Test Your Knowledge On Making Fair Business Decisions

A real estate company needs to hire a human resources assistant. The owner asks a data analyst to help them decide where to advertise the job opening. The analyst learns that the majority of human resources professionals are women, validates this finding with research, and targets ads to a women's community college. This is fair because the analyst conducted research to make sure the information about gender breakdown of human resources professionals was accurate. True False

False

Avens Engineering needs more engineers, so they purchase ads on a job search website. The website's data reveals that 86% of engineers are men. Based on that number, an analyst decides that men are more likely to be successful applicants, so they target the ads to male job seekers. What should the analyst have done instead? Only show ads for the engineering jobs to women. Make sure their recommendation doesn't create or reinforce bias Let Avens Engineering decide which type of applicants to target ads to. Decline to accept ads from Avens Engineering because of fairness concerns.

Make sure their recommendation doesn't create or reinforce bias

On a railway line, peak ridership occurs between 7:00 AM and 5:00 PM. The fairness of a passenger survey could be improved by over-sampling data from which group? Daytime riders Male passengers Nighttime riders Female passengers

Nighttime riders

What steps do data analysts take to ensure fairness when collecting data? Select all that apply. Use an inclusive sample population Include data self-reported by individuals Understand the social context Clean the data provided

Use an inclusive sample population Include data self-reported by individuals Understand the social context