UNIT 7 -- SOCIAL MEDIA

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frequency VS reach

FREQUENCY--the average number of times each person saw your campaign's sponsored story or ad vs. REACH--he number of people who saw your sponsored stories or ads. This is different than impressions, which includes people seeing them multiple times.

hashtag

a "word or string of characters that starts with a number sign." Identical hashtags are then grouped into a search thread

social network

a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc

Tumblr

a highly-visual and share-friendly site, started in 2007 and owned by Yahoo, that combines a microblog publishing platform, a content management system, and a social network

website

a location connected to the Internet that maintains one or more pages on the World Wide Web

meme

a means of taking viral concepts and making them everyday lingo

Twitter

a microblogging social network that provides a more casual means of communication by limiting the number of characters used to create a concise message

engagement rate

a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives

Linkedin

a powerful professional networking site that allows members to make connections and share information

blogs

a site updated frequently by an individual or group to record opinions or information

influencers

a social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product; from a marketer's perspective, the ideal influencer is also a passionate brand advocate

mobile app

a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers

platform

a system that manages content. For instance, Wordpress is a platform that manages a community of blogs

podcast

a type of audio file available through the Internet, typically produced as a series that listeners subscribe to

YouTube

a video sharing site that is the number two search engine on the internet

trending

a word, phrase or topic that is popular on Twitter at a given moment

Periscope

an app launched in 2015 and owned by Twitter that is used by many media and fashion brands to broadcast live event streaming

Snapchat

an app used by teenagers and millennials who crave exclusive, cutting-edge content

avatar

an image or username that represents a person online, most often within forums and social networks

Pinterest

an image-based, photo-sharing social network that operates like an online bulletin board

Instagram

an imaged-based, social media site with 200 million users and a young affluent user base

online chat

any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver; chat messages are generally short in order to enable other participants to respond quickly

viral

anything shared across social networks that get passed along rapidly. YouTube videos are a great example

SoLoMo

combination of three of biggest trends among consumers: using social media (So); location-based relevance in both search intent and the use of the internet to find local products and services (Lo); and mobile adoption in which consumers tend to prefer to access apps and the internet through smartphones rather than desktops or tablets (Mo)

geofilters

creative overlays that capture where you are or what you're up to on Snapchat

visual content

encompasses different forms of content marketing based on visual design elements vs. traditional text content (words)

social media ethics / etiquette

in social media, the right ethic equals the right perspective and the right thinking on how to leverage social media appropriately and how to engage people in the right manner

tag

indicates or labels what content is about

buy buttons

interactive icons that brands are placing on their social media platforms to encourage online product purchases

user generated content

media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes

omni-channel marketing

refers to the use of all physical channels (offline) and digital channels (online) to deliver a seamless, innovative, and unified customer experience

microblogging

short message postings from a social media account. Facebook statuses and Twitter posts are two examples

crowdsourcing

similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting

image-based social media marketing

social media that uses visual content as a powerful tool in their marketing strategy that is shared widely and directs traffic to the company's website as well as to the brand's other social media outlets

millennials

the demographic made up of those born after 1980 and the first generation to come of age in the new millennium, with the majority falling in the 18-30 age range

social commerce

the part of electronic commerce that involves social media and online marketing that utilizes social networks and peer-to-peer communication to drive sales

search engine optimization

the process of organizing your website to give it the best chance of appearing near the top of search engine rankings

Facebook

the social media platform with the widest audience, enables businesses to target customers by sharing the vast amount of information it collects from consumers

social media marketing

the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers

traffic

this refers to the visitors that visit a website and it's all we talk about these days

spam

unnecessary and repetitive social media content that clogs up the feeds of social media users

social media ads

used to describe forms of online paid advertising placed and that focus on social networking services

social media

websites and applications that enable users to create and share content or to participate in social networking


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