ATM 480 Apparel Styling Exam 1

Owner Profile and Skill Set

- Lists stylist's educational background and skills relevant to the job - Provide fashion-related job experience as well as management or administrative experience

Societal Movements and Popular Styles of Past Decades 1990-1999 2000-Present

1990-1999 Key elements of society - Clinton era; grunge; Lollapalooza; mainstreaming of rap and hip-hop from urban to suburban; spread of internet Silhouettes - Diverse range; hemlines all lengths from mini to maxi; waistlines above, at, and below natural waist Eminent fashion designers and labels - John Galliano; Marc Jacobs; Isaac Mizrahi; Prada; Tom Ford Key Elements of fashion - Monochromatic neutral clothing; body-hugging silhouettes; thrift store chic; deconstruction 2000-Present Key elements of society - Influences of street fashion; growing worldwide disenchantment with establishment; Coachella; cult of celebrity and reality TV; social media stars; growing acceptance of gender fluidity and mainstreaming of LGBTQ subcultures' rise of fast fashion; domination of athleisure; downfall of the mainstream department store chain and the mall Silhouettes - Diverse range; hemlines all lengths from mini to maxi; waistlines above, at, and below natural waist Eminent fashion designers and labels - Alber Elbaz; Sarah Burton; Tom Ford; Nicolas Ghesquiere; Stella McCartney; Alexander McQueen; Jeremy Scott; Vetements; Alessandro Michele; Alexander Wang Key Elements of fashion - "It" bags; high-low fashion; capsule collections and designer collaborations across creative genres; unlikely clothing combinations; influence from many historic eras at same time; androgyny; geek chic; athleisure

Stylist that Dress Celebrities Petra Flannery

always goes for a surprise look on the red carpet

editorial and lifestyle Styling Differences

Differences include: - Target markets - Purpose of the photos - Portray vastly different types of clothing - Often employ models with different types of looks

The Day(s) of the Shoot

Dress comfortably yet stylishly Arrive earlier than call time Unpack immediately During shooting, stay close to the model but on the sidelines Keep an eye out for any adjustments that need to be made during shooting or before the model hits the runway

How do historical eras inspire designers?

Each historical era contains art, literature, music and other aspects of culture that provide references and inspiration for designers of today.

The Breakdown Sheet

Each scene gets compartmentalized into sections on breakdown sheets Wardrobe changes are highlighted in a script The script will likely change during production, and a stylist must keep abreast of all changes

Who are Fashion Icons?

Fashion icons are people who inspire others through their style - High-profile people (actors/actresses, models, musicians, and socialites) Their identities are synonymous with a specific style

Important steps in the preparation process:

Preliminary meetings Establishing a story Pulling clothing -Differences between editorial and lifestyle sourcing

Freelance Fashion Stylists

Freelance stylists are self-employed and are often represented by an agency. Pros: - Scheduling flexibility - Variety in day-to-day routine - Working with a variety of people - Opportunity for creative control - Working with a variety of merchandise - Constant potential of getting hired for a great job Cons - No steady paycheck - Long lapses between jobs - Worrying about finding work - Struggling to make a name in the industry

Portfolio Basics

The goal is to showcase the stylist's skill. Quality: - professional photos Diversity: - range of locations, items, styles, models Timeliness: - most recent work. Test shoots are important for stylist

Personal shoppers

for department stores work one-on-one with a client to assist in buying merchandise from the store. The Process: - Client makes appointment - Shopper preps for appointment The appointment: - Clothes prepped - Alterations department on call Close of appointment: - Ringing up sales

Why Fashion Stylists Diversify

To work more consistently It's fun to work with different people and items Develop different skill sets Build a diverse portfolio Job security

Cheat Sheets

Typed summaries of outfits and accessories for each scene or shoot Best to type out and print the night before the shoot Should read like editorial credits

The Day After the Shoot

Wrap work - Returning clothing - Billing clients - Restocking the kit - Removing tear sheets from the storyboard and filing for later use - Writing and submitting editorial credits

Elements of Design

- Line - Form, shape, and space - Texture - Pattern - Color

Fashion Styling Examples

#1 Basic Tank & Denim The wash of the jeans and whether or not they aren't distressed will depend on the backdrop; choose what looks best with the setting of the shoot. Be sure to also capture the model's hair in an array of styles. #2 Oversized White Shirt #3 Classic Outerwear

What makes a garment iconic?

- A garment is iconic when it has been modified over time, but its basic concept remains the same. - Through every interpretation, the garment remains modern and timeless - It is considered a wardrobe building block.

