Ahaha

Which type of research is being conducted when a researcher conducts an experiment to answer the question, "Will consumers purchase more of out brand if we change the package design?"

Causal Research

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products. This activity is called data ____.

Data mining

What is the first stage of the marketing research process?

Defining the research objectives

Which of the following means that something has been examined against reality using data?

Empirical testing

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of marketing research is this?

Exploratory

Data purchased from a company such as NPD Group, Inc. on the consumption of frozen pizza in the U.S. is most likely going to be used for ____.

Fact finding

The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a?

Pilot study

When the data from an empirical study are consistent with a research hypothesis, we say that the hypothesis is ____.

Supported

The most common way to generate primary data is marketing research is by means of ____.

Surveys

All of the following are examples of an observational study EXCEPT:

a consumer responding to a questionnaire about advertising

(Ch.1)According to the concept of cross-functional activities, which of the following can affect the organization's marketing efforts?

all of these choices

(Ch.1)Which of the following is an important aspect of the marketing concept?

all of these choices

(Ch.1)Campbell's Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell's using to determine which soup consumers will like the best?

applied marketing research

All of the following are examples of internal secondary data EXCEPT:

census data

Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.

conflict of interest

(Ch.1)Which of the following are the two types of marketing research based on the specificity of its purpose?

basic and applied

A marketing professor is examining the relationship between age and shoplifting behavior. The research is not being conducted for any specific retailer, but rather it is intended to better understand and predict this behavior. This professor is conducting which type of marketing research?

basic marketing research

(Ch.1)Which type of research tries to verify a theory or to learn more about a marketing concept and is not intended to solve a particular marketing problem?

basic research

The application of computation, summarizing, and reasoning to understand the gathered information is called _____.

data analysis

L.L.Bean is a retailer best-known for direct marketing through catalogs and the Internet. Laurie purchased from the retailer quite frequently but since her daughter started college she hasn't had as much disposable income and stopped ordering merchandise. The elapsed time since her last purchase triggered an offer for $20 off her next purchase from the retailer. This is an example of _____.

database marketing

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n) _____.

debriefing session

When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior, the manager is best described as engaging in ____.

environmental scanning

The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.

experimental variable

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?

forecast analyst

(Ch.1)When the typical consumer in zip code 63119 is a senior citizen with several children over the age of 25, has a college degree, and is retired, this is an example of what type of information?

geo-demographic

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.

informed consent

(Ch.1)A network of interdependent institutions that perform the logistics necessary for consumption to occur is called a _____.

marketing channel

(Ch.1)Asking consumers what they think about possible brand names for a new product is an example of which type of research?

product research

When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____.

syndicated service

research conducted to address a specific marketing decision for a specific firm or organization

Applied Marketing Research