Unit 2 - Study Guide

Customer Loyalty

become a repeat consumer of a particular product or brand

Product Placement

companies use product placement as a tactic to place their products within a particular form of entertainment to gain visibility and exposure

Cross Promotion

convergence of two entertainment properties working together to market products or services

5 P's of EVENT Marketing

participation product/brand experience promotion probe prospect

Entertainment Marketing (3)

serve more than products reading a book going to a musical, play, a performance

Marketing

the action or business of promoting and selling products or services, including market research and advertising.

Leisure Time

time to people when not working or assuming responsibilities, often times referred to as "free time"

Entertainment

willing spend their money and spare time viewing rather than participating

Event Marketing

actual marketing of an event by its organizers

3 Components of Event Triangle

The Event Sponsor Event Management

Sports Marketing (3)

all state & sugar bowl coca-cola sponsoring event blimp over events

Sports Management

The study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product

Sports

division or physical activity engaged in for pleasure

3 Differences between Sports & Entertainment

ensure the event logistics are properly planned and executed

Marketing OF

involves promotion and sales of the sports and entertainment products themselves