12: Unit Eleven Quiz

A restaurant should evaluate its competition before identifying its unique selling point. True/False

True

Primary marketing research is more expensive than secondary market research. True/False?

True

Research shows that people are more likely to visit a restaurant that supports their community. True/False?

True

A restaurant's trading area is:

the 5-mile radius surrounding its location

Visiting community organizations to offer your restaurant's catering services is an example of:

Personal selling

The quality that sets a restaurant apart from its competition is called its:

Unique selling point

From a marketing perspective, it is best for a restaurant to try to appeal to all the market segments in their area rather than choose a target market. True/False?

False

Most marketers agree that secondary market research is more effective than primary market research. True/False?

False

A questionnaire is an example of:

Primary market research

A coupon for a buy-one-get-one-free entrée deal is an example of what type of marketing?

Promotion

Attempting to control what other people say about a restaurant is referred to as:

Public relations

Imagine that a food critic visits your restaurant and writes a positive review that was then published in a magazine. This is an example of:

Public relations

Someone in charge of a public relations campaign is called a:

Publicist

Becoming well known for quality local food and impeccable service is a good example of:

Pull marketing

A billboard advertising a restaurant is an example of what type of marketing?

Push marketing