Unit 4 Sports & Entertainment Marketing Sai

What is an example of a business using a celebrity's appearance to attract customers to an event

A rock star signs copies of their latest CD at a store's grand opening

When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n)______ relationship

Interactive

What do businesses need to remember after they send a news release to the media?

The editor decides whether to publish or broadcast the release

A stadium designed with more female restrooms than male restrooms is responding to which of the following customer expectations

adequate facilities

what is one of the main features of a sports product

athletes

What is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media

builds mutually favorable relationships

Ms. Johnson did not proofread a news release before it was mailed to the media and several errors were found later. in order to minimize the damage that may result she should

call the media to give the correct information

What do businesses often include with a news release to attract and editor's attention

captioned photograph

What do event organizers often include in an event to add interest and excitement to the event

celebrity appearence

Sport/event organizations develop and generate newsletters to

communicate with the public

when you ask, "what does this sales promotion offer to customers?" What step in the process of generating 'out of the box' sales promotion ideas are you completing?

determine incentive

When prices of up or down, the change can affect how much of the sport/event product customers purchase. this is the general principle of

elasticity

A stadium deciding to place messages and team logos on electronic boards is an example of selecting

event signage

the purpose of designing an event program that contains space for advertisements is to

generate more revenue

The additional cost of paying for parking and buying refreshments and programs is part of the overall ____of attending a concert

goal

Brian needs to generate some"out of the box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-35 year old crowd. How is brian prepared for inspiration?

he knows his target market

To develop positive relationships with the media, an ad agency's public-relations director must be

honest and professional

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

identify name pronunciation that might be difficult

what is a consideration when implementing a ticket sales campaign?

immediate accessibility

What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game

increase brand awaremenss

A soft-drink manufacturer is a sponsor for a professional baseball team. What signage placement option would provide the most exposure to the manufacturer's products

interior wall of the outfield

What is a tangible benefit of purchasing a surf board

it gives you the opportunity to join a surfing club

Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have

limited capacity

What information should a business obtain to get its news releases used

media deadlines

What do sport/event planners often develop to encourage television and newspaper coverage

media guides

What is a company-focused pricing objective for sport/event products

offering the most discounts to customers

To increase revenue, professional baseball & football teams often sell advertising that appears

on the back of tickets

When writing news releases, businesses should avoid including their

opinions

Following a rash of newspaper criticism for being overpaid, a multimillion dollar athlete signed up to be a volunteer spokesperson for special olympics. what was the athlete attempting to accomplish by promoting this move to the press?

overcome negative publicity

which pricing strategy sets prices lower than those of the competition?

penetration

What do professional sports teams design for use during games that often become promotional tools because fans take them more

programs

Developing positive relationships with people who work for local TV stations and newspaper publishers is a way for an advertising agency to generate_____ for it's clients

publicity

One reason sports/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to

publicize the preparation

In sports and entertainment marketing, the concept of proce includes not only the cost of a ticket to an event but also the

quality of the media advertising

To obtain the most exposure during a sporting event the best logo placement opportunity for businesses is on

race cars

When attending a sporting event, most fans expect that the facility will provide them with a(n)

safe environment

Sales promotion is a major part of sport/event marketing because

the industry is so highly competitive

What is the first thing you should understand when setting out to develop "out of the box" sales promotion ideas for your game/event?

there is no particular source of technique

Why is it important for professional sport organizations to develop positive relationships with the media?

to maximize favorable news and event coverage

Why might a sport/event organization price entry fees for a marathon below normal rates?

to meet competitors prices

Which factor is the most likely to cause people to not want to return to the annual fireworks show that attracts hundreds or thousands of people to the downtown area

traffic

one of the features of sports/events such as football games is that they are

unpredictable