Week 6:

Why is using a story line approach in business presentations effective? (Choose every correct answer.)

It creates an emotional connection for audience members. It helps audience members better remember the presented information.

Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?

PREP

What is a guideline for the effective use of electronic slides in a business presentation?

Show no more than one slide for every minute or two of a presentation.

Which of the following should be verified when reviewing a business presentation?

Supplementary materials are well prepared. The electronic slides have been proofread. Related technology is in working order.

Which of the following criteria are part of the FAIR test? (Choose every correct answer.)

The presentation is factually correct. Your real motives in making the presentation are accessible.

Which of the following describes the effect of good visual aids on a presentation?

They significantly improve the effectiveness of the presentation.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions.

True

True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.

True

The review section of a business presentation contains which of the following?

a brief summary of the key messages a call to action

Which kinds of appeals should be made when giving speeches and presentations?

analytical emotional

The goal of the review in a business presentation is to

compel audience members to consider taking specific actions.

Which of the following is the most critical factor in a successful presentation?

content development

Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.

emotional

The beginning of a presentation is the time when audience members

form an opinion about the speaker.

Audience members typically decide which of the following during the preview of a presentation?

if they think they have something to gain from the presentation if they will pay attention and listen to the presentation if they are willing to act on what they hear

When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups?

key decision makers prospects for future business

When giving an internal presentation, you should focus your presentation primarily on

persons who have the ability to put your ideas into action.

When interacting with the audience during a presentation, you need to be able to

reply quickly to questions asked by audience members.

When audiences hear stories as part of a business presentation, they

retain information included in stories. are more likely to act based on what they hear.

Electronic slides should ______ a business presentation.

serve simply as an aid to

You should arrange the slides that you use in a business presentation to create a

story line.

Which of the following are fundamental to any successful presentation?

structure well-formed content

The first step of the AIM planning process may be difficult for a business presentation because you may not know

the makeup of the audience.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions

True

Ideally, the focal point of a business presentation should be the

speaker

True or false: When developing a presentation about a new product, you should spend more time giving information about the product if the audience is unfamiliar with it.

True