Sports & Social Media Exam #2 Practice Questions
These slickly produced Snapchat feeds attract audiences in the millions and allow a variety of publishers to create daily news summaries.
Discover
Instagram is owned by _____.
__________ and __________ users tend to plan and post good quality photos and videos.
Facebook ; Instagram
What is the reason why natively uploaded videos on Facebook get 54X more views that YouTube links?
Facebook's algorithm--favors natively uploaded video (features autoplay without sound, tap for full screen)
________ fuse images together to create animation like motion.
GIFs
What does GIF stand for?
Graphics Interchange Format
Easel.ly, visual.ly, infogr.am, and piktochart are used to create _______.
Infographics
Being authentic and artistic is a key to success in this visual platform. Using hashtags and filters can increase success.
This platform has a stabilizer feature to smooth out shakiness and make the finished video product more polished and professional.
This platform lets you delete scenes of recorded video, allows you to change focus while shooting the video, and lets users record multiple clips in succession.
This visual platform is being used by brands to feature behind-the-scenes, informal, and user-generated content. It features 15-second video and visual filters. It has seamless integration with Facebook.
___________--on Snapchat; users on location at specific events (music, sports) can contribute snaps to a Story promoted to all users. The event owner (NFL) may contribute content, Snapchat curates. They may share revenues of over $100,000 per day per advertiser.
Live Stories
What league had a pre-season Snapchat day?
MLB
________, ________, ________, and ________ were among the video advertisers in Super Bowl 50 Live Stories.
Marriott, Budweiser, Pepsi, and Amazon
This visual technique is distinguished by images or short video, usually with text, that contains jokes, phrases, concepts, and pop culture phenomena that are highly shareable.
Memes
__________--on Snapchat; compile snaps into chronological storylines accessible for 24 hours
My Story
Snapchat amplifies _________'s efforts against the younger fans, as they are taking a digital-first approach to their marketing this year.
NASCAR
__________ will partner with Snapchat Live Stories for at least 4 races and kick off with the Daytona 500.
NASCAR
Which league was the first to have a YouTube channel in 2005?
NBA
What team managers first used Snapchat and how?
New Orleans Saints--web manager sent snaps out as personal messages from the team with pictures from practice (October 2013) Philadelphia Eagles--started a 12 days of Snapchat series featuring Christmas themed snaps of players
_______: add your product into backgrounds and photos (even animated)
Place It
Some benefits of this type of visual content are that it allows companies to see what motivates and inspires customers, while giving customers validation that the brand is paying attention to them.
User-Generated Content
_________ is driving the most minutes watched and the biggest audience, as it is a core asset across social platforms.
Video
Who owns Tumblr?
Yahoo!
How is YouTube so successful in reaching a global audience?
YouTube is a live streaming source and is the 2nd largest search engine.
How is a "curator" defined for social media?
a person who shares both photos and videos
What is the most effective sports monetization on Snapchat?
athlete promoting their sponsors in their personal Snapchat accounts
What separates Snapchat from other platforms?
by leveraging content created at events by fans, it provides a natural path to consumption by those not in attendance
Snapchat's instant video format is ideal for sports because it....
captures and shares video better than any other platform; sports thrive in real time and emotions
What is evergreen content?
content that doesn't go out of date
What is the best way to bring in Snapchat followers?
creating a Snapcode in place of a profile picture on other networks
_______: screenshot from evernote
Skitch
________ is the fastest growing social network.
Snapchat
___________ users tend to care less about the quality of the footage and focus on posting instant insights.
Snapchat
T/F: Male signups for Pinterest users are growing faster than female.
TRUE
Advertising is increasingly moving away from ______ and one of the places its going in search of new viewers is ________.
TV ; mobile
Snapchat is already considered a ________, ________, ________, ________, and ________.
TV Network, Publishing Network, Social Platform, E-Commerce Platform, and an Original Media Creator
In a media landscape where sports can attract top dollar from networks and content deals, the NBA has taken a unique approach towards its product....
They are giving it away for free.
Which platform has the youngest demographics of users--Facebook, Tumblr, or Twitter?
Tumblr
Snapchat is increasingly getting competition from other social media networks, most notably ________ ("Moments" vs. Snapchat's "Stories")
Images are the #_____ most important factor in optimal social media content.
#1
How many monthly users does Instagram have?
400 million
What percentage of social media users were "curators" in 2012? 2013?
41% ; 47%
Best visual engagement content for social media: pictures/images = _____%
44.5%
_____% of Instagram users are ages 18-29.
53%
Natively uploaded videos on Facebook get _____X more views than YouTube links.
