YouTube Advertising
Youtube
Second largest engine- 1.3 billion active users 80% of all 18-49 year olds 42% of all online shoppers use video
Display ads
The pixel dimensions of these ads are 300x250 and 300x60, and if you want to target videos or channels within YouTube, then you can use their URL as the placement targeting.
overlay ads
These are also a type of display ad, but their location is "over" the actual video being played. 468x60 or 728x90 *** also have call-to-action overlaysCTA overlays can be created at the video level and allow you to add text and visuals (74x74) to showcase alongside your ad.
video played to
This is the percentage breakdown of how many viewers made it to at least a part of your video
three networks
YouTube Search (first) YouTube Videos (first) Video partners on display network
video targeting
demographics, affinity, remarketing, topics, keywords
view rate
people who started viewing video divided by people who saw the thumbnail
earned views
person who sees an ad and then looks organically on your channel
Bumper ads
short 6s ads that cant be skipped
Views
who watch the entire video
types of youtube campaigns
1) Standard 2) Mobile 3) Shopping
Nonskippable ads
15-30 seconds long and may be discontinued (expensive)
Sponsored Cards
468x60 or 728x90
True View Ads
Dominate youtube the most types: 1) In-stream ads before, during or after -- skippable after the first 5 seconds 2) Video Discovery Appear as a clickable thumbnail of the actual video ad in the search results of YouTube, next to videos that are related, on the YouTube homepage, or around partner sites and apps.