Pull letter or Letter of Responsibility

- A letter issued or endorsed by the client or by an editor at a signing publication - Stylist gives it to a retailer, designer, or showroom to get permission to pull or borrow clothes

Test Shoots

- A test shoot is when you book a talent/model to shoot a concept that you put together - It's not a paid shoot

Voucher

- A voucher for a freelance stylist working as personal stylist or image consultant, is a certificate for services such as personal shopping, wardrobe consultation, or closet organization. - A voucher for a freelance stylist working an agency is printed in triplicate (a receipt for the client, the stylist, and the agency). It shows the time the stylist was on set. - Stylist must turn a voucher to his/her agency to get paid. - Vouchers come in pads, and each voucher includes three carbon copies - The stylist and the client's representative signs the voucher

Invoice

- An invoice is submitted to the client after a job is completed - It summarizes all the charges billed to the client - Expenses may include hourly rates, miscellaneous changes, and reimbursement for travel. - Use invoicing apps and services like Invoice2go and Square.com

How do you do a fashion flat lay?

- Angles and symmetry are important - Tuck seams in to keep proportions right - Use tools such as tape, pins, and clips - Choose a style and keep it consistent - Play with light direction to create neutral and dramatic looks

Architecturally-Inspired Style

- Architects and their designs have also been cited as inspiration for designers. - Iconic architecturally-inspired clothing by couturier Paco Rabanne. His first runway show in 1966, Unwearable Dresses in Contemporary Materials

Plan for Business Growth

- Are there opportunities for advertising and promotion in the city/area? What are they? - Research local newspapers and magazines that might be good places to advertise your business. Find out how much ad space costs. - Are there charity functions that you could participate in to gain visibility? - Can you offer gift certificates for services to attract customers? - Would it be helpful to diversify into other areas of styling outside fashion? - Can you raise your rates as time goes and your experience grows?

Major Talent Agencies that Represent Stylists

- Art + Commerce - Jed Root - See management - Starworks Artists - Stylista Agency - The Wall Group - Zenobia

AUDREY HEPBURN LOOK

- Audrey Hepburn is not only one of the1960s fashion icons but is also a well- renowned actress. - To this date, Audrey is still looked up as one of the best1960s fashion icons and a notable philanthropist. - The look has been described as "ultra- feminine" and "Parisian". - This little black dress attained iconic fame and status that it became an integral part of a woman's wardrobe.

Principles of Design

- Balance - Emphasis - Rhythm - Proportion - Unity

Key Players on Set

- Client - Art director / Producer / Production manager - Photographer - Stylist - Talent

Office Supply Checklist: Software

- Cloud-based business services for accounting and invoicing - Time-tracking software - Online inventory system - Online and offline backup systems for data - File-sharing account - Adobe creative suite - Internet service

Essential Business Documents

- Confirmation, contract or booking agreement - Pull letter or Letter of Responsibility - Pull list - Invoice - Voucher

Setting Up The First Test

- Consider the resources that are available to you - Write a concept or idea to produce images that are consistent - First few shoots have excess clothing and inspiration to work with. Use stuff from your closet, thrift stores, friends' closets. - For the first shoot create a collaboration of 4 looks that can be shot in one day - Find stuff that might look good on camera, including location, props, and backgrounds - Post a Test page and post your test for free

Market Analysis

- Define the target market: The target customers that will use these services. Can they afford the services? Is there enough a population to support the business? - Identify competitors: Similar businesses in the area. Where are they located and how long have they been in business? Do they have high degree of customer loyalty? - Is there a need or growing need for the business? What factors might contribute to this? Are large companies relocating their headquarters there? Are new neighborhood being built? - Research from local business listing, the department of city planning , and real estate websites should support all the above information

What is design terminology?

- Design terminology describes how clothing construction terms come together to affect design and includes elements, and principles of design. - Stylists need to understand elements and principles when speaking about fashion designers and when critiquing editorial layouts.

Elements of Image

- Dress - Grooming - Body Language - Etiquette

Stylist that Dress Celebrities Law Roach

- Dresses celebrities like Céline Dion and Zendaya both on and off the red carpet - Stars turn to Roach to help build a narrative, to create a cohesive story that connects who they are and what they wear - While he's not afraid to put a celebrity in a wild color or an unexpected print, it's never about the clothes as much as the message behind them. - https://www.whowhatwear.com/law-roach-image-architect

Personality Traits of a Stylist

- Enjoy artistic and creative activities - A natural flair for fashion - Good organizational skills - Good communication and negotiation skills - Good color and design sense - Motivation, drive and initiative - Enjoy working with people - Able to work under pressure - Able to work independently or as part of a team - Well groomed at all times - Pleasant and tactful - Good networking skills - Creative and artistic aptitude

Analysis of Living Expenses and Supplemental Income

- Enough money to cover basic needs, business necessities, taxes - Basic needs such as food, shelter, insurance, car expenses, and taxes

Why is it important to be fluent in fashion?

- Essential to establishing a frame of reference with others on the creative team to be able to create an effective image - To build professional relationships within the industry - To be able to correctly identify garments in editorial credits - To understand key fashion industry cultural reference points

Location

- Examine the city where the business will be located - Research potential clients in the area

Fashion Subcultures

- Fashion subcultures are groups organized around or based upon certain features of costume, appearance, and adornment that render them distinctive enough to be recognized or defined as a subset of the wider culture. - Subcultures often create their own distinctiveness by defining themselves in opposition to the "mainstream"-the accepted, prescribed, or prevailing fashion of the period. - They may be either radical and forward-looking or reactionary and conservative in relation to the dominant mode of dressing.

