2.11 - Propaganda Vocab

symbolism

the use of something to represent ideas or qualities

endorse

to officially support

propaganda

media that uses carefully crafted messages to manipulate people's actions and beliefs

biased message

one-sided message usually in favor of or against one thing; designed to appeal to people's emotions instead of their judgement and reasoning

media

plural form of the word "medium," refers to various means of communication. Examples are: Television, radio, newspapers and the Internet (web). The term can also be used to describe news organizations as a whole group.

testimonial

propaganda technique involving celebrities or other respected people endorsing a product, idea, or candidate

plain folks

propaganda technique sending a message that a person or product or person is "just like you".

bandwagon

propaganda technique that creates the impression that there is widespread support for a thing or idea. These messages create the sense that people should go along with the rest of the crowd.

glittering generalities

propaganda technique that shows the subject of the message in a positive light, but provides little or no information and uses clever slogans that appeal to people's emotions

card stacking

propaganda technique that uses facts and figures to show one side as positive and the other side as negative. This technique is designed to make you think you are hearing both sides.

transfer

propaganda technique that uses your feelings about one think to get you to feel the same way about something else - sometimes uses symbolic images

name calling

propaganda technique using negative words and bad names to create fear and dislike for people, ideas, or institutions