Sports Industry--Sport and the Media
Knick & Rangers Network?
MSG to Cablevision
What league makes the most revenue from National Media?
NFL 64% NBA 29% MLB 18% NHL 10%
Sports Broadcasting Act of 1961
Granted professional football, baseball, hockey, and basketball teams immunity from antitrust actions regarding the pooled sale of broadcast rights
Sports Media Fee Structure
Rights Holder (NFL)-Content Provider (CBS, FOX, NBC,ESPN)-Access Provider (Comcast, Verizon)-Subscriber (You)
Three typical rights arrangements?
Rights and Production deal Rights only agreement Time buy
What Act was a result of antitrust litigation over Pete Rozelle's plan?
Sports Broadcasting Act of 1961
Access Provider Triple Play
Telephone-Communications Internet-High speed access Cable- Entertainment
Total of NFL National TV Deals?
$4 Billion
First World Series on radio broadcast
Yankees vs. Giants
Media Issues
-Success of sports on TV has brought many prime time broadcasts which is unavailable to younger (future) fan base -Proliferation of sports channels has fragmented the viewership -Sports broadcasts not available
First radio broadcasts of sport events
1921: KDKA Pirates vs. Phillies
Landmark case against local broadcaster
1938: Pittsburgh Pirates establish the right of sports organizations to control broadcast rights
History of College Football
1980: NCAA limited the number of times any one university could appear on TV and distributed television revenue among its members
who are content providers?
ABC, CBS, NBC, FOX, ESPN, Golf Channel, YES, NESN, NFL Network, Big 10
Economics of sport broadcasting industry are on what?
Advertising and subscriber fees
Career Opportunities in Sports Media?
Associate AD, Associate Commissioner or VP in charge of broadcasting, Ad Sales, Production, On air
Access Provider Deals
Basic, Expanded Basic, Premium Channels (HBO), Digital Tier, HD Tier, Family Tier, Sport Tier
What is total return?
Benefits that do not immediately appear on the balance sheet
How is the value of a program determined?
By the size and composition of the audience it attracts
Who has the highest rights holder tv deal other than NFL?
College Sports -NCAA Basketball-$771 Million -BCS-$162 Million -Conference Deals-$1.048 Million =Nearly $2 Billion
76ers & Flyers Network?
Comcast Net - Comcast
Formula used to calculate how much revenue must be generated?
Cost of rights + cost of production+ allocable overhead + the ideal profit for efforts
Pete Rozelle
Created the idea that NFL pools its regular season and playoff TV rights and sells them to the highest bidder, with revenue to be divided equally among the teams
Big Ten Network?
Fox Sports
Examples of Total return?
Gaining a competitive edge over rival station or network Generating goodwill and favorable public relations Building good relations with a team, league, or conference to gain the inside track when additional, more profitable events are up for bid
Earliest TV advertisers
Gillette-Friday Night Fights, Breweries and automakers
First to demand payments for broadcast
Jack Dempsey's promoter and college football
Rights Holder Categories other than National TV deals?
Local TV, Radio, Digital, Mobile, "TV Everywhere"
1960 TV broadcasting growth dominated by who?
Pete Rozelle and Roone Arledge
Importance of MNF
Pro Football was only on Sunday and MNF opened it up to Prime Time -was more than sports-entertainment -3 man announcer team for 1st time -success of MNF led to Olympic Prime Time broadcast -success led to broadcaster to pursue right to additional sporting events
Board of Regents v. NCAA
US Supreme Court case through which colleges won freedom to sign their own deals for college football
Roone Arledge
Under Arledge, instead of simply showing the game, ABC would combine sport and entertainment -Broadcast Olympics in primetime -Developed Wide World of Sports to show fans "the thrill of victory and agony of defeat"
When did the TV arrive?
World War II
Yankees Network?
YES Network
who provides content's access to the home?
free over air tv-major networks-CBS news Cable Providers-Comcast Comm Companies-Verizon Satellite-Direct TV Wireless-AT&T Radio-AM/FM & Satellite-XM
What could potentially happen to sports broadcasting of big events?
pay per view, internet broadcasts
How do Content Providers make a deal with access providers?
per subscriber basis
Who are rights holders?
teams, leagues, organizations, events
