Social Media Mid Term Study Guide
When a contact writes a recommendation for you on LinkedIn, it becomes visible to?
Everyone on LinkedIn
Twitter recommends following everyone is a good way to make it an educational platform. (True or False)
False
Web users tend to read every word of a blog post?
False
On your professional blog, you should write primarily about?
Topics pertaining to your career goal
The more companies you follow on Twitter, the more companies Twitter will recommend you?
True
Whether or not you "friend" a client on a social media network should depend on?
How you use that social media network
Companies use Pinterest primarily for the use of?
Increasing Sales
Freedly allows users to?
Read content from all over the web in one place
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your?
Resume
The first post on your blog should do all of the following except... a) introduce yourself b) retell a funny story or anecdote c) tell readers why you are interested in the topic d) tell readers how often you will blog
Retail a funny story or anecdote
Which of the following would make a good headline on LinkedIn?
Studying Educational Technology at University of Florida
Which new Facebook feature allows you to control who sees your posts?
The in-post privacy feature
Desktop publishing made print media more cost-effective
True
Facebook product pages come with unique web addresses?
True
Google Ad Words was the first Pay Per Click provider?
True
It is possible to build a following on Twitter with zero financial investment?
True
It is possible to link your Facebook and Twitter accounts?
True
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts?
True
Why should professionals create personal brands for themselves?
To remain gainfully employed
Connecting with contacts on LinkedIn is as easy as entering your email address?
True
It's important that you update your blog and social media accounts how much?
Consistently
Even elementary school students can benefit from the educational aspects of LinkedIn?
False
Formal academic prose should be used when writing a company blog post?
False
It is impossible to find job leads on Facebook?
False
LinkedIn is the most visual of all social media sites?
False
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you?
False
Only premium members can create groups on LinkedIn. (True or False)
False
You can use the same email address for both a personal page and a product page on Twitter?
False
On Google Groups, which permission settings are recommended for a study group?
All members can view and post
Before watching a video on YouTube for educational purposes, you should?
All of the Above
Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above
All of the Above
Which of the following groups of people are qualified to become Twitter teachers?
All of the Above
A personal brand can grant self-employed individuals with?
Credibility
From a marketing perspective, pinterest is ideal for?
Ecommerce Sites
Companies are allowed to exceed the 140 character limit on Twitter?
False
Companies are more likely to post job openings on Facebook than on Twitter?
False
The best accounts to follow on Twitter are the promoted accounts?
False
Twitter is only useful for keeping in touch with existing contacts, not making new ones?
False
Which feature of Google Groups helps keep information organized?
Folders
To be sure that you receive information regarding job leads on Twitter, it's a good idea to?
Follow companies in your field
Networking was a lot more difficult before?
Social Media Revolution
What invention in 1995 made locating products and services online much easier?
The Search Engine
The length of a company's blog post should be aligned with?
The attention span of the target market
What should you tweet about if you don't have a career yet?
The career field you plan to pursue
Your Twitter bio should include keywords that potential employers might use to search for new hires?
True
Your blog should include both a Facebook and a Twitter button?
True
Which of the following is the best way to keep up with trends in your industry?
Use social media
When does Google Ad Words charge a company?
When you click on the Page
In order to increase exposure, marketers using Pinterest should encourage their followers to?
Repin the company's pins
From a customer's or client's perspective, a brand is
A promise
In which decade did television begin to generate more advertising revenue than print or radio?
1950
Businesses leveraging LinkedIn can establish themselves as thought leaders by?
Joining/Participating in LinkedIn Groups
In order to learn about things on Twitter, you must?
Know which hashtags to use in order to join a conversation
In order to access discounts and promotions from a company's Facebook Timeline, you must?
Like the Page
It is a good idea to check your Freedly account at least?
Once a day
At a minimum, how many hashtags should marketers use in each of their tweets?
One
LinkedIn is most popular among businesses that market their products to?
Other Businesses
When marketing a personal brand via a blog post, what tone should you use?
Personable but Professional
Educational content on the internet is?
Potentially overwhelming
Videos that appear on top of the search results page on YouTube are?
Promoted videos that function as advertisements
All of the following are potential benefits of a classroom Facebook page except?
The option of soliciting opinions from other Facebook users outside of the class
When determining the tone of their tweets, marketers should consider?
The target audience
Initially, the people of a company should follow people on Twitter who?
Are in a related industry
The title of a blog should be
Catchy
Which feature allows companies to send tweets to customers and prospects in their local area?
Geographical Targeting
It's important to use bullet points when blogging because the reader needs/wants to be able to?
Make the text easier to scan or read fast
From 1995-1997, the number of web users?
Quadrupled
Which of the following devices did most Americans have in their homes by the year of 1933?
Radio
In order to reach a larger audience on Twitter, marketers should encourage their followers to?
Re-Tweet their Tweets
Most people still work for the same company their whole lives until they retire?
False
You must have an Apple device in order to use Hangouts?
False
Collaborating face-to-face with colleagues across the globe is easy thanks to?
Google Hangouts
The best way to locate information about a particular topic is to search by?
Hashtag
In order to use Pinterest effectively, you must have?
High-Quality pictures