2.11 - Propaganda Vocab
symbolism
the use of something to represent ideas or qualities
endorse
to officially support
propaganda
media that uses carefully crafted messages to manipulate people's actions and beliefs
biased message
one-sided message usually in favor of or against one thing; designed to appeal to people's emotions instead of their judgement and reasoning
media
plural form of the word "medium," refers to various means of communication. Examples are: Television, radio, newspapers and the Internet (web). The term can also be used to describe news organizations as a whole group.
testimonial
propaganda technique involving celebrities or other respected people endorsing a product, idea, or candidate
plain folks
propaganda technique sending a message that a person or product or person is "just like you".
bandwagon
propaganda technique that creates the impression that there is widespread support for a thing or idea. These messages create the sense that people should go along with the rest of the crowd.
glittering generalities
propaganda technique that shows the subject of the message in a positive light, but provides little or no information and uses clever slogans that appeal to people's emotions
card stacking
propaganda technique that uses facts and figures to show one side as positive and the other side as negative. This technique is designed to make you think you are hearing both sides.
transfer
propaganda technique that uses your feelings about one think to get you to feel the same way about something else - sometimes uses symbolic images
name calling
propaganda technique using negative words and bad names to create fear and dislike for people, ideas, or institutions