Types of Advertising Media :)
Spot Advertising
Broadcast advertising that gives businesses the capability of choosing spots or geographhical markets in which their advertising will appear or be heard
Participation Shows
Broadcast advertising that in which several different advertisers buy commertial time within the same program.
Promotional Media
Channels of communication
Specialty Magazines
Consumer magazines that focus on a particular area of interest.
General Interest Magazines
Consumer publications that appeal to a wide variety of people.
Demographic Information
Descriptive consumer characteristics such as age, sex, and occupation used to identify target groups and media audiences.
What are the 4 types of advertising used in newspapers?
Display advertising, classified advertising, classified display advertising, and special advertising.
General Business Magazines
Magazines that appeal to people in a variety of industries.
Special advertising
Newspaper advertising usually designated as notices such as public and legal notices
Shopper
Newspaper that is composed mainly of adverting, except for an occasional local television listing
Non-personal
Not aimed or directed at a particular individual.
Outdoor Media
Out-of-home merdia that include billboards, painted bulletins, electric spectaculars, blimps, hot-air balloons, and skywriting
Human Directionals
People wearing or holding signs to advertise a business or a product.
What are the 4 types of direct mail?
Persuasive, informative, reminder, and utility
What are the 5 types of promotional media?
Print Media, broadcast media, direct mail, out-of-home media, and other media
Broadcast Media
Promotional Media such as radio and television which use radio waves to reach consumers.
Broadcast Media
Promotional media such as radio and television which use radio waves to reach consumers
Out-of-Home-Media
Protional media to which we are exposed outside our homes such as outdoor and transit media
Utility Direct Mail
The funtional part of a direct mailing such as a business reply postcard
Print Media
A category of promotional media that includes newspapers and magazines.
Trade Magazines
A type of business magazine aimed at businesspeople interested in particular industries
Why are radio and television considered "time" media?
They are paid for on the basis of length of time that they are on the air.
Absolute Cost
Total expenditure for an advertisement
Classified Ads
basic advertising found in news papers and magazines known as want ads
What is considered the most effective type of newspaper advertising?
display advertising
What are the most widely used types of print media?
magazines and newspapers
Display Advertising
news paper or magazine which contains several elements such as illustrations, headlines, and variations in style
What are the two types of broadcast media?
radio and television
Who regulates all broadcasting in the United States?
the Federal Communications Commission (FCC)
Specialty Advertising
Small items such as pens, calendars, or key rings with a company's name, logo, or brief promotional messages, are usually given away.
Transit Media
A form of out-of-home media found in various modes and locations of mass transportation
Pennysavers
A form of suburban newspaper that is composed of nearly all advertising with classifed advertising scattered throughout
Communication Channel
A path or means used to tell others about products or companies.
Network Advertising
Advertising time purchased from radio or television net-time works to reach consumers across the nation