Test 2 Consumer Behavior
consumption situation
Includes a buyer, a seller, and a product or service and other factors.
Behavior, cognition, and affect
A component of the ABC model of attitude is...
brand loyalty
A consumer who buys the same brand over and over again exhibits...
opinion leaders
Are frequently able to influence others' attitudes on behavior
legitmate
If a fireman told you to leave your apartment, you would comply because the fireman has ... power.
Assimulation
In the process of ..., new immigrants adopt products, habits, and values they identify with the mainstream culture.
Affective
Decisions driven by our emotional responses to a product are called...
The baby boomer generation
People born between 1946 and 1964 belong to...
social class and income
The best predictor of major expenditures that do not have status or symbolic value is ...
The baby boomer generation
What is the most powerful age segment economically in the United States?
social power
describes the capacity to alter the actions of others
Cognitive
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in .... decision making?
attitude
A lasting, general evaluation of people, objects, advertisements, or issues.
importance weights
All multiattribute attitude models specify the importance of attributes, beliefs and...
usage situation
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
time poverty
Allison Chewie felt she was always pressed for time; she was feeling ________.
Reference groups
Are an actual or imaginary individual or group that significantly influences an individuals evaluations, aspirations, or behavior
Innovators
Consumers who always are on the lookout for novel products or services and who are first to try something new are ...
Spendthrifts
Consumers who buy everything in sight are called ________.
Low-involvement
Hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
Information Search
Is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.
discretionary income
Money available to a household over and above what is required to have a comfortable standard of living is called ...
word-of-mouth communication
Sophie tells Nick about a great new restaurant. Sophie is practicing ________.
A shift in women's roles and an increase in educational attainment
The average Americans standard of living continues to improve. These income shifts are linked to two key factors:
problem recognition
The first stage in the consumer decision-making process is...
credibility and attractiveness
The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are...
aspirational
When companies use celebrities in their ads they are using the principle of ... reference groups.
consumer satisfaction
Which of the following is considered a post-purchase process?
social mobility
refers to the passage of individuals from one social class to another