Photography

- Have a digital camera at the ready - A cell phone camera can work in a pinch

Pull List

- Helpful for pulling clothes - Divided into categories, such as department stores, boutiques, and showrooms. - Each category contains contact information

Hot Pants

- Hot pants became a British fashion icon. - Hot-pants were launched by fashion designer Mary Quant during the "Swinging London" scene of the mid-1960s, - They were very popular up to the early 1970s - These are short, tight shorts, usually made of cotton, nylon, or some other common material - Hot Pants are a garment worn by both men and women - They are meant to emphasize the buttocks and the legs

Skills a Fashion Stylist Needs to Possess

- How to flatter different body shapes with clothing - How to properly use color - How to see things through a camera lens - How to efficiently shop for clothing - How to use technology - How to spot trends - How to stay informed - How to stay within a budget - How to build a professional reputation - How to organize an office

Posing a Model

- If an agency is sending a substitute, try to get a model with the same shoe size - If working with a non-professional, stress head-to-toe elongation - A nonprofessional models might need coaching during the shoot. The stylist should know how to direct in case the photographer doesn't

Writing Up Cheat Sheets

- In test shoots cheat sheets are simply used for organization. - Typed summaries of outfits and accessories for each scene or shot. - A stylist must be taking notes while preparing for a test shoot and planning for how clothing and accessories coordinate. - Should read like editorial credits and include accurate clothing description and designer names. - Prices and retailer information are also included on cheats for paying jobs. - Cheat sheets help a stylist keep track of editorial credits that appear in the magazine

JEANS

- Invented by Jacob Davis and Levi Strauss in 1873. - Jeans became more acceptable - Jeans are trousers often made from denim or dungaree cloth. - Often the term "jeans" refers to a particular style of pants, called "blue jeans"

Pulling for a Lifestyle Shoot

- Lifestyle photos are mostly used to promote or advertise a nonfashion brand(e.g. a picture on cereal box) - Lifestyle photos are designed to reflect real life - A stylists usually pulls the necessary merchandise

MOD LOOK

- Mods were very self- conscious and critical young adults. - The term mod derives from modernist, a term used in the 1950s to describe modern jazz musicians and fans. - Male mods- inspired from the music groups like the Beatles

Comp Cards

- Not essential but can be helpful - Often required for agency-represented stylists - Keep layout simple, with one image on front and a few quality images on the back

Business Cards

- Not essential but can be helpful for networking - Order from professional printer - Include name, phone, email, website and social media handles

E-commerce Styling for an Online Fashion Retailer Digital Advertising

- Online fashion retailers communicate current trends to consumers through digital advertising. - Digital styling for fashion products involves creating original photos, videos and live feeds for social media sites - A digital stylist for an online fashion retailer must style each piece that appears for sale on the website. - It is often necessary to photograph the item from all angles. - Fashion products include casual wear, work outfits, accessories, jewelry, etc.

E-commerce Styling for an Online Fashion Retailer

- Online retailers communicate current trends to consumers through digital advertising. - Digital styling for fashion products involves, among other things, creating original photos, videos and live feeds for social media sites - A digital stylist for an online retailer must style each piece that appears for sale on the website. - It is often necessary to photograph the item from all angles. - Fashion products include casual wear, work outfits, accessories, jewelry, etc.

Office Supply Checklist: Hardware

- Personal computer with wired and wireless Internet connection, - color printer - Filing cabinet - Planner (paper or electronic) - Bulletin board - Garment rack - Bookcase - Alarm system for safeguarding merchandise

Helpful Extras

- Phone charger cable and plug - Roll of quarters - White tank top - Hard candy - Over-the counter allergy pills and a pain reliever like Advil - AA batteries - Twisty ties - Hair elastics - Tampons - Nail polish remover

Plan the Theme

- Plan the story or concept of a shoot. - Look for inspirations from fashion magazines, vintage photographs, movies, art, and pop culture - Editorials in fashion magazines can jump-start inspirations - Make notes of locations that might be good for shoots

Organize the Budget

- Prepare for expenses associated with a test shoot - location fees, clothing, props, etc. - Usually team members absorb the expenses associated with their part in the test

How to Build a Brand

- Research your target audience and your competitors. - Pick your focus and personality. - Choose your business name. - Write your slogan. - Choose the look of your brand (colors and font). - Design your logo. - Apply your branding across your business and evolve it as you grow.

