Apple Quiz Notes

AAPL

'AAPL' is the stock symbol under which Apple Inc. trades on the NASDAQ stock market.

Apple's "___" ad was a big deal.

1984

Fanless machines

Apple's obsession with the fanless machines started in 1980 with the Apple 3. Its vision finally came true with the new MacBook released in 2015.

Apple passes oil giant ______ on August 9, 2011 to become the world's most valuable publicly traded company, with a market cap exceeding $337 billion. Apple remains the world's most valuable company today.

ExxonMobil

On Oct. 23, 2001, Steve Jobs announces the iPod during a low-key event at Apple's Town Hall auditorium.

He says it allows you to "fit your whole music library in your pocket." The iPod, like the iMac, plays a key role in Apple's turnaround during the 2000s.

Apple and __ partner on Oct. 2, 1991 to create PowerPC-based computers.

IBM

The ___ was the too-expensive precursor to the Mac.

Lisa

Apple 2's primary market

Small businesses, schools, and some homes became the Apple 2's primary market.

Apple was co-founded by....

Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976.

The Lisa Project

another personal computer, also begins under Ken Rothmuller, with a projected shipping date of 1981.

The first iteration of Apple's WIMP interface was a....

floppy disk where files could be spatially moved around. After month of usability testing, Apple designed the Lisa interface of windows and icons. The Lisa was introduced in 1983 at a cost of US $9,995. Because of the high price, Lisa failed to penetrate the business market.

The ____ is the most successful single product in human history.

iPhone

In 1982, Steve Jobs is forced out of the Lisa project and...

takes over control of the Macintosh project from Jef Raskin, who subsequently resigns.

Apple's first successful product was

the Apple II computer for $1,298 dollars after multimillionaire Mike Markkula invests $92,000 in the company. Markkula also helps Apple secure credit and additional venture capital, and recruited Michael Scott from National Semiconductor to be Apple's first CEO.

One of Jobs' first moves as new acting CEO was...

to develop the iMac

Empathy

when you feel what the other person is feeling and can mirror their expression, their opinions, and their hopes.

After Jobs was forced out of Apple, he...

• built NeXT Computer. Though not a commercial success on its own, NeXT is historically significant for two reasons. First, Sir Tim Berners-Lee created the Web on a NeXT computer. Second, Apple's acquisition of NeXT in 1997 not only brought Jobs back to the company he founded, but the operating system NeXT had created became the foundation for macOS, which eventually became iOS, which begat watchOS and tvOS.

By 1984, Apple's two biggest developments were...

Apple 2 in 1977 and IBM PC in 1981. Then there was the MacIntosh.

Apple 2 vs. 3

Apple 2 was successful because of Visicalc. Apple 3 was designed to take on the business environment. It was released on May 19, 1980. It was a relatively conservative design for computers of the era. Jobs didn't want the computer to have a fan, he wanted the heat generated by the electronics to be dissipated through the chassis of the machine. However, the physical design of the case was not sufficient to cool the components inside it.

Three types of Apple computers

Apple I: first computer they made. Apple II: huge success, carried the company for many years. Apple III: not so great.

In 1978, Apple began the development of its unsuccessful...

Apple III.

Apple Inc.

Apple Inc. was formerly known as Apple Computer Inc. They create consumer electronics, personal computers, servers, computer software, and has a chain of retail stores known as Apple Stores. Their core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line.

What was Apple"s first subscription-based streaming music service?

Apple Music; Apple Music is compatible with iPhone, iPad, iPod touch, Mac, PC, Apple TV, and Android. The service competes directly with Spotify, Google Play Music, Tidal, and other streaming music platforms.

On Jan. 9, 2007, Apple released the...

Apple TV

"Get a Mac" advertising

Apple and TBWA\Media Arts Lab launch a memorable "Get a Mac" advertising campaign starring actors John Hodgman as PC and Justin Long as Mac. The series of ads, which each begin with "Hello, I'm a Mac" and "I'm a PC," highlight the perceived weaknesses of Windows PCs while promoting Mac as a cooler alternative.

What is the thinnest notebook ever?

Apple launches MacBook Air on Jan. 29, 2008 as its thinnest notebook ever.

Design thinking

It is an effort to look at the product vs. process. It is called user-centric design. You design with your users in mind.

Apple Computer Inc. incorporated on...

Jan. 3, 1977.

Apple releases the PowerBook series on Oct. 21, 1991, which was a two-decade earlier precursor to the....

MacBook Pro

Why does Apple change its name?

On Jan. 9, 2007, Apple Computer Inc. renames to Apple Inc. to reflect its wider focus on consumer electronics.

Ronald Wayne

Ronald Wayne designed the first Apple company logo, and prepares the trio's first partnership agreement, but relinquishes his 10% stake in the Apple Computer Company for 800 dollars just 12 days later to avoid the potential financial risk. Ronald Wayne is known as Apple's forgotten founder. The two Steve's had 45% of the company, while Wayne had 10%. They needed 15,000 dollars to start the company, and they needed money from Wayne. However, Wayne took his name off the contract, so now he has no shares in the company.

