YouTube Channel Growth Certification - Course 7

Display ads

* Appear to the right of your video and above the video suggestions list. * Served on desktop and laptop computers.

Ad checklist

* Are videos or policy set to "monetize"? Are all ad formats enabled? * Is the view from a monetized country? * Is the video advertiser friendly? * Is it the right time to show an ad to the viewer? Considers how recent and often the viewer has watched an ad. * Are ads supported on the viewing device? Not all ads are available on mobile. * Are all ad categories allowed? * Is the viewer a YouTube Red subscriber (ad-free)? * Is the video at least 30 seconds long for in-stream ads? * Is there an ad available in the auction or reserve inventory?

Your video may not be approved for advertising if it contains

inappropriate language, violence, or sexually suggestive content.

Overlay Ads

* Appear on the lower 20% portion of your video. * Served on desktop and laptop computers.

Advertiser friendliness

YouTube's advertiser-friendly formats and aligns with YouTube's community guidelines

What can Estimated Monetized Playbacks tell you?

Approximately how many views had ads served

Which item can you optimize on your channel to increase the chance of an ad displaying?

Are all ad formats enabled on the channel?

What makes a channel attractive to advertisers?

Audience demographics, content, advertiser friendliness

Non-skippable video ads

* Inserted before, during, or after your video--ads are up to 20 seconds in length. * Served on desktop and laptop computers and mobile devices.

Skippable video ads

* Inserted before, during, or after your video--ads are up to 3 minutes in length, but are skippable after 5 seconds. * Served on desktop and laptop computers, mobile devices, TV, and game consoles.

Ad Checklist

* Is the channel enabled for monetization? * Are videos enabled for monetization? Look for the "$" icon in video manager or troubleshoot monetization status. * Is the video claimed by the channel owner? What is the monetization policy? Is there a Content ID claim that affects this? * Are views coming from a YouTube monetized country? Views not from the monetized country list are not eligible to be monetized. * Is the content advertiser-friendly enough for the particular advertiser? * What ad formats are enabled? Enabling all ad formats can increase revenue opportunity. Non-skippable ads (reserve) tend to have the highest CPMs while skippable formats can have lower CPMs with display auction as the lowest CPMs.

Sponsored cards

* Teaser for card appears for a few seconds. Viewers can also click the icon in the top right corner of your video to browse the cards. * Served on desktop and laptop computers and mobile devices.

Which of the following factors influences advertiser buying for reserved?

Have guaranteed impressions

ad format priority

In stream ads (skippable and nonskippable) invideo overlay display ads

Ad server Priority

Reserved (high cpm) auction (low cpm)

What are the different type of ads?

Reserved and auction

A bumper ad is

a 6 second ad in front, Served on desktop and laptop computers and mobile devices.

A match policy is

a policy that YouTube's Content ID system associates with a video it identifies as matching the reference file for one of your assets.

A usage policy is

a policy you associate with a video that you upload yourself and claim.

Auction Ads

ads are sold to the highest bidder in a marketplace of non-guaranteed inventory. Advertisers bid by selecting the maximum CPM, CPV (cost per view), or CPC (cost per click) for the ad. Display and True-View ads are usually sold the most.

Advertisers can target ads more broadly across a

category

Reserved Ads

there is a guaranteed inventory (like from Google Preferred channels) where advertisers can target specific audiences, select what type of content their ads run on, and pay more to guarantee that their ad is shown first based on a fixed rate of either CPM (cost per mille) or minimum CPD (cost per day) and guaranteed impressions.

Once a channel is enabled to show ads, channels have the ability

to block certain ad categories from showing on their content such as general or sensitive (racy, religious, political or alcohol/gambling), or those that may conflict with the channel's mission, values or business (like a competitor's ad). Note that blocking ads could decrease revenue opportunities.