Your First Test

- Start by taking pictures of the clothes you have found in a layout. - Layouts or still-lives are pictures of the items you have collected to shoot in. - Arrange them in a way that is esthetically pleasing and take pictures - Check with rules and zoning about shooting in public. - Usually it is not a big deal The day of the shoot have the wardrobe set out with accessories. - Use simple styles that highlight a talent's versatility. - Pull pieces that are neutral in color and aesthetically classic. - The talent has hair and make-up done

Hair and Makeup Basics

- Stick to a simple, clean look - Often the model will be able to do his or her own hair and makeup/grooming - Keep a few basics on hand like pressed powder, bronzer, mascara, eyebrow pencil, clear lip gloss, hair spray and dry shampoo, a comb, bobby pins and hair elastics, a flat-iron, and light moisturizer

Creative inspiration for fashion stylists comes from:

- Subcultures - Art movements - Music genres - Societal movements and popular styles of past decades - Must-see movies - Fashion icons

GIBSON GIRL LOOK

- The Gibson girl was the creation of American artist Charles Dana Gibson (1867- 1944). - Independent, athletic, and confident, the Gibson girl was also pretty and feminine, illustrating some of the contradictions of modern womanhood at the turn of the twentieth century. - The look included High collars, Curls - The Gibson Girls: The Kardashians of the Early 1900s - Evelyn, Camille, and Irene, the original "Gibson Girls"

Neo-Plasticism (1920s-30s)

- The fashion-art crossover from the bold geometry of Dutch painter Piet Mondrian, - Yves Saint Laurent, Fall Mondrian Collection 1965

Surrealism Influenced by the Thirties Movement

- Thirties movement, led by Salvador Dalí, Man Ray, and Elsa Schiaparelli, that delved into the subconscious—complete with insects, lips, eyeballs, and all that is bizarre and beautiful. - Tom Ford's spring 2003 YSL collection—a tune that more and more designers from Kenzo to Dior have picked up for fall

Summary or Mission

- This section explains the business and identifies the target clients - Explains stylist's areas of specialty, such as print, commercial, or film. - Usually written after the location and after Market Analysis section

How do you take good flat pictures?

- Use a basic background. - Shoot in natural light. - Leave space between each object. - Pick a theme. - Get inspired. - Shoot from a birds eye view. - Use square template. - Focus on one color palette

Marketing tool Websites

- Websites are important marketing tool for fashion stylists - Websites facilitate marketing and it is easy for clients to contact a stylist

Building a Brand

- What should it look like? - How should it make people feel? - Will it resonate with my target audience?

How to Photograph Clothing for eCommerce Store

1. Decide on how you want to display your products - Flat lay photography (the easiest and one of the most cost-effective ways to photograph clothing items) - Use an invisible mannequin - Use a model (models can give products personality and create more of a brand) 2. Prepare your clothing photography equipment - digital camera, lighting equipment, mannequin or model, etc. 3. Prepare your clothing products 4. Set up photography studio 5. Check camera settings 6. Take product photos - Show off the details 7. Edit product photos to increase sales - Edit images to make them all looking consistent for your online store 8. Upload your product photos to sell online

Three main body types for women:

1. Apple 2. Pear 3. Hourglass Various descriptions are used to categorize different body shapes. Example shapes are: - ideal, triangular, inverted triangular, rectangular, hourglass, diamond, tubular and rounded.

Testing for Portfolio Photos

1. Both beginning and experienced stylists participate in test shoots. - For an aspiring stylist, testing is a way to build a portfolio - For professional stylists it is a way to add to a portfolio 2. Testing shoots allows the participant to have total creative control without answering to a client 3. Testing allows the photographer and stylist to experiment with different ideas and themes 4. Testing allows participants (photographer, stylist, model, hair stylist, and makeup artist) to get pictures for their portfolio

How to style a fashion flat lays

1. Choose your topic 2. Gather your props 3. Use awesome backdrops - backdrop sets the scene for your flat lay 4. Start with the triangle 5. Elevate Your Flat lay - may add texture or add a human touch

Popular items of clothing or accessories that are associated with a fashion icon

1. Classic suits and ties (Cary Grant) 2. flapper dresses, cloche hat, banana bikini (Josephine Baker) 3. trousers (Katherine Hepburn) 4. statement jewelry and oversized glasses (Iris Apfel) 5. white halter-top dress (Marilyn Monroe) 6. little black dress with diamonds and sunglasses and black trousers with turtleneck (Audrey Hepburn) 7. pink Chanel suit and pillbox hat and giant sunglasses paired with a Hermes scarf (Jackie Kennedy Onassis) 8. Denim jeans with white T-shirt and leather biker jacket (James Dean) 9. diamond necklaces with caftans and Egyptian-inspired jewelry (Elizabeth Taylor) 10. Boho caftans (Talitha Getty) 11. gauzy scarves and Native American jewelry, low-slung bell bottom pants 12. Hussars military jacket (Jimi Hendrix) 13. power suit and wraparound sunglasses (Grace Jones) 14. tulle skirt, layered crucifixes and rubber bracelets (Madonna)

How do you become a fashion stylist

1. Earn an Associate's Degree or Bachelors Degree in fashion merchandising/design Tips for success - Create a portfolio of work. Many employers require applicants to submit portfolios that display a variety of previous wardrobe or fashion styling work - Complete an internship. An internship as a wardrobe stylist gives prospective stylists a chance to get a behind-the-scenes look at the fashion world. 2. Choose a Desired Career Path 3. Gain Experience and Network: Success Tips: - Join a fashion organization to stay current on industry trends. - Earn certification to demonstrate industry expertise and credibility. - Use marketing to find clients.

