Sports Marketing Ch 3
ghostwriter
a writer who listens to an author's story and then commits it to paper for a fee
industry norms...
...provide the average expectation within an industry
industry standards
the guidelines and goals set for an entertainment industry
travel to places you've never been before, must plan and budget more efficiently, not as much time for other things
How have camps changed summer vacations for families?
authentic, experienced, passionate, optimistic, empathetic, Kevin Hart, Oprah, Kobe Bryant, Dwayne Johnson, Alex Morgan
List 5 characteristics of good motivational speakers and 5 famous figures who have these characteristics.
lots of space, close to airports and hotels, near other attractions, has necessary technology to broadcast event
List common characteristics of Super Bowl host cities.
provide education and resources to local communities and travelers while promoting travel to a location, funded through hotel occupancy taxes
What is the purpose of a Convention and Visitors Bureau and how are they funded?
Chinese amusement parks are similar, no differentiation or variety, think outside the box about what they can offer that other parks don't, offer unique entertainment
Why do many Chinese amusement parks fail? What are some good strategies that would help them succeed?
joint venture
a business project in which two or more organizations work together and share the costs and profits
literary agent
a hired professional that plans the marketing campaign and book appearances for authors
industry
group of organizations involved in producing or handling the same product or service
globalization
phenomenon of international economic relationships with goods and services flowing quickly around the world
niche travel
recreational travel or tours planned around a special interest
ecotourism
responsible travel to natural areas that conserves the environment and sustains the well being of the local people
indirect economic impact
the portion of money spent by local employers and employees that came from money collected from tourists
direct economic impact
the total of new spending resulting from an attraction or event
infrastructure
the underlying framework supporting economic development, including water, sewers, and roadways
tourism
traveling for pleasure
