Sports Industry--Sport and the Media

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Knick & Rangers Network?

MSG to Cablevision

What league makes the most revenue from National Media?

NFL 64% NBA 29% MLB 18% NHL 10%

Sports Broadcasting Act of 1961

Granted professional football, baseball, hockey, and basketball teams immunity from antitrust actions regarding the pooled sale of broadcast rights

Sports Media Fee Structure

Rights Holder (NFL)-Content Provider (CBS, FOX, NBC,ESPN)-Access Provider (Comcast, Verizon)-Subscriber (You)

Three typical rights arrangements?

Rights and Production deal Rights only agreement Time buy

What Act was a result of antitrust litigation over Pete Rozelle's plan?

Sports Broadcasting Act of 1961

Access Provider Triple Play

Telephone-Communications Internet-High speed access Cable- Entertainment

Total of NFL National TV Deals?

$4 Billion

First World Series on radio broadcast

Yankees vs. Giants

Media Issues

-Success of sports on TV has brought many prime time broadcasts which is unavailable to younger (future) fan base -Proliferation of sports channels has fragmented the viewership -Sports broadcasts not available

First radio broadcasts of sport events

1921: KDKA Pirates vs. Phillies

Landmark case against local broadcaster

1938: Pittsburgh Pirates establish the right of sports organizations to control broadcast rights

History of College Football

1980: NCAA limited the number of times any one university could appear on TV and distributed television revenue among its members

who are content providers?

ABC, CBS, NBC, FOX, ESPN, Golf Channel, YES, NESN, NFL Network, Big 10

Economics of sport broadcasting industry are on what?

Advertising and subscriber fees

Career Opportunities in Sports Media?

Associate AD, Associate Commissioner or VP in charge of broadcasting, Ad Sales, Production, On air

Access Provider Deals

Basic, Expanded Basic, Premium Channels (HBO), Digital Tier, HD Tier, Family Tier, Sport Tier

What is total return?

Benefits that do not immediately appear on the balance sheet

How is the value of a program determined?

By the size and composition of the audience it attracts

Who has the highest rights holder tv deal other than NFL?

College Sports -NCAA Basketball-$771 Million -BCS-$162 Million -Conference Deals-$1.048 Million =Nearly $2 Billion

76ers & Flyers Network?

Comcast Net - Comcast

Formula used to calculate how much revenue must be generated?

Cost of rights + cost of production+ allocable overhead + the ideal profit for efforts

Pete Rozelle

Created the idea that NFL pools its regular season and playoff TV rights and sells them to the highest bidder, with revenue to be divided equally among the teams

Big Ten Network?

Fox Sports

Examples of Total return?

Gaining a competitive edge over rival station or network Generating goodwill and favorable public relations Building good relations with a team, league, or conference to gain the inside track when additional, more profitable events are up for bid

Earliest TV advertisers

Gillette-Friday Night Fights, Breweries and automakers

First to demand payments for broadcast

Jack Dempsey's promoter and college football

Rights Holder Categories other than National TV deals?

Local TV, Radio, Digital, Mobile, "TV Everywhere"

1960 TV broadcasting growth dominated by who?

Pete Rozelle and Roone Arledge

Importance of MNF

Pro Football was only on Sunday and MNF opened it up to Prime Time -was more than sports-entertainment -3 man announcer team for 1st time -success of MNF led to Olympic Prime Time broadcast -success led to broadcaster to pursue right to additional sporting events

Board of Regents v. NCAA

US Supreme Court case through which colleges won freedom to sign their own deals for college football

Roone Arledge

Under Arledge, instead of simply showing the game, ABC would combine sport and entertainment -Broadcast Olympics in primetime -Developed Wide World of Sports to show fans "the thrill of victory and agony of defeat"

When did the TV arrive?

World War II

Yankees Network?

YES Network

who provides content's access to the home?

free over air tv-major networks-CBS news Cable Providers-Comcast Comm Companies-Verizon Satellite-Direct TV Wireless-AT&T Radio-AM/FM & Satellite-XM

What could potentially happen to sports broadcasting of big events?

pay per view, internet broadcasts

How do Content Providers make a deal with access providers?

per subscriber basis

Who are rights holders?

teams, leagues, organizations, events


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