10. Critical Thinking and Creativity

5. People are more creative when they're alone

-Depends on the situation -brainstorming is less effective in groups -decision making in groups can be included

3. Creativity is more likely when you reject convention

-Myth -creativity is the product of expertise -you have to learn conventions before you can break them

6. Creativity is a personality Trait

-Myth -creativity isn't related to any particular personality trait -people aren't creative in every walk of life -tends to be associated with certain personality traits however

7. Creativity is related to mental illness/drug taking

-Myth -mental illness is neither necessary nor sufficient for successful creativity -no evidence of a link between drug use and creativity

1. Critical Thinking is antithetical to creative thinking

-Myth: the two can work together -creativity is needed for generating ideas, critical thinking makes the ideas work and assess their quality

8. There's an objective way to measure creativity

-There are actually several -self report -tests of association -divergent thinking -ratings of creative people -outcome metrics -ratings by experts of creative output

Why care about creativity

-helps us get the most out of employees at work -helps us deal with modern challenges -helps us be better problems solvers -helps us maintain competitive advantage -helps us be responsive to the business environment -helps us be happier and more fulfilled

4. Creativity is more likely to come from an outsider than an expert

-myth -creativity rarely comes from outsiders

8 Common Beliefs About Creativity

1. Critical Thinking is antithetical to creative thinking 2. Creative ideas emerge with a flash of insight 3. Creativity is more likely when you reject convention 4. Creative Contributions are more likely to come from an outsider than an expert 5. People are more creative when they're alone 6. Creativity is a personality trait 7. Creativity is related to mental illness or drug use 8. There is an objective and uncontested way to measure creativity

2. Creative Ideas emerge with a flash of insight

Myth: creativity is the outcome of long process 1. formulate problem 2. acquire broad knowledge 3. gather potentially related info 4. incubation 5. generate large no. of ideas 6. combine the ideas in unexpected ways 7. select the best ideas 8. implement the ideas

Define Creativity

The Production of ideas that are original and useful

Define Innovation

The successful implementation of those ideas