WEEK 1 :: SEO :: Getting Started & Introduction to SEO

Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)

- Contracting for a variety of sites and companies (As we learned throughout the lessons of this module, as well as the SEO interview videos, one of the main career paths for SEO involves working independently as a contractor for a variety of clients. For more information please visit the video What you can expect from a career in SEO.) - working on site at a marketing agency - working in-house for a company

Which of the following should a SEO job candidate include in their LinkedIn profile to attract potential employers? (Select all that apply.)

- List of SEO skills that appeal to employers, such as HTML proficiency (Employers want to know what your skill sets are and want to know you are HTML proficient.) - Link to a website you have created to demonstrate your skills in making a website more visible in search engines (Linking to a website you have built yourself using HTML and SEO strategy will show you have the experience necessary to work in the profession.) - Key words related to SEO (Placing key SEO related words in your LinkedIn profile will help you get noticed by employers searching for candidates like you.)

What are three things an SEO hiring manager might look for in an SEO job candidate? (Select all that apply.)

- current level of SEO skill and knowledge (Managers look for a candidate's current level of SEO skill and knowledge to ensure they are making the right hiring decision for their company) - whether or not the candidate is a good cultural fit ( Bringing on a new employee takes time and money from the organization. Making sure a candidate is a good cultural fit prior to hiring helps ensure both the candidate and organization are happy with the hire.) - how quickly a candidate can acquire new skills (Managers want to see in the interview that a candidate is willing and able to acquire the SEO skills that are specific to their company and the job the candidate will perform.)

How much of a website's traffic comes from the first page of search results?

Appx 70% Users are more likely to refine their search and try again than to continue on to the second page of results.)

From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.

Continuous practice, testing and modifying of content and optimization plans. (Even with documentation, support, best practices and established methods, SEO is, at heart, about being adaptable and attentive to a shifting market, as well as the continuous practice and testing that comes with it.)

True or False: Search Engine Marketing is another, interchangeable term for SEO.

False (As we learned in Lessons 2 and 3, although SEO may work closely with Search Engine Marketing (SEM,) they are distinct disciplines with very different processes and goals.)

The overall focus of most "white hat" SEOs is traditionally:

Improving organic search results (While their methods may involve acquiring links or the end result may be an increase in revenue, as we saw in Lesson 2 of this module, the overall focus of the white hat SEO is to work within search engine guidelines in order to improve organic results.)

Suppose you have 1-3 years SEO-related experience, you've built your own website and know the basics of HTML, and you have one year of experience working in a company; for which position would you be best qualified?

In house junior SEO analyst (These are the qualifications generally expected of a junior SEO Analyst working in-house.)

What is something SEO professional Dave Lloyd suggests you do to help learn how to improve a website's ranking in a search engine?

Place a unique sentence somewhere on your website and then search for it (This technique allows you to think through how to improve the site's ranking and apply SEO strategy in the process.)

According to Dave Lloyd, what consideration should an SEO job candidate demonstrate in an interview when it comes to working with stakeholders?

showing stakeholders how SEO strategy aligns with their business goals. (SEO job candidates should keep stakeholders' business goals in mind as they create SEO strategy for a potential client.)