These are all linked for design innovation.

Technology, business, and human values

iTunes Music Store

The iTunes Music Store was launched in April 2003, with 2 million downloads in the first 16 days. They changed their name to iTunes Store on Sept. 12, 2006 when it began offering video content for sale.

Steps of design thinking

The steps are empathize, define, ideate, prototype, and test their ideas.

Apple's first Apple Store abroad was in...

Tokyo's Ginza district

iPad mini

___ ___ was the first to feature a smaller screen than 9.7 inches.

In 1981, IBM introduces a low-spec PC for $1,565...

and eclipses Apple's market share within two years, as the Apple Lisa misses its shipping target. Apple experiences its first internal shakeup, with Markkula replacing Scott as president, Jobs becoming chairman, and Wozniak taking a leave of absence.

In 1983, Apple launches the Lisa on Jan. 19, 1983...

but sells only 100,000 units due to the personal computer's expensive $9,995 price tag, compatibility issues, and perceived slow performance among consumers due to the Motorola 68000 processor's difficulty in running the complex Lisa operating system.

The Lisa

is the bridge between insights nicked from Xerox PARC and the Mac.

In the late 1980s, Apple's fiercest technological rivals were...

were the Amiga and Atari ST platforms.

Apple launches its IPO and becomes a publicly traded company on...

December 12, 1980, selling 4.2 million shares for $22 each. The company generates more capital, and instant millionaires, than any IPO since Ford Motor Company in 1956. Apple continues to trade on the NASDAQ under the stock ticker AAPL today.

In 1993, John Sculley steps down as Apple CEO and is replaced by Michael Spindler. Micheal Spindler is replaced by...

Gil Amelio, a member of Apple's Board of Directors. Jobs later convinces the Board of Directors to oust Amelio as CEO.

The MacIntosh 128k

The Macintosh 128k was announced to the press in Oct. 1983, and its famous for the "1984" commercial. It was directed by Ridley Scott, and aired during the third quarter of the Super Bowl XVIII. It is now considered a "watershed event" and a "masterpiece".

Founders Steve Jobs and Steve Wozniak

created Apple Computer on April 1, 1976 and incorporated the company on Jan. 3, 1977 in Cupertino, CA.

In 2007, Steve Jobs introduces the iPhone on Jan. 9 as if it was three separate products.

a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communicator. The crowd erupts in applause upon realizing each are simply features of the smartphone.

Apple releases the iBook on June 21, 1999 based on the...

colorful iMac design. The notebook lineup is positioned as a lower-end offering alongside the PowerBook series. The original iBook G3 features a clamshell design with translucent plastic, while the iBook G4 has an opaque white plastic case and keyboard.

Design thinking mindsets

empathy, show don't tell, experiment, mindfulness, action oriented, and collaboration.

Evolution of iPods

iPod mini on Jan. 15, 2004; iPod shuffle on Jan. 11, 2005; iPod nano on Sept. 7, 2005

Steve Jobs resigns from Apple...

on September 16, 1985 following an internal power struggle with Apple's Board of Directors and then-CEO John Sculley. Jobs founds NeXT Computer with other former Apple employees later in the year.

Apple's first European store opened in....

London in 2004.

Apple's iconic "1984" commercial

Apple's iconic "1984" commercial airs during a break in the third quarter of Super Bowl XVIII on January 22, 1984. The one-minute spot, based on George Orwell's novel of the same name, introduces the original Macintosh. The ad's intended message is Macintosh combating the conformity of "Big Brother," sometimes interpreted as IBM.

On Jan 2001, Steve Jobs introduced the iTunes media player.

He said that everyone loves music, and that there is a big target audience. He said you can download a whole CD in an iPod in less than 10 seconds. 30 times faster than any other MP3 player. It has a 10 hours battery. You can recharge it in one hour to 80% of the capacity.

Where did Apple start?

In 1976, Steve Jobs' started Apple in his garage. The first Apple 1 computers were introduced at the Homebrew Computer Club. The computer sold for 600 plus dollars.

Jef Raskin

In 1979, Jef Raskin, a human interface expert who joined Apple a year prior, receives approval to begin work on the Macintosh project. Raskin names the computer after the McIntosh apple, his favorite fruit.

Steve Jobs convinces ___ ___, then the president of Pepsi-Cola, to join Apple as president and CEO on April 8, 1983.

John Sculley

Design to computing devices

More than any other company, Apple is responsible for bringing a focus on design to consumer computing devices. To quote Steve Jobs, "(Design is) not just what (something) looks like and feels like, (it's) how it works." Much of Apple's strength comes from the fact that, as Jobs used to say, they make "the whole widget"- custom built and custom integrated hardware and software.

iPhone 5

The iPhone 5 was the first iPhone to have a screen larger than 3.5 inches.