Print Styling Two basic types:

1. Editorial Styling - Often shoots for online or print fashion magazines - Tends to be more fashion forward 2. Lifestyle Styling - Include shoots for online or print brochures, catalogues, and advertisement - Involves more everyday looks

Print Styling Two basic types of jobs:

1. Editorial Styling - Often shoots for online or print fashion magazines - Tends to be more fashion forward 2. Lifestyle Styling - include shoots for online or print brochures, catalogues, and advertisement - Involves more everyday looks

The Chain of command

1. Executive Producer - finds screenplay and secures funding 2. Producer - hires lead crew and staff 3. Director - responsible for creative vision of the shoot; oversees everything on set 4. Assistant Director - assists director in everything including hiring and overseeing crew 5. Production Designer - the head of the art department who helps to create the overall look of the film 6. Costume Designer - oversees wardrobe for entire production 7. Costume Supervisor/Wardrobe Supervisor - makes sure that there are enough costumes, helps check for continuity, oversees wardrobe department 8. Key Costumer - assists costume designer, helps ensure wardrobe stays within budget, oversees fittings 9. Costumer/Costume Attendant - maintains costumes and dressing area, dresses talent

Essential Websites for Stylists

1. FASHION COPIOUS - a high end point of view with an artistic twist sprinkled on top 2. FASHIONISTA 3. PINTEREST - https://www.pinterest.com/pin 4. RACKED LA/NY/NATIONAL 5. REFINERY 29 6. STYLE.COM 7. THE CUT 8. WWD

What Beginning Stylists Need to Know

1. Freelance stylists are responsible for finding work, networking, and collecting payments for completed jobs 2. Freelance stylists should know the terms of a job before committing and preparing for it. 3. Essential business documents allow stylists to book jobs, do their jobs, and get paid for them.

Steps in Starting a Freelance Styling Business

1. Plan your Business 2. Form a legal entity - such as a Limited Liability Company (LLC), which prevents from being personally liable if your Styling Business is sued. 3. Register for taxes - register for a variety of state and federal taxes before you can open for business. 4. Open a business bank account - Using dedicated business banking and credit accounts is essential for personal asset protection. 5. Set up business accounting - Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing. 6. Obtain necessary permits and licenses - acquire necessary permits and licenses to prevent hefty fines, or even cause your business to be shut down. 7. Get Business Insurance - highly recommended for all business owners. If you hire employees workers compensation insurance may be a legal requirement in your state 8. Define your brand. - Your brand is what your company stands for, and how your business is perceived by the public, A strong brand will help your business stand out from competitors 9. Establish your Web Presence - A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Elements of a Stylist's Business Plan

1. Summary or mission 2. Owner profile and skill set 3. Location and market analysis 4. Plan for business growth 5. Rates and fees - Day rate - Determining billing rates for prep work and wrap work 6. Office, work space, and overhead - Office space - Storage space 7. Analysis of living expenses and supplemental income - Basic needs, business necessities, taxes 8. Uses of downtime

Testing and Assisting

1. Testing is an essential part of building and maintaining a styling portfolio for very little cost. 2. Test shoots allow an aspiring stylist the chance to be a lead stylist. 3. For an aspiring stylist, testing provides experience with: - Shoot preparation - On-set etiquette - Creating a successful image - Asserting creative control - Different ideas and themes

Fashion Styling Test Shoot

1.Create a brief for your fashion shoot. You may want to describe some of the aspects of your shoot (subject matter, location, mood, aesthetic, styling, hair and makeup) 2.Decide the purpose of the shoot - e.g. for editorial, lifestyle, or advertising 3.Create a mood board. Some visual references to accompany your carefully crafted words 4.Find your team (photographer, model, hair and makeup artists) 5.Schedule your fashion shoot 6. Confirm your location 7.Come prepared with all the equipment you'll need 8.Create a call sheet. Lists all your important shoot information ( team contact, location of shoot, time, etc.)

Societal Movements and Popular Styles of Past Decades 1900-1909 1910-1919 1920-1929

1900-1909 Key elements of society - Edwardian era; industrialization; automobiles; Western settlers; tenement housing Silhouettes - S-shape with stiff corsetry; dress hems at ankle; waistlines at the natural wait or slightly higher Eminent fashion designers and labels - Doucet; Worth Key Elements of fashion - Huge picture hats; kimono sleeves; parasols; delicate embroidery and lace; heavily embellished clothing 1910-1919 Key elements of society - World War I from 1914-1918; Suffragettes; silent films Silhouettes - Cocoon-shaped; narrow hems forced wearer to take small steps; waistlines above natural waist Eminent fashion designers and labels - Callot Soeurs; Fortuny; Lanvin; Paquin: Poiret Key Elements of fashion - Turbans; harem pants; Asian-influenced motifs on fabrics; beaded embellishments; Fortuny's Delphos dress 1920-1929 Key elements of society - Roaring Twenties; Women granted right to vote in 1920; prohibition; flappers; talking films Silhouettes - Straight with tunic-shaped dresses; hemlines up at knees; waistlines drop down to hip Eminent fashion designers and labels - Chanel; Erte; Patou; Vionnet Key Elements of fashion - Little black dress; cloche hat; embellished shoes; costume jewelry; bias-cut clothing; continued Asian influence

