Test 2 Consumer Behavior

consumption situation

Includes a buyer, a seller, and a product or service and other factors.

Behavior, cognition, and affect

A component of the ABC model of attitude is...

brand loyalty

A consumer who buys the same brand over and over again exhibits...

opinion leaders

Are frequently able to influence others' attitudes on behavior

legitmate

If a fireman told you to leave your apartment, you would comply because the fireman has ... power.

Assimulation

In the process of ..., new immigrants adopt products, habits, and values they identify with the mainstream culture.

Affective

Decisions driven by our emotional responses to a product are called...

The baby boomer generation

People born between 1946 and 1964 belong to...

social class and income

The best predictor of major expenditures that do not have status or symbolic value is ...

The baby boomer generation

What is the most powerful age segment economically in the United States?

social power

describes the capacity to alter the actions of others

Cognitive

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in .... decision making?

attitude

A lasting, general evaluation of people, objects, advertisements, or issues.

importance weights

All multiattribute attitude models specify the importance of attributes, beliefs and...

usage situation

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

time poverty

Allison Chewie felt she was always pressed for time; she was feeling ________.

Reference groups

Are an actual or imaginary individual or group that significantly influences an individuals evaluations, aspirations, or behavior

Innovators

Consumers who always are on the lookout for novel products or services and who are first to try something new are ...

Spendthrifts

Consumers who buy everything in sight are called ________.

Low-involvement

Hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Information Search

Is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

discretionary income

Money available to a household over and above what is required to have a comfortable standard of living is called ...

word-of-mouth communication

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

A shift in women's roles and an increase in educational attainment

The average Americans standard of living continues to improve. These income shifts are linked to two key factors:

problem recognition

The first stage in the consumer decision-making process is...

credibility and attractiveness

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are...

aspirational

When companies use celebrities in their ads they are using the principle of ... reference groups.

consumer satisfaction

Which of the following is considered a post-purchase process?

social mobility

refers to the passage of individuals from one social class to another