The Business Model Canvas

Pattern

Describe business models with similar characteristics, similar arrangements of business model Building Blocks, or similar behaviors.

Revenue Streams

For what value are our customers really willing to pay?

Customer Segments

For whom are we creating value? Who are our most important customers?

Unbundling Business Models

Ideally three different types of businesses are separate entities split in order to avoid conflicts or undesirable trade-offs.

Channels

Through which channels do our customer segments want to be reached? How are we reaching them now? Which ones work the best?

Cost Structure

What are the most important cost inherent in our business model? Which key resources are most expensive? Which key activities are most expensive?

Key Activities

What key _______ do our value proposition require? Our distributions channels? Revenue streams?

Key Resources

What key ________ do our value proposition require? Customer relationships? Our distribution channels? Revenue streams?

Customer Relationships

What type of relationship does each of our customer segments expect us to establish with them and maintain? Which ones have we established? How integrated with the rest of our business model?

Value Propositions

What value do we deliver to the customer? Which one of our customers' problems are we trying to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?

Key Partners

Who are they? Who are our suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?