Societal Movements and Popular Styles of Past Decades 1930-1939 1940-1949 1950-1959

1930-1939 Key elements of society - Great Depression; mass poverty; transition from agricultural to manufacturing economy Silhouettes - Fitted with economical use of fabrics; hemlines at knee and lower; waistlines up to natural waist; emphasis on the back Eminent fashion designers and labels - Salvatore Ferragamo; Elsa Schiaparelli; Madeleine Vionnet Key Elements of fashion - Backless dresses and ankle-length hemlines for evening; women start wearing trousers more frequently 1940-1949 Key elements of society - World War II from 1939-1945; patriotism; war rationing; women go to work; men overseas Silhouettes - Broad shoulders; narrow waist; shoulder pads; hemlines at knee and lower; waistlines at the natural waist Eminent fashion designers and labels - Madame Gres; Claire McCardell Key Elements of fashion - Sportswear; halter tops; bare midriff; short shorts; turbans; sleek skirt and pantsuits 1950-1959 Key elements of society - Atomic Age; the "New Look"; disenfranchised youth Silhouettes - Nipped-in waist; hemlines at knee and lower; waistlines at natural waist; hourglass Eminent fashion designers and labels - Cristobal Balenciaga; Pierre Balmain; Christian Dior; Jacques Fath Key Elements of fashion -Gloves with hats; matching shoes and bags; grand ball gowns; return to nostalgic corseted waists with full skirts

Societal Movements and Popular Styles of Past Decades 1960-1969 1970-1979 1980-1989

1960-1969 Key elements of society - Youth culture; mod look; counterculture; Vietnam; Space Age Silhouettes - A-line and straight; miniskirts and maxi skirts; waistlines above, at, and below natural waist; hippie dresses Eminent fashion designers and labels - Pierre Cardin; Andre Courreges; Paco Rabanne; Yves Saint Laurent: Mary Quant Key Elements of fashion - 1950's styles continue through first half of sixties; mod Space Age inspiration; hippie movement in late sixties 1970-1979 Key elements of society - Recession; the birth of punk; disco; Studio 54 Silhouettes - Diverse range; hemlines at the knee or lower; waistlines at the natural waist Eminent fashion designers and labels - Halston; Sonia Rykiel; Vivienne Westwood; Diane von Furstenberg Key Elements of fashion - 1960's styles continue through first half of seventies; leisure suits; high-waist pants; women's career wear; glitz of disco 1980-1989 Key elements of society - Glass ceiling; pop and rap music; AIDS Silhouettes - Diverse range; hemlines all lengths from mini to maxi; waistlines at or below the natural waist Eminent fashion designers and labels - Armani; Donna Karan; Calvin Klein; Ralph Lauren; Versace; Moschino Key Elements of fashion - Body-hugging clothing; athletic clothing worn as regular clothing; power suits; bold patterns and colors; Japanese designers

Creative Jewelry Photography Ideas

A Little Armchair - use a small and funny ring sofa organizer Unicorn stand Seasonal jewelry Fancy jewelry -Different kinds of flowers or linen cloths can help highlight wedding jewelry A Set of accessories Modern minimalism Plant shots

Celebrity Stylists

A celebrity stylist is a personal stylist who works with well-known individuals to clothe them for appearances and events; The individuals often are photographed by the media. Incredibly demanding because it brings together all three types of styling: - editorial - entertainment - personal styling Client must be able to move, walk, pose, and sit with ease, and the outfit must look good from all angles Must be able to deal with "diva" behavior Must be able to work with different body types Requires connections in the movie industry and the fashion industry

Plan Your Business

A clear business plan will help you map out the specifics of your business and discover some unknowns. A few important questions to consider include: - What are the initial costs? - Startup costs, etc. - Who is your target market? - How long it will take you to break even? - Growth potential - What will you name your business? - What are the legal considerations?

Understanding Color

A color reference guide like the Pantone color numbering system helps. The client can see the exact color the stylist is describing

A Costume Bible

A costume bible is an invaluable book created by the costume designer for a show, movie, etc. In more professional theatres, the assistant designer makes and updates the bible. It is a compilation of ALL paperwork and information needed to costume that particular show or event

The Creative Brief

A creative brief is used in television commercial production It summarizes pertinent information about the client, the product being advertised, the target market, the purpose and main message of the ad, and the production schedule The wardrobe stylist refers to the brief when making sourcing and styling decisions

Historic Fashion Icons

A fashion icon is someone from the past or present whose personal style is so identifiable and inspirational that it transcends time.