54X
Snapchat users spend an average of ____ hours per month on Snapchat.
6
The brain processes visuals ________X faster than it does text.
60,000X
____% of social media is made up of images.
63%
Snapchat has a high frequency use: _____% upload photos daily, nearly twice the rate of Facebook.
65%
Women are _____% of Pinterest users.
70%
How many daily users does Instagram have?
75 million
____% of Millennials are using Snapchat.
76%
Facebook gets _____ desktop video views a day.
8 billion
Snapchat's video traffic has surged to ________ daily video views.
8 billion
Video will account for _____% of internet traffic by 2019.
80%
_____% of information transmitted to the brain is visual.
90%
Content with images gets _____% more views than content without images.
94%
Instagram Users: males _____ females ( >, <, or = )
=
What did the two NFL team managers that first used Snapchat cite as the payoff of doing so?
emotional connection with young fans
What type of platform is Snapchat?
ephemeral, disappearing, "in the moment" social media; multimedia messaging app and media platform
How would you describe the style of Tumblr?
fast paced, creative, irreverent, and entertaining
What is an initial audience?
followers
How would one describe the style of Instagram?
format makes content easy to digest, aesthetically pleasing
It's all about building the brand and showcasing your product to a _________ __________.
global audience
The unique part of the video push across social media platforms is that is it without a __________ or __________.
heavy marketing or promotional push
The audience of Instagram is driven by ________.
images
What are ways to monetize Snapchat?
integrate the sponsor into the content, show sponsors being part of the game event, and athletes promoting their sponsors in their personal Snapchat accounts
What is Story Explorer on Snapchat?
lets stories show multiple photos or videos related to one moment
Snapchat has the potential to become a....
medium of itself
_____ of all internet users have re-posted a photo or video found online.
nearly half
For the MLB, Snapchat will continue to provide coverage of ___________, ___________, and ___________, in addition to regular season games and events.
opening day, the all star game, and the World Series
On Tumblr, _______ tell the story and ________ is secondary.
pictures ; text
Tumblr posts that use ______ references are a success.
pop culture
What is the key to Tumblr?
simplicity--Tumblr is all about quick visual inspiration, not content laden posts
Snapchat is _________________, compared to Facebook (now mainstream for parents).
something the young can "own"
Snapchat's model is a lot more like ________ than anything else.
television
What is an ultimate audience?
the people that our followers share our information to; this is who we are really focusing on
Videos shared by brands on Instagram have ______ the level of engagement as Instagram photos.
twice
How do advertisers benefit from Snapchat users on Discover?
users have to hold their finger down the whole time they are watching it which means that advertisers know for a fact that someone actually sat through their entire ad
NBA Finals views on YouTube went from _____ in 2013 to _____ in 2014.
~65 million ; ~100 million
Sports articles had a ____% increase when they contained images.
~70% (estimated from the chart on lecture Powerpoint)
YouTube is the _____ largest search engine, after _______.
2nd ; Google
How many people does Discover on Snapchat attract daily.
3 million +
Top Snapchat personalities can get ___________ viewers per post. Without viral sharing!
3-4 million
What are the 7 Elements of Visual Storytelling?
1. Design--embrace the visual nature of the work 2. Personalization by platform--don't spray 3. Usefulness--be the curator 4. Be human, not corporate 5. Tell a story 6. Be share-worthy 7. Live in the moment--connect with real-time events
Characteristics of Social Media Platforms
1. Participation 2. Openness 3. Conversation 4. Community 5. Connectedness
What are the five storytelling principles?
1. Speak the truth, rooted in reality. 2. Infuse personality. 3. Create characters your audience will root for. 4. Include a beginning, a middle, and an end. 5. Don't give it all away. Reveal in multiple layers through multiples means.
What are the four types of content plans?
1. high level content calendars 2. campaign content calendars 3. daily social media calendars 4. hourly content calendars
Snapchat's Live Stories pull in between ____ to ____ million unique viewers.
10 to 20 million
What ages use Snapchat?
14-24 years old
How many seconds of video is allowed on Instagram?
15-seconds
Tweets with images received _____% more retweets than tweets without images.
150%
How many downloads did the Gatorade Snapchat filter on Super Bowl 50 have?
160 million
Instagram users are _____X more likely to click on ads than on other platforms.
2.5X
________ views in some cases for user-submitted content in Snapchat Stories.
20 million
Snapchat has _______ unique monthly users and _______ active daily users.
200 million ; 100 million
What sport is desperate to balance current audience with younger fans?
Baseball
_______: image editing; collages
BeFunky
_______ is an online graphic design platform; non-designer cheat program.
Canva
