ULTIMATE MAR4721 MIDTERM REVIEW - UWF
The Burger King television commercial is an example of:
(All of the above) 3.0 website design, IoE 4.0 marketing, A failed marketing campaign
Which of the following is a type of website traffic?
(All of the above) Direct, Referral, Search
In the U.S., Internet usage is nearly 100% for:
(All of the above) young adults, college graduates. high income households
Businesses have enthusiastically adopted the internet for marketing for the following:
(both of the above) attract new customers / customer retention
The phenomenon we call "the Internet bubble" was characterized by:
(both of the above) many Internet businesses that had not attained profitability / venture capital available to even questionable business models
When it comes to guest authoring on websites, which domain authority tier should you strive to write for?
21-70
Which of the following is MOST impactful to effectively tell your business' story?
A mission with supporting values
Which of the following, in general., is the more effective target audience?
A smaller group of people who both want and have the means to buy your product or service.
What should you include in your guest author bio?
An inbound link back to your website and something interesting about yourself, and a validation point
All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:
An onboarding video, onboarding videos are generally found in the delight stage.
Which of the following are areas to include CTAs on a blog post?
At the top, bottom and next to relevant content on the page.
Which of the following is a helpful way to generate ideas for content using Google's search engine results page?
Autocomplete functionality, "Related searches" section, "People also search for box"
You read through a blog post from a co-worker that's about two different topics. Is this good or bad?
Bad, blog posts that are more specific have the potential to produce better results
Which of the following is an example of a helpful platform where you can see which content has the best social media performance?
BuzzSumo
You're trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what's already ranking for that topics by searching for it on Google, you notice that the majority of search results on page ono are videos. Which of the following actions will give your website the best chance of ranking for this topic?
Create a video about that topic, and add it to your existing written page
(T/F): There is little room for growth in mobile or broadband in developing countries
False
A heatmap helps visitors understand the layout of a website.
False
A server is the hard drive storage on your laptop computer.
False
Google Analytics is a good tool to use to measure the success of a website, bit it is expensive
False
IP in 'IP address" stands for Internet Principles
False
One of the drawbacks of Digital Marketing is that you cannot see accurate results in real-time
False
PPC and CPC are free search opportunities
False
The navigational structure of the website is a technical issue to be handled by the IT experts
False
True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.
False
True or false? If you take the time to do a comprehensive content audit, there's no need to perform an event-based audit.
False
True or false? To get the most value out of your content, republish it immediately.
False
True or false? You should bold all variations of the keyword you're trying to rank for on your blog post, as this helps the reader understand what's most important on the page.
False
True or false? You should only use industry benchmarks to set SMART goals.
False
Unpaid referral traffic comes from paid search traffic
False
True or false? Including a video at the top of a website page increases bounce rate.
False, videos at the top of website pages help reduce bounce rate
Technology that can integrate location into marketing applications is called:
GPS
All of the following are things to do in a guest blog outreach email EXCEPT:
Give them at least 5 guest blog ideas to choose from. You should only offer a few guest blog ideas.
The search engine responsible for most searches is:
All of the following are true about inbound links EXCEPT:
Inbound links don't help your search engine optimization
How can you best lead your audience through their buyer's journey?
Include a call-to-action, which provides people with a helpful next step
Why is a naming system useful in content creation?
It's an easy way to organize content
All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:
Landing page promotional videos are generally found in the engage stage.
Which social channel makes the most sense when researching about contacts and their role at a company?
What's an example of a specific topic?
Marketing automation strategies
What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019"?
Mobile marketing
All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:
Product demos sent via email, they are generally found in the engage stage.
Dr. Dave Driscoll, a very credible and well-respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine is at play?
Ranking
Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
Realistic; stretch
Which of the following can you do with paid advertising?
Remarket to previous website visitors
Fill in the blank: A content creation framework should be __________.
Repeatable, Organized, and Agile
_______is the set of techniques designed to make web pages rank highly on search engine result pages.
SEM
_______is the development of web pages in a manner that is friendly to search engine spiders
SEO
Term often used when software is made available on a fee for usage basis
Software as a Service
What does SMART stand for in SMART goal?
Specific, Measurable, Achievable, Relevant, Timely
What is whitespace?
The empty space on a page
When do effective writers write the introduction and conclusion for their blog posts?
They wait to write the introduction and conclusion until after they've written their blog post.
If you're going to repurpose content from the ground up, then you first need to determine your _________.
Topic
A cookie is a small piece of code stores on a user's computer that identifies the user to the website
True
A retail website that has both a high level of traffic and a good conversion rate can still improve its success by increasing average order value
True
A site is "sticky" if it is difficult to leave and often revisited.
True
Google will penalize a website if it doesn't have Responsive Web Design (RWD)
True
In one minute. almost $1 million are spent online
True
Most website visitors skim content instead of reading it word by word.
True
Natural and organic search results are synonymous terms.
True
Natural or Organic Search (SEO - Search Engine Optimization) is the biggest long term payoff
True
Page rank refers to an algorithm to determine how important a page is on the web.
True
Reviews can help your business rank higher in organic search results
True
SEO is lower in cost to implement than Paid Search.
True
The fundamental difference between HTML and PHP is that HTML is a static client-side language while PHP is a dynamic server-side language.
True
The origins of today's internet began back in the 1950's
True
True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
True
True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
True
True or false? The more relevant your website is to the site you want to write for, the better from an SEO perspective.
True
Web 3.0 refers to websites and applications that will understand and respond to the user's intent.
True
Why search marketing matters: Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and more than 1.2 trillion searches per year worldwide
True
How can you make your writing more conversational?
Use contractions.
UX stands for ________ and UI stands for ________.
User Experience, User Interface
Which of the following is NOT needed to create an effective story that resonates with your audience?
Using graphs and charts
Of these three options, which one should you create second?
Website Wireframe
According to Simon Sinek, people most care about _______________.
Why your business does what it does
Which of the following can help you optimize your organic promotion on social media?
Write custom messaging for each post
Which content should you republish?
Your top-performing content
Sales force.com exemplifies:
a "cloud computing product that shows the power of connectivitiy in a network.
Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the grocery shopping."
active
At a minimum, to create an effective topic cluster, you need to link __________.
all relevant subtopics to a corresponding pillar page ensures you're sending people (and search engines) to your north star resource on that specific topic.
Which of the following is an element of a website that helps improve a user's usability and navigation?
breadcrumb
Fill in the blank: Before you can identify the buyer's journey, you need to first know your ___________.
buyer personas
In developing the site navigational structure it is important to:
construct a hierarchal diagram of site structure.
Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
decay
Business websites are an exercise in:
effective execution of marketing strategy.
Launching your website:
is essentially a technical task
Fill in the blank: When creating content you should ___________.
keep your audience and search engines front of mind
Amazon.com increases average order value by:
provides product reviews and recommends complementary products
The primary conversion on a retail website is typically:
purchase
The most common way consumers discover new products (aside from in-store browsing and word-of-mouth) is through:
search engines
A website must be hosted on a
server
The site navigational structure:
takes into account how easy it is to move around the site.
The nature of website objectives will depend on
tasks visitors expect to perform on the site.
When settings objectives for a website, marketers must be concerned about:
the role of the site in overall marketing strategy
Which corner of website gets the first attention?
top left
