AMD 477 Exam 1
Retail chains account for around ________ % of online retail firm revenues.
35%
Which of the following is an example of the subscription revenue model? A) eHarmony B) eBay C) E*trade D) twitter
A) eHarmony
________ create and sell access to digital markets.
E-procurement firms
All of the following are issues facing Pinterest except:
inability to attract users.
Which of the following is not considered a portal? A)Yahoo B) MSN C) Amazon D) AOL
C) Amazon
Which of the following is not a community provider? A) Linkedin B) Facebook C) Priceline D) Pinterest
C) Priceline
Which of the following is one of the three primary societal issues related to e-commerce?
Individual Privacy
Which of the following describes the basic Web policy of large firms during the Invention period?
Maintain a basic, static Web site.
True or False: Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content
True
All of the following are examples of business-to-business (B2B) business models except:
e-tailers
In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.
friction-free
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
________ technologies are technologies that enable the incremental improvement of products and services.
sustaining
Which of the following is the best definition of transaction cost?
the cost of participating in a market
E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:
the larger the audience reached, the less rich the message.
Network externalities are related to which of the following features of e-commerce technology?
universal standards
The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.
personalization
A firm's ________ describes how a firm will produce a superior return on invested capital.
revenue model
Portals primarily generate revenue in all of the following ways except:
sales of goods
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.