Social Media Mid Term Study Guide

When a contact writes a recommendation for you on LinkedIn, it becomes visible to?

Everyone on LinkedIn

Twitter recommends following everyone is a good way to make it an educational platform. (True or False)

False

Web users tend to read every word of a blog post?

False

On your professional blog, you should write primarily about?

Topics pertaining to your career goal

The more companies you follow on Twitter, the more companies Twitter will recommend you?

True

Whether or not you "friend" a client on a social media network should depend on?

How you use that social media network

Companies use Pinterest primarily for the use of?

Increasing Sales

Freedly allows users to?

Read content from all over the web in one place

By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your?

Resume

The first post on your blog should do all of the following except... a) introduce yourself b) retell a funny story or anecdote c) tell readers why you are interested in the topic d) tell readers how often you will blog

Retail a funny story or anecdote

Which of the following would make a good headline on LinkedIn?

Studying Educational Technology at University of Florida

Which new Facebook feature allows you to control who sees your posts?

The in-post privacy feature

Desktop publishing made print media more cost-effective

True

Facebook product pages come with unique web addresses?

True

Google Ad Words was the first Pay Per Click provider?

True

It is possible to build a following on Twitter with zero financial investment?

True

It is possible to link your Facebook and Twitter accounts?

True

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts?

True

Why should professionals create personal brands for themselves?

To remain gainfully employed

Connecting with contacts on LinkedIn is as easy as entering your email address?

True

It's important that you update your blog and social media accounts how much?

Consistently

Even elementary school students can benefit from the educational aspects of LinkedIn?

False

Formal academic prose should be used when writing a company blog post?

False

It is impossible to find job leads on Facebook?

False

LinkedIn is the most visual of all social media sites?

False

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you?

False

Only premium members can create groups on LinkedIn. (True or False)

False

You can use the same email address for both a personal page and a product page on Twitter?

False

On Google Groups, which permission settings are recommended for a study group?

All members can view and post

Before watching a video on YouTube for educational purposes, you should?

All of the Above

Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above

All of the Above

Which of the following groups of people are qualified to become Twitter teachers?

All of the Above

A personal brand can grant self-employed individuals with?

Credibility

From a marketing perspective, pinterest is ideal for?

Ecommerce Sites

Companies are allowed to exceed the 140 character limit on Twitter?

False

Companies are more likely to post job openings on Facebook than on Twitter?

False

The best accounts to follow on Twitter are the promoted accounts?

False

Twitter is only useful for keeping in touch with existing contacts, not making new ones?

False

Which feature of Google Groups helps keep information organized?

Folders

To be sure that you receive information regarding job leads on Twitter, it's a good idea to?

Follow companies in your field

Networking was a lot more difficult before?

Social Media Revolution

What invention in 1995 made locating products and services online much easier?

The Search Engine

The length of a company's blog post should be aligned with?

The attention span of the target market

What should you tweet about if you don't have a career yet?

The career field you plan to pursue

Your Twitter bio should include keywords that potential employers might use to search for new hires?

True

Your blog should include both a Facebook and a Twitter button?

True

Which of the following is the best way to keep up with trends in your industry?

Use social media

When does Google Ad Words charge a company?

When you click on the Page

In order to increase exposure, marketers using Pinterest should encourage their followers to?

Repin the company's pins

From a customer's or client's perspective, a brand is

A promise

In which decade did television begin to generate more advertising revenue than print or radio?

1950

Businesses leveraging LinkedIn can establish themselves as thought leaders by?

Joining/Participating in LinkedIn Groups

In order to learn about things on Twitter, you must?

Know which hashtags to use in order to join a conversation

In order to access discounts and promotions from a company's Facebook Timeline, you must?

Like the Page

It is a good idea to check your Freedly account at least?

Once a day

At a minimum, how many hashtags should marketers use in each of their tweets?

One

LinkedIn is most popular among businesses that market their products to?

Other Businesses

When marketing a personal brand via a blog post, what tone should you use?

Personable but Professional

Educational content on the internet is?

Potentially overwhelming

Videos that appear on top of the search results page on YouTube are?

Promoted videos that function as advertisements

All of the following are potential benefits of a classroom Facebook page except?

The option of soliciting opinions from other Facebook users outside of the class

When determining the tone of their tweets, marketers should consider?

The target audience

Initially, the people of a company should follow people on Twitter who?

Are in a related industry

The title of a blog should be

Catchy

Which feature allows companies to send tweets to customers and prospects in their local area?

Geographical Targeting

It's important to use bullet points when blogging because the reader needs/wants to be able to?

Make the text easier to scan or read fast

From 1995-1997, the number of web users?

Quadrupled

Which of the following devices did most Americans have in their homes by the year of 1933?

Radio

In order to reach a larger audience on Twitter, marketers should encourage their followers to?

Re-Tweet their Tweets

Most people still work for the same company their whole lives until they retire?

False

You must have an Apple device in order to use Hangouts?

False

Collaborating face-to-face with colleagues across the globe is easy thanks to?

Google Hangouts

The best way to locate information about a particular topic is to search by?

Hashtag

In order to use Pinterest effectively, you must have?

High-Quality pictures