, so that it has replaced
practice of cold calling
which of the following is an example of snapchat content strategy
promote contests and holiday sales
which of the following is NOT a buyer's journey listed in a social media metrics map?
re-engage
which of the following are benefits of advertising on social media platforms
relative to other advertising mediums, social media can be more affordable for marketers
which of the following is NOT one of the three Rs of the social media influence
reliable
the longer the video the lower or fewer
retention
best practices in social selling include all of the following EXCEPT
saving time with automated liking and commenting tools
which of the following is NOT conducted DURING a social media marketing campaign
share results
to get employees to "buy in" a company's marketing advocacy program, management should:
show how participation will benefit employees
what is the top reason linkedin users follow a company
to stay informed on the industry
when it comes to posting on facebook, ideally text should be limited to how many characters
140
instagram stories are posts featuring videos or images that disappear after ___ hours, similar to snapchat stories
24
how many characters can twitter users use in a tweet
280
how long did it take the internet to reach 50 million people
4 years
what is a call-to-action button on facebook
all of these options, a way to message, connect to a website, a way to make a call, a way to email
___ is when a company, brand or product is first in customers' minds when they think of a particular industry or category
Top of Mind Awareness (ToMA)
verified accounts in twitter
all of these options, gain more followers, verified accounts, increased visibility and authenticity,
a twitter list is
a curated group of twitter accounts
a company's social media policy should be ___
a document that is updated regularly
a social media marketing campaign is a coordinated social media markeing effort to communicate with a target audience to achieve ___
a marketing or business goal
what is social media Net Promoter Score (NPS)?
a metric that companies use to measure the willingness of customers to recommend a company's products or services to others
a customer persona is ___
a representation of a customer's target market based on data collected from existing and target customers
snapchat allows posting of video content. which of the following is correct
all of these options, 5 or 6 second videos, est. specific moment, show offer every 2-3 seconds
which of the following are important when establishing a brand's tone of voice
all of the options, tone, character, language, purpose
advertisers on linkedin have to decide how they are billed. which of the following is true regarding linkedin advertising
all of these
integrated marketing communications (IMC) involves
all of these
rick pins in pinterest include the following
all of these
what makes a Big Idea in IMC
all of these
which of the following is/are correct regarding linkedin
all of these
benefits of influencer marketing include
all of these options
what is a personal vision for your personal brand
all of these options
advantage of business profiles compared to a personal profile on instagram include
all of these options are advantages, instagram ads, analytics, add contact info
AIDA is a model for marketing. the letters stand for ___
attention, interest, desire, action
why is influencer marketing becoming increasingly more popular among businesses
because influencer marketing uses tactics like word-of-mouth marketing and social proof
which of the following pins allows pinners to purchase products wihout leaving the pinterest platform
buyable pins
social media goals for your personal brand include
creating an action plan and specific objectives that you would like to achieve
social selling tools can help sales professionals with all of the following EXCEPT ___
discovering competitors' sales revenues
which is an example of employee advocacy
employees who promote company information in their social media networks
instagram is owned by which company
which social media network is the most used for social media advertising
which social network is the most popular for employees sharing company-related content onine
the analytical tool on facebook is accessed through
facebook insights
which of the following is not part of the twitter algorithm
fan favorites
which type of blog is the most popular
fashion
snapchat allows acces to live events. which of the following is correct
followers can see live events, trade shows, or product launches
what does the 4-1 rule state
for every single piece of self-promotional content posted, share four pieces of content from others
what should be first step in starting a social selling program?
gain executive buy in
which of the following is NOT a pinterest targeting option
hashtag targeting
if you are a student, how should you describe yourself in your linkedin headline
how you want to be found by a potenial employer
which of the following is NOT correct regarding a social media policy
if the organization has no social media presence, then it does not need a social media policy for its employees
the key to social selling requires
inspiring employees to develop a "social selling" mindset in the very beginning
the thumnail in youtube
is the image that first catches the eye of potential viewers
social media advertising
it is easy to segment audiences to serve each one the message that resonates most with them
a social media crisis response plan does NOT include
legal risks
which of the following is NOT a benefit of influencer marketing with social media
less credibility
what are social media engagements
likes, comments, shares, clicks
on snapchat, geofilters are available based on ___
loccation information
which of the following is NOT a benefit of employee advocacy for a company
lower customer retention costs
which of the following is not an advantage of social media
unrealistic customer expectations
what is the best use of hashtags on instagram
use engagement hashtags to give audience what they are looking for
which of these is NOT a best practice for increasing engagement on pinterest
use video content whenever possible
which of the following is NOT a podcast format
video talk show
which of the following is the most important for the youtube algorithm
watch time
what is click-baiting
when a post uses a headling that encourages followers to click without giving information about what they will see
which of the following does NOT distinguish a blog
written in second person
which of the following are small rectangle notifications that appear in the top right hand corner of a youtube video when viewing
youtube cards