2 Quiz
In this chapter it talks about impact on participants. Which of the following would represent a strong impact?
Personally recommending a book to a family member
What do "ties" represent within a social network?
Relationships between pairs of people
How socially active the transmitter is seems to affect the retransmission likelihood, which is the probability that a person who receives information on social media or via word of mouth will communicate it to others: True or False
True
Would writing a review about a movie on public website be considered a social interaction?
Yes
An ego network represents a social media network's entire network of users and friendships
false
Which company is more likely to have a much lower barrier to activation?
Apple
What do "node" represent in social networks?
People
A social "pump" is referred to as:
People who are highly, socially active
You just launched a new shoe brand. You've decided to send samples to popular youtube stars. This approach is referred to as:
Hub seeding
Which of the following is not a key property included within a social network?
None of the above