YouTube Advertising

Youtube

Second largest engine- 1.3 billion active users 80% of all 18-49 year olds 42% of all online shoppers use video

Display ads

The pixel dimensions of these ads are 300x250 and 300x60, and if you want to target videos or channels within YouTube, then you can use their URL as the placement targeting.

overlay ads

These are also a type of display ad, but their location is "over" the actual video being played. 468x60 or 728x90 *** also have call-to-action overlaysCTA overlays can be created at the video level and allow you to add text and visuals (74x74) to showcase alongside your ad.

video played to

This is the percentage breakdown of how many viewers made it to at least a part of your video

three networks

YouTube Search (first) YouTube Videos (first) Video partners on display network

video targeting

demographics, affinity, remarketing, topics, keywords

view rate

people who started viewing video divided by people who saw the thumbnail

earned views

person who sees an ad and then looks organically on your channel

Bumper ads

short 6s ads that cant be skipped

Views

who watch the entire video

types of youtube campaigns

1) Standard 2) Mobile 3) Shopping

Nonskippable ads

15-30 seconds long and may be discontinued (expensive)

Sponsored Cards

468x60 or 728x90

True View Ads

Dominate youtube the most types: 1) In-stream ads before, during or after -- skippable after the first 5 seconds 2) Video Discovery Appear as a clickable thumbnail of the actual video ad in the search results of YouTube, next to videos that are related, on the YouTube homepage, or around partner sites and apps.