Social Media Role

How have you used other marketing channels to enhance social media campaign performance?

1. Content marketing by creating blogs to share them across social media websites (FTLO Marketing)2. Event Marketing by asking people to share a post to join the raffle3. BTH customer testimonals and reviews shared on socials

What do you do when a social media marketing campaign doesn't perform as expected?

1. I'd review engagement rates, click-through rates, and impressions 2. Evaluate targeted audiences insights 3. Assess if the content is actually relevant 4. Check the timing and frequency 5. If it involves the user going to landing pages I would examine the overall user experience 6. Re-analyze platform-specific insights 7. Implement a/b testing with ads8. Seek customer feedback with polls9. try again

What are 6 examples of marketing channels to use in 2024?

1. Social Media 2. Email 3. Web 4. Events 5. Word of mouth (ask for referrals, affiliate marketing program) 6. Traditional media (billboards, signs, direct mail)

Ideas for jasons deli

Behind the scenes cooking, recipe videos reels, influencer going into jasons deli or making jasons dei sandwhich, food eating content how many sandwiches can one eat, jasons deli chef making bella hadid sandwich

Which social media channels and approaches do you recommend our brand use and why?

Facebook: Why: Facebook has a large and diverse user base, making it ideal for reaching a broad audience.Approach: Share high-quality images and videos of your delicious dishes, promote special offers or events, and engage with your audience through comments and messages .Instagram: Why: Instagram is highly visual and popular for food-related content. Approach: Showcase your menu items with visually appealing photos and videos. Utilize Instagram Stories for behind-the-scenes content, promotions, and customer testimonials. Twitter:Why: Twitter is great for real-time updates and engaging with your audience.Approach: Share quick updates on daily specials, respond to customer inquiries, and participate in relevant food-related conversations. Use hashtags to increase visibility.Pinterest: Why: Pinterest is a visual discovery platform, ideal for sharing recipes and food inspiration.Approach: Create boards featuring your menu items, healthy recipes, and customer favorites. Optimize pins with keywords to enhance discoverability. YouTube:Why: YouTube allows for longer-form content and can showcase your culinary expertise.Approach: Create recipe videos, behind-the-scenes footage of your kitchen, and virtual tours. Share cooking tips and highlight your commitment to quality ingredients.

How would you present our brand and voice on different social media platforms?

Facebook:Voice: Friendly, informative, and community-oriented.Content: Share visually appealing images and videos of your delicious dishes. Promote daily specials, events, and community initiatives. Engage with your audience through comments and messages.Instagram:Voice: Visually captivating, authentic, and lifestyle-oriented.Content: Showcase your menu items with high-quality photos and videos. Share behind-the-scenes glimpses of your kitchen and staff. Use Instagram Stories for real-time updates, promotions, and interactive content.Twitter:Voice: Conversational, witty, and responsive.Content: Share quick updates on daily specials, respond to customer inquiries and feedback promptly.Pinterest:Voice: Inspirational, organized, and helpful.Content: Create boards featuring your menu items, healthy recipes, and customer favorites. Include visually appealing pins with engaging descriptions. Use keywords to enhance discoverability.LinkedIn:Voice: Professional, informative, and community-focused.Content: Share updates on sustainability practices, community involvement, and corporate events. Highlight the expertise and passion of your team. Connect with professionals in the food industry.YouTube:Voice: Informative, entertaining, and educational.Content: Create recipe videos, cooking tutorials, and behind-the-scenes content. Share stories about the history of Jason's Deli and the quality of your ingredients.TikTok:Voice: Energetic, creative, and fun.Content: Create short, engaging videos showcasing the preparation of signature dishes, challenges, or featuring staff. Participate in trending challenges and leverage music and effects to add a playful element.

Can you tell me the social media usage by age?

Gen z (11-26) : 56. 4 million usersMillennials: (27-42) 68.5 MillionGen x (43 million) : 51.8 million

How do you stay on top of social media trends?

I consistently read blogs and websites as much as I can, I like following influencers like modern milllie on youtube for trends, I also staay active on social media,

What social media tools and strategies do you prefer?

I have previously used Metricool which is very similar to SproutSocial and also Meta Business Suite. I have experience with tools like Google Analytics, Facebook Insights, and report Analytics. These tools help track key performance indicators such as engagement, reach, and conversions. I use the data to assess campaign effectiveness, identify trends, and make informed decisions for optimization.

Something I've learned:

Learned for BTH that people love Logan speciclly or community content because it aligns to his brand. Alot of people are on facebook. Learned at ADP to postiion myself on social media as an adovcate to HR leaders.

WHat are some social listening goals you have before you begin?

Learning more about competitors and industry trends to help differentiate your brand and its products off PR crises or tackling negative sentimentGenerating new content ideas based on what your audience deems important

What is your calendar percentage?

Research based I'm going to use: Stylus, (70%) foresight tools, answerthepublic.com, Google analytics or magazines (20%) trending content socials (10%) self satisfying

What are some social listening KPI's you have?

Sentiment: Do people feel positively or negatively about your brand? Influencers: Which social media accounts are talking about your brand, and who are their audiences? Popularity: How frequently are your brand, products, and relevant keywords mentioned in social conversations?

What's the difference between social listening and social monitoring?

Social listening: Broad focus on a brand, as well as industries, product categories, audiences, etc.Interpreting social media conversations continually to shift marketing approaches for the long term.Social monitoring: Narrow focus on a specific company, campaign, brand, or product. Responding to individual brand mentions.

Describe your proccess for content creation?

We talk about initial expencations, etc

34% of consumers say whar about self promotion?

of consumers say "too much self-promotion" is a major turn-off in how they perceive brands on social

56% of consumers say that brands should or should not be more relatable?

of consumers think that brands should be more relatable on social

In 2024, brands that publish entertaining content on social will

succeed in winning eyeballs, engagement, and (eventually) market share away from brands that keep on publishing the same old stuff.