Sports Marketing Ch 3

ghostwriter

a writer who listens to an author's story and then commits it to paper for a fee

industry norms...

...provide the average expectation within an industry

industry standards

the guidelines and goals set for an entertainment industry

travel to places you've never been before, must plan and budget more efficiently, not as much time for other things

How have camps changed summer vacations for families?

authentic, experienced, passionate, optimistic, empathetic, Kevin Hart, Oprah, Kobe Bryant, Dwayne Johnson, Alex Morgan

List 5 characteristics of good motivational speakers and 5 famous figures who have these characteristics.

lots of space, close to airports and hotels, near other attractions, has necessary technology to broadcast event

List common characteristics of Super Bowl host cities.

provide education and resources to local communities and travelers while promoting travel to a location, funded through hotel occupancy taxes

What is the purpose of a Convention and Visitors Bureau and how are they funded?

Chinese amusement parks are similar, no differentiation or variety, think outside the box about what they can offer that other parks don't, offer unique entertainment

Why do many Chinese amusement parks fail? What are some good strategies that would help them succeed?

joint venture

a business project in which two or more organizations work together and share the costs and profits

literary agent

a hired professional that plans the marketing campaign and book appearances for authors

industry

group of organizations involved in producing or handling the same product or service

globalization

phenomenon of international economic relationships with goods and services flowing quickly around the world

niche travel

recreational travel or tours planned around a special interest

ecotourism

responsible travel to natural areas that conserves the environment and sustains the well being of the local people

indirect economic impact

the portion of money spent by local employers and employees that came from money collected from tourists

direct economic impact

the total of new spending resulting from an attraction or event

infrastructure

the underlying framework supporting economic development, including water, sewers, and roadways

tourism

traveling for pleasure