Art Appreciation InQuizitive 2.7 - Visual Communication Design

What is the result when these colors are combined equally in the CMYK color printing process?

Y + M = Red C + Y = Green C + M = Blue

Text or photographs will always communicate information more effectively than artist-created illustrations.

False

Who created each of these classic examples of illustration and layout design from the nineteenth and early twentieth centuries?

James Montogmery - I want YOU for U.S Army Henry De Toulouse-Lautrec - Concert Bal William Morris +Edward Burne-Jones - Black Letter font

What is the art of organizing type, logos, and illustrations for traditional print media called?

Layout Design

The ancient ___ Mesopotamians were the first people to employ picture symbols in a consistent language system in around ___ BCE. Later, The ancient ___created their own version of picture symbols, known as ____, which they often wrote on scrolls made of ____

Mesopotamians, 3400, Egyptians, hieroglyphics, papyrus

Who is responsible for each of these achievements or influential approaches to typography?

Miles Van der Rohe - expression of the design principle "less is more" Johannes Gutenberg - Invention of the printing press Albrecht Durer - First systematic rules of typeface design William Morris - Championing of hand-crafted aesthetic in design Johannes Gutenberg - Invention of movable metal type

What colors are required to reproduce this painting by Vincent van Gogh in print and on an electronic display?

Offset Color Printing Process = CMYK Electronic Display = RGB

What is the etymology, or root meaning, of each of these common typographical or visual communication design terms?

Serif - Dutch for "a stroke (of a pen)" Type - Greek for "to strike" Logo - Greek for "a word"

The letterforms of the type used to produce the first printed Bibles were designed to emulate the calligraphy of manuscripts.

True

What is the visual form of printed letters, words, and text called?

Typography

What is the name given to a computer-generated image based on a series of lines plotted from the relationship between individual points?

Vector Graphic

The letter K in the color system CMYK represents which color?

Black

The color system used for most commercial color printing is referred to by the abbreviation ______. The alternative color system used to produce color images in electronic displays is known as _____.

CMYK, RGB

How many different colors of ink were required to reproduce Hokusai's print "The Great Wave off Shore at Kanagawa" in your Gateways to Art textbook?

4

Which, if any, of the following are principles of the Bauhaus school that have had an important influence on the visual communication design of the last 100 years?

> Less is more > Form follows function > God is in the details