Advanced google analytics 1 and 2

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

1

A session in Google Analytics times out after how many minutes by default?

30

What does Google Analytics use to differentiate new and returning users?

A browser cookie A randomly-assigned unique identifier

What does Google Analytics call a URL that passes data parameters for reporting?

A hit

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Custom Dimensions can be used in which reports?

As secondary dimensions in Standard reports As primary dimensions in Custom Reports

When defining a measurement plan, what is the order of steps?

Business objectives > key actions > KPIs

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Value

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Cross-domain tracking

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Custom Dimension

To collect the number of comments users posted to a website page, what feature would be used?

Custom Metric

When a Custom Dimension is active, which data will it affect?

Data collected after the Custom Dimension was applied

Which are Goal types in Google Analytics?

Destination, Pages/Screens per session, Duration

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with event tracking

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

False

Filters may be applied retroactively to any data that has already been processed.

False

If data is excluded from a view using a filter, it may be recovered within thirty days.

False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. and Canada

Custom Metrics can have which scopes?

Hit and Product

Which of these scopes could be used for dimensions and metrics?

Hit-level, session-level, or user-level scope

To pair metrics with dimensions, what should they have in common?

Same scope

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

The Measurement Protocol

What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

User