UNIT 7 -- SOCIAL MEDIA
frequency VS reach
FREQUENCY--the average number of times each person saw your campaign's sponsored story or ad vs. REACH--he number of people who saw your sponsored stories or ads. This is different than impressions, which includes people seeing them multiple times.
hashtag
a "word or string of characters that starts with a number sign." Identical hashtags are then grouped into a search thread
social network
a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc
Tumblr
a highly-visual and share-friendly site, started in 2007 and owned by Yahoo, that combines a microblog publishing platform, a content management system, and a social network
website
a location connected to the Internet that maintains one or more pages on the World Wide Web
meme
a means of taking viral concepts and making them everyday lingo
a microblogging social network that provides a more casual means of communication by limiting the number of characters used to create a concise message
engagement rate
a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives
a powerful professional networking site that allows members to make connections and share information
blogs
a site updated frequently by an individual or group to record opinions or information
influencers
a social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product; from a marketer's perspective, the ideal influencer is also a passionate brand advocate
mobile app
a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers
platform
a system that manages content. For instance, Wordpress is a platform that manages a community of blogs
podcast
a type of audio file available through the Internet, typically produced as a series that listeners subscribe to
YouTube
a video sharing site that is the number two search engine on the internet
trending
a word, phrase or topic that is popular on Twitter at a given moment
Periscope
an app launched in 2015 and owned by Twitter that is used by many media and fashion brands to broadcast live event streaming
Snapchat
an app used by teenagers and millennials who crave exclusive, cutting-edge content
avatar
an image or username that represents a person online, most often within forums and social networks
an image-based, photo-sharing social network that operates like an online bulletin board
an imaged-based, social media site with 200 million users and a young affluent user base
online chat
any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver; chat messages are generally short in order to enable other participants to respond quickly
viral
anything shared across social networks that get passed along rapidly. YouTube videos are a great example
SoLoMo
combination of three of biggest trends among consumers: using social media (So); location-based relevance in both search intent and the use of the internet to find local products and services (Lo); and mobile adoption in which consumers tend to prefer to access apps and the internet through smartphones rather than desktops or tablets (Mo)
geofilters
creative overlays that capture where you are or what you're up to on Snapchat
visual content
encompasses different forms of content marketing based on visual design elements vs. traditional text content (words)
social media ethics / etiquette
in social media, the right ethic equals the right perspective and the right thinking on how to leverage social media appropriately and how to engage people in the right manner
tag
indicates or labels what content is about
buy buttons
interactive icons that brands are placing on their social media platforms to encourage online product purchases
user generated content
media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes
omni-channel marketing
refers to the use of all physical channels (offline) and digital channels (online) to deliver a seamless, innovative, and unified customer experience
microblogging
short message postings from a social media account. Facebook statuses and Twitter posts are two examples
crowdsourcing
similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting
image-based social media marketing
social media that uses visual content as a powerful tool in their marketing strategy that is shared widely and directs traffic to the company's website as well as to the brand's other social media outlets
millennials
the demographic made up of those born after 1980 and the first generation to come of age in the new millennium, with the majority falling in the 18-30 age range
social commerce
the part of electronic commerce that involves social media and online marketing that utilizes social networks and peer-to-peer communication to drive sales
search engine optimization
the process of organizing your website to give it the best chance of appearing near the top of search engine rankings
the social media platform with the widest audience, enables businesses to target customers by sharing the vast amount of information it collects from consumers
social media marketing
the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers
traffic
this refers to the visitors that visit a website and it's all we talk about these days
spam
unnecessary and repetitive social media content that clogs up the feeds of social media users
social media ads
used to describe forms of online paid advertising placed and that focus on social networking services
social media
websites and applications that enable users to create and share content or to participate in social networking
