Sports Journalism

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When using Facebook, a sports reporter should provide a live play-by-play of the event to keep people on social media informed and entertained.

False

Sports public relations is dominated by competing agendas.

True

Students entering a career in sports media must have the ability to produce content for a variety of types of media.

True

Television sportscasters have to work harder than radio sportscasters as they have more technical things to deal with.

false

The following sentence, "Virginia Tech announced ten football recruits signed letters of intent during the early signing period" is written correctly in AP style for the use of numerals?

False

When using quotes in a print story, a sports reporter must be accurate. So, if a player says "um", the reporter must put the "um" in the direct quote.

False

When writing a print story for a sporting event, the story should always be written chronologically.

False

When writing days of the week, using AP Style, you can abbreviate the day of the week.

False

You can "be yourself" a lot easier on terrestrial sports radio show, rather than a podcast.

False

According to the authors of your book, sports journalists should avoid using the name of the media organization they work for in their Twitter account.

True

Having a good understanding of culture, technology and economics can help reporters navigate the minefield of sports ethics, law and diversity.

True

Having an online presence is expected today and is a part of the job responsibility for a sports reporter.

True

In AP Style, only abbreviate a month if you have a calendar date to use in your sentence.

True

Research suggests a news lead enhances viewer recall and the overall comprehension of a story if that story was teased.

True

The Associated Press Stylebook prohibits the altering of quotes in any scenario.

True

The main goal of any public relations campaign is to influence opinion.

True

The term media guide is misleading as publications are being used as a recruiting tool.

True

The cost of a :30 second television ad in 2016 during Super Bowl L was 1.2 million dollars.

false

The use of Twitter by players is discouraged by professional sports teams.

false

When covering a sporting event, a sports reporter should not keep their own stats in favor of using the official stats issued at the event by the sports information staff.

false

The publication of false information is called

libel

Employers are looking to employ people using the three "Ps". Which of these is not one of the "Ps" mentioned?

poise, professionalism, past experience

Characteristics needed to be successful in sports media were discussed in a class lecture.

positive attitude, focus, passion

In 1921, KDKA-AM. Pittsburgh aired the first full radio broadcast of a sporting event. What was the sport?

Boxing

Newspapers were well positioned for the internet age and have not been negatively affected.

False

According to the authors of the book, "Multimedia Sports Journalism", what is the average annual salary for a sport radio anchor?

33,700

According to the authors of the book, "Multimedia Sports Journalism", what is the average annual salary for a TV sports reporter?

38,300

When should one start looking for a job in sports?

Immediately

The most active times on social media for sports tends to be

9-12 7-9

A sports reporter, who covers the event using multiple platforms, on average spends approximately __________ hours covering the event.

15+ hours

According to the authors of the book, "Multimedia Sports Journalism", what is the average annual salary for a TV sports anchor?

60,000

CBS Sports NFL rights deal, for nine years (2014-202

9.72 billion

Sports information offices are only responsible for providing statistical information for games and biographical information and statistics to be published in media guides.

false

When doing a talk show, one should strive for

Continuity and consistency

Social media, when it comes to reporting sports, should only be used to promote and distribute a sports story and not be used as a publishing platform.

False

n terms of responses in crisis communication in sports, which of the following is a common response?

Defensibility denial and blame shifting

What media organization requires many of its employees to have multiple convergence skills?

ESPN

A print reporter covering a sports event should always put the score and a team's record in the same paragraph.

False

Content creation is not a major component of a sports information director's job responsibility.

False

Which broadcast network secured the rights to broadcast the 2032 Olympics?

NBC

As a sports reporter, one must be fair, balanced, and _________________________.

Objective

Traditional TV operators are under pressure as OTT is gaining share. What does OTT stand for?

Over the top

Which of the following topics is not listed in the textbook as an ethical issue?

Ratings Information

In the book, the authors talked about adapting for the future. Which of the following did they not mention?

Ratings expectation

In AP Style, some months are never abbreviated and are known as "short months". Which is not one of the short months?

September

Which, according to AP style, is correct?

The Hokies beat North Carolina 9-5.

When a microphone goes dead, a satellite feed is lost, or a teleprompter goes down forcing an anchor to react, this is an example of________________.

Thinking on your feet

A newspaper reporter was ejected from a game for live blogging an NCAA baseball game in 2007.

True

A sports media resume should not exceed one page, excluding reference.

True

What is the correct abbreviation for the state of Virginia in AP Style?

Va.

Which area should not be listed on a sports media resume

Volunteer activities

According to sports reporter Ray Murray, the final score of a game, with few exceptions, should be

in the second to fifths paragraph

What network pays the New York Yankees $7.7 billion (or $365 million per year) to televise their games?

YES Network

According to Tom Ackerman of KMOX radio in St. Louis, sports talk audiences have been historically been __________________.

men 24-54

Facebook is accessed by users through two primary means:

web browsing and mobile access

What did Time magazine do on its cover in June of 1994?

Made OJ's mugshot darker

NY Knicks owner Jim Dolan fired what broadcaster in 2004 partly because he was critical of the team's performance?

Marv Albert

WFAA-TV, Dallas, in the 1980s broke news on the paying of football prospects. What Texas college, based on the reporting, received the "death penalty" by the NCAA?

SMU

Video is important in teasing stories, but is often overlooked.

True

Which of the following is a platform for social audio?

all of the above

Any information obtained from the internet for a news story should ____________________________.

be confirmed by 2 independent sources before posting

In 2001, the University of Oregon promoted their Heisman Trophy candidate, Joey Harrington, using the following:

billboard in NYC

One of the major ethical considerations for sports journalists using social media is _________________.

breaking news and attribution

Sports audio broadcasting has traditionally been dominated by males, both in-studio and in terms of audience. The lack of gender equity in sports talk radio comes down to _________________________.

decisions of management

__________________ is an often undervalued or ignored part of the anchoring process.

good writing and storytelling

Which of the following is not part of a sports crisis communication plan?

having a message and willing to change it if needed

There are two types of public relations strategies that were discussed in your readings. They are:

proactive and reactive

The primary off-air position for a sports talk radio show is the ______________________.

producer

Because there is an endless array of multimedia content available at all times, the influence and popularity of live and cable TV is dwindling in the digital age.

true

Good sports reporters are storytellers that can build themes around common emotions that everyone understands.

true

Live streaming is a great way for students to get practice and to develop one's on-air talents?

true

Podcasts and online broadcasting are not a threat to traditional radio, but instead should be looked at as tools?

true

Sports audiences today, due to social media, have allowed them to be content creators and to push their own agendas.

true

The process of a sports broadcast package begins with an idea.

true

What skill did Tom Ackerman state is the most undervalued in broadcasting?

writing


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