Techno Marketing Final Test- YouTube
How can I engage more?
- Keep videos short (1min= 80% retention) -create a playlist - Use influencers
Best time to post on Youtube
- Every 20 minutes - Monday, Tuesday Wedne: 2pm-4pm - TH and Friday: 12pm-3pm - Weekend: 9am-11am
What is YouTube?
-World's most popular online video sharing site. - 2nd largest search engine and 2nd most popular website in the world after Google -Google acquired YouTube for over $1.65 billion in 2006
What do I need to create a YouTube channel?
1- Channel Icon 2- channel banner 3- channel description
Embedding videos
Increase watch time and boost the ranking of videos in the youtube search
What is Upstanders by Starbucks?
Is Original Series celebrating ordinary people doing extraordinary
Time spent on main social media YouTube
YouTube 40 min Facebook 35 min Snapchat 25 min
What was the 1st youtube video?
· 1st YouTube video was on April, 2005, by co- founder Jawed Karim entitled "Me at the Zoo"
How can you can optimized your videos?
1- Use keywords 2-Titles should be engaging and include the name of the product 3- Include a title, description, and tags (longtail keywords) 4- Description: 5,000 characters or less, clear overview 5- Transcripts and closed captions 6- Tags: ensure that videos appear in the "related" section of youtube 7- Thumbnails: videos miniaturas Jamie Olivier's Food Tube. Adds company branding to each thumbnail for brand awareness and consistency 8- Youtube cards: cuando en el video, te sugieren otro video 9- Youtube End Screens: shown the during the last 5-20 seconds of a video. Thank you for watch or subscribe
YouTube popularity by brand Who is the most popular?
1-Lego 2- Kids TV 3- Vat 19 4- Angy brds
Why people watch YouTube?
1st Learning & Knowing instructions 2nd Deciding what to buy 3rd Inspiration and entertainment
The video with more views is?
1st despacito 2nd wiz khalifa see you again 3r shape of you ed shee
Major content in YouTube?
1st people and blogs 2nd gaming
Who are using YouTube? by age
25-44 year most watched and 35-44 is the most YouTube
Who are using YouTube? by gender
Male Male 62%, Female 38%
How the YouTube algorithm works?
Recommends videos its users want to see most Based on 1-Relevance 2-Quality 3-Watch time (views, view duration, session starts, upload frequency, session duration, the session ends) 4- The # of video likes and dislikes 5- Prioritizes watch time, and spent time on the platform overviews
The FUTURE OF YOUTUBE
Video is expected to claim more than 80% of all web traffic by 2019 Mobile video consumption growing 100% year over year