Flatlay Styling

A flatlay is a type of product shot that is popular on social media sites like Instagram. Usually square Taken from a birds'-eye view Used in both editorial and commercial context

Confirmation, Contract or Booking Agreement

A form drafted by a stylist and submits to the client Spells out the terms of the job -i.e. dates, job description, and rate of pay

Websites

A good website makes it easy for a client to contact a stylist Clean, uncluttered designs are best Site should be easy to navigate Users shouldn't have to go through too many steps to view a portfolio Domain name should be professional and simple Use Do-It-Yourself Website Design Sources . - Use Free Online Portfolio Websites to Create Portfolio

Wardrobe Stylist:

A person who supplies and pulls together the clothing and accessories for the actors in a movie or commercial

Designer Showrooms

A place where buyers place orders Staffed by designer's sales representatives Stylists cultivate relationships with people who run these showrooms Stylists may borrow clothing from showrooms for shoots

What is a Portfolio for a Fashion Stylist?

A portfolio is a collection of the stylist's work that conveys to the client that the stylist has the experience, the talent, and the work ethic to accomplish the client's goals.

Storyboard or Mood Board

A story can unify multiple pictures from one shoot Storyboards are tear sheets and inspirations pictures from magazines or the Internet-collaged together onto a board. - The pictures can be used to show hair, makeup, poses, lighting, and fashion ideas

Prepping the Styling Kit

A styling kit is a collection of tools that enables stylists to do their jobs properly and efficiently. Invest in top-quality items basics most stylists include additional must-haves - Toolbox - Tool belt - Rolling rack - Rack dividers - Garment Bags - Hanging mesh bags - Ziploc bags and Hanging mesh bags are great organizers - Tagging gun with refills for attaching price tags after the shoot - Plastic hangers with cotton hanger covers - Iron and ironing surface - Garment steamer - Plastic clothespin - Hem tape for keeping hems in place - Chicken cutlets to fill out the bust - Breast petals - Disposable hair-and-makeup protector hoods - Garment guards - Static-cling removal tools - Clothing shaver - Wet wipes - Scissors clipboard with paper, permanent marker, and pen are handy for clipping threads, labeling, and jotting down notes - Hand sanitizer - Laundry stain-removal tools - Lint remover - First-aid kit

Celebrity Styling

A stylist can work with a celebrity on a regular basis or work with them simply for a special occasion. Stylist considers the brand, current trends, and what the message is.

Editorial styling / Styling for photoshoots

A stylist chooses the clothing, the accessories, and/or the general "look" of the model for the shoot. Finds out what the theme is (spring summer bright colors, animal prints, etc.) and what brands need to be featured. Once the "concept" for the shoot is finalized with the photographer, the stylist must then pull the clothing for the shoot. Stylists may contact PR agencies or brand showrooms when searching for clothing or accessories for a shoot.

Portfolio Basics: Digital

A stylist must have a digital portfolio. There are a variety of ways to host an online portfolio: - Professional website - Portfolio-hosting website - Portfolio app - Social media and blogs

On the Job test shoot

A test shoot can be a very long day: 1. Organization and prep work are crucial 2. Complete breaks are rare 3. Different people will have downtown at different times - work on cheat sheets or organized merchandise during slow times Before leaving a set, a stylist should: 1. Update the cheat sheet 2. Pack everything up, including all bits of packaging 3. Be able to account for everything he or she brought on set

Classical Jewelry photograph Props

A variety of props are used to style different kind of jewelries The stands are very useful - help adjust the length of a necklace's chain and give it the V shape you want Props you would see in a department store jewelry counter

Wardrobe Stylist for Film and Television Differences between a wardrobe stylist, a wardrobe assistant, and a costumer designer

A wardrobe stylist - may work in areas such as television series, miniseries, made-for-tv movies, shopping channels, news channels, game shows, and commercials Wardrobe Assistant - A person that helps the wardrobe stylist They usually help to gather and fit clothing to actors/performers Costumer Designer - A costumer designer plans and designs the wardrobe for the entire cast. - Designs can be in the form of sketches or patterns that are then shown to the director. - May design costumes from scratch or alter existing costumes if necessary

Agency Representation vs. Freelance

Advantages: - The agency handles scheduling, hiring, billing, and collecting - The agency's fee doesn't come out of the stylist's earnings - Frees stylist to think only about creativity Disadvantages: - Most agencies don't accept beginners - Stylists could be earning the money that goes to the agency

Fashion Stylists Tasks

Advise clients on the selection of clothing and accessories to flatter their figure type, suit their skin coloring and the image they wish to portray. Advise clients on skin care, beauty and health rules Write articles on the latest fashion trends Provide fashion direction to buyers, merchandisers and/or product developers/designers Organize and compare fashion parades and events Advise and direct the photography of items and clothing selected for promotion Select items to appear in fashion magazines/media Select clothing for TV personalities, celebrities or the wardrobe for film or tv characters Source fashion items and props for photographic shoots or film/tv personalities, or product placement in fashion magazines/media. Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photoshoots Speak at events about image and fashion trends Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photoshoots Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdresses, beauty therapists, personal trainers and the media

Corporate Styling involves:

Advising companies on their corporate uniforms Providing talks/seminars to staff on personal appearance In house magazine publications and more.

