2 Quiz

In this chapter it talks about impact on participants. Which of the following would represent a strong impact?

Personally recommending a book to a family member

What do "ties" represent within a social network?

Relationships between pairs of people

How socially active the transmitter is seems to affect the retransmission likelihood, which is the probability that a person who receives information on social media or via word of mouth will communicate it to others: True or False

True

Would writing a review about a movie on public website be considered a social interaction?

Yes

An ego network represents a social media network's entire network of users and friendships

false

Which company is more likely to have a much lower barrier to activation?

Apple

What do "node" represent in social networks?

People

A social "pump" is referred to as:

People who are highly, socially active

You just launched a new shoe brand. You've decided to send samples to popular youtube stars. This approach is referred to as:

Hub seeding

Which of the following is not a key property included within a social network?

None of the above