AMD 477 Exam 1

Retail chains account for around ________ % of online retail firm revenues.

35%

Which of the following is an example of the subscription revenue model? A) eHarmony B) eBay C) E*trade D) twitter

A) eHarmony

________ create and sell access to digital markets.

E-procurement firms

All of the following are issues facing Pinterest except:

inability to attract users.

Which of the following is not considered a portal? A)Yahoo B) MSN C) Amazon D) AOL

C) Amazon

Which of the following is not a community provider? A) Linkedin B) Facebook C) Priceline D) Pinterest

C) Priceline

Which of the following is one of the three primary societal issues related to e-commerce?

Individual Privacy

Which of the following describes the basic Web policy of large firms during the Invention period?

Maintain a basic, static Web site.

True or False: Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content

True

All of the following are examples of business-to-business (B2B) business models except:

e-tailers

In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.

friction-free

A ________ specifically details how you plan to find customers and to sell your product.

market strategy

________ technologies are technologies that enable the incremental improvement of products and services.

sustaining

Which of the following is the best definition of transaction cost?

the cost of participating in a market

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:

the larger the audience reached, the less rich the message.

Network externalities are related to which of the following features of e-commerce technology?

universal standards

The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.

personalization

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Portals primarily generate revenue in all of the following ways except:

sales of goods

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.