The Production phase

Also called principal photography - all the scenes are filmed with dialogue only -No sound effect are added yet -Shoots not shot in chronological order Wrap is the end of the principal photography

Fashion stylists must have what ?

An eye for color. Sometimes this means putting together unexpected combinations. Example: - Here pink purple, green, and turquoise work together to create an attention-getting image.

Understanding Body Types

Apple - carries weight across torso (at the stomach, chest, back, and sides). Shoulders are often wider than hips. Pear - carries weight in thighs, hips, legs. Shoulders are often narrower than the hip. Hourglass - has defined waist with full chest and legs. Body shape holds weight uniformly everywhere. The goal styling is to: - Balance proportion, to enhance what is most attractive, - Minimize problem areas

Industry Tools

Apple Box - a wooden box that can be used to store production items, such as a step stool, or to support things on set that need stability Bounce Board - a large white piece of board that can be held up to reflect light for the camera Gobo (a.ka. cookie) - an object placed in front of a light source to control the direction of shape of the light Dolly Shot - a shot taken from a camera mounted on a platform that moves down rails while shooting for smooth movement Flag - a black cloth that is held up to darken part of a composition Handheld - a smaller camera used in place of a larger one in some shots Stinger - an extension cord Walkie Talkies - a pair or set of frequency-tuned communication devices used to facilitate quick communication and save time walking to find another crew or cast member

Art Movements Influence on Style

Arts movements have influenced a range of striking designs for women's garments, accessories and jewelry Natural motifs and a new style of jewelry - Dress, Liberty & Co. Ltd., about 1895, England - Pendant, Georgie Cave Gaskin, about 1920, England

Personality Traits That a Stylist Needs to Succeed

Ask yourself these questions: - Do you enjoy teamwork? - Do you have an eye for detail? - Are you self-motivated and self-reliant? - Do you have good verbal, written, and visual communication skills? - Do you have a memorable personal style? - Do you have strong people skills? - Are you adaptable?

Buying vs. Renting the Wardrobe

At least a portion of the wardrobe is purchased Wardrobe can be rented from a studio services department of a local retailer Borrowed items may not be altered Uniforms or period clothing are usually rented from companies (Cop Pop Shop in LA or Warner Bros.) and costume department.

Creating a Personal Brand as a Stylist

BE TRUE TO YOURSELF - authentic COMMUNICATE YOUR BRAND WITH CONSISTENCY - to maintain your image and get talent recognized BACK IT UP - Your styling abilities should measure up to the expectations you've set for them. DIG DEEP - Ask yourself what sets you apart from the other aspiring stylists and what valuable expertise you bring to the styling industry GET SPECIFIC - Strive to please a niche audience. The goal is to stand out ENGAGEMENT IS KEY - Engage with your social media followers KNOW WHEN TO SAY NO - Not getting involved with a project or opportunity that doesn't comply with your brand and the image you're trying to maintain. PATIENCE IS MOST DEFINITELY A VIRTUE - An effective branding technique will come with time, hard work and dedication

Styling for Apple Body Type

Benefits from elongation in top or torso Silky, loose-fitting knits and fluid woven fabrics are good for tops Tunics, sleeveless tops, and drop-waist tops are great silhouettes for this shape Can wear pants in a variety of styles

Wardrobing Apps

Best for personal stylists to showcase their style and skills

Subcultures that influence(or have influenced) style include:

Bikers Greasers Goths Hippies Nerds Jocks Rap and hip-hop Skate rats Surfers Preppy Alternative Drag queens Mods New romantics Beatniks S&M and bondage

Jewelry Photography Props for Rings and Bracelets

Black and white acrylic table kit. - You can purchase this acrylic table kit on Amazon Hand holder. - It is usually made of plastic. Acrylic or wooden ring holder set Use a white sheet of paper or cardboard to photograph jewelry

Wardrobe Essentials for Men

Black suit and gray or beige suit Medium- or dark-wash jeans Basic black and white T-shirt White button-down shirt Variety of ties Collared polo-style shirt Sweaters Basic black or tan heavy lined coat Tan trench coat or windbreaker Neutral shoes Neutral bag Good white cotton undershirts and undershorts

Wardrobe Essentials for Women Basic building blocks that can be added to over time

Black trousers Medium- or dark-wash jeans Basic black and white T-shirt Black knee-length skirt Cardigan sweater Basic black or tan wool coat Trench coat Camisole - a layering piece Neutral shoes Neutral bags Good shapewear and undergarments

Items for Shaping Necklaces

Bowls for taking flat pictures to take good shapes 3D Bust for Necklaces

Why do test shoots?

Build a portfolio - will give you the experience that a paying client might be looking for Staying creative - have complete creative say over everything from wardrobe, location, concept, etc. Experimenting - experimentation fosters progