Unit 2 - Study Guide
Customer Loyalty
become a repeat consumer of a particular product or brand
Product Placement
companies use product placement as a tactic to place their products within a particular form of entertainment to gain visibility and exposure
Cross Promotion
convergence of two entertainment properties working together to market products or services
5 P's of EVENT Marketing
participation product/brand experience promotion probe prospect
Entertainment Marketing (3)
serve more than products reading a book going to a musical, play, a performance
Marketing
the action or business of promoting and selling products or services, including market research and advertising.
Leisure Time
time to people when not working or assuming responsibilities, often times referred to as "free time"
Entertainment
willing spend their money and spare time viewing rather than participating
Event Marketing
actual marketing of an event by its organizers
3 Components of Event Triangle
The Event Sponsor Event Management
Sports Marketing (3)
all state & sugar bowl coca-cola sponsoring event blimp over events
Sports Management
The study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product
Sports
division or physical activity engaged in for pleasure
3 Differences between Sports & Entertainment
ensure the event logistics are properly planned and executed
Marketing OF
involves promotion and sales of the sports and entertainment products themselves
