ART 1301 Homework Ch. 10

The yin-yang symbol is the model of successful graphic design. Through the use of black and white, it clearly expresses

-Balance -interdependence

How was graphic design used in film and television?

-Design advertisements -Design titles

What characteristics best describe new media art?

-Digital technologies are turned to expressive ends. -Collaborations between several artists working in different media

Which are examples of symbols and how they function?

-Letters are symbols that represent sound. -Lines are symbols that represent perception.

In contrast to other art forms where the interpretation is open, graphic design has to be ________________ and _________________ to be successful.

-Limited in interpretation -controlled in meaning

What do logos and trademarks generally represent?

-Products -organizations

What is true about symbols?

-Societies and cultures give symbols meaning or value. -Their associated meanings can change radically over time. -They serve as repositories for ideas and associations.

What are some of the things that are measured in a layout?

-Text -margins -page

Increased

A development of the 18th and 19th centuries, the Industrial Revolution greatly ____________ the use of graphic design for commercial purposes.

Symbol

A____________ conveys information or embodies ideas.

Word and image

Barbara Kruger combined which two aspects of graphic design to influence how viewers interpreted her work?

What is the term for specific guidelines for color, typography, and layout, developed to project a consistent image?

Brand identity

All graphic designers are artists. True of False

False

Broadsides

In the 15th century, what were handed out in town centers and posted in public places to spread the word about recent news, advertise upcoming events, and share images of civic and religious leaders?

Typefaces

Myriad Pro, New Aster, and Helvetica are all examples of ____________.

Good luck

The swastika, which is presently associated with the Nazis, has a long history in India and Central Asia representing

Easier

They layout of a design must make information _________ to grasp.

The purpose of setting AOL's new text logo in mostly lowercase was

To distance the logo from its origins as an initialism.

What is the main objective of forming a brand identity, spearheaded by a logo?

To protect a cohesive image that is consistent with how the brand wants to be perceived.

Computers

Today most graphic artists use___________ to create their designs.

What is a major challenge for interaction designers?

Visual clarity

A style of type

What is a typeface?

Andy Warhol

Which artist acknowledged that graphic design is a part of our personal lives?