Stukent Expert Session Quiz: YouTube Marketing 101 for Small Business
More than __________ hours of video are uploaded every minute to YouTube.
100
How many searches are conducted on YouTube each month?
3 billion
How many searches are conducted on YouTube every minute?
5,700
According to research by Animoto, what percent of survey respondents said they make a purchase after watching a video?
73
How long should videos be?
As short as possible with enough valuable content so that viewers find it helpful.
YouTube reaches more U.S. adults ages 18-34 than any __________.
Cable network
What is the third step in getting started with a YouTube channel?
Create a publishing schedule
Be straight to the point. Keep it short. Move the viewer from point to point and get the viewer to the information as fast as possible. For example, you may want to show a new product owner how to wash an NFL jersey. Be respectful of yourviewer's time. Provide summary slides at beginning and end. Write detailed show notes. This describes which of the five ways to use YouTube as a marketing platform?
How to's and tutorials
What is the first step when starting to create your own YouTube channel?
Make sure you have videos
According to research by Animoto, 96% of people found videos helpful for doing what?
Making online purchase decisions
When you investigate what you have that people haven't seen before, or dive into your product line to figure out what products you can feature on your YouTube channel, you are doing what?
Performing an inventory of current assets
Consider what the key metrics are that people want to know. Then compare metrics (how fast each one is, what size each is, how efficient each is, etc.). This describes which of the five ways to use YouTube as a marketing platform?
Product comparisons
Know your product by doing your research. Move through the video quickly. Talk about things that the viewer can't see (how things feel, how they function, etc.). Use photos, and show them up close. Turn images into motion, zoom in and out. Showdetails. This describes which of the five ways to use YouTube as a marketing platform?
Product reviews
YouTube is the __________ largest search engine
Second
According to the presenter, YouTube has changed what?
The way we discover information online
How often should you post to YouTube?
There is no set number. Most important factor is being consistent.
Engage the consumer in the brand by showing a key feature of the product. For example, Blendtec created videos that ask "will it blend" and in doing so they market to you building the Blendtec brand. Another example is the New Era FC hats thatshowed whether new Dry Era hats were water repellent. This describes which of the five ways to use YouTube as a marketing platform?
Torture testing
Grab your newest product off the shelf and film the opening of the box. Turn this into a product review. Do your research so you know what you're talking about. Get it out quickly (holding the Apple product box is cool, but you need to open it). Don'tbe obvious - don't say what can be seen, but instead tell the audience what they don't know. This describes which of the five ways to use YouTube as a marketing platform?
Video unboxing
According to the presentation, consumers are spending more time on YouTube than doing what?
Watching TV
According to the speaker, you should get on YouTube now and dive into video marketing to prepare for _____.
future careers
According to the presenter, companies should create video content not just to be social and add value, but to do what?
impact the bottom line
According to research by Animoto, 71% of survey respondents said watching video increased their trust in __________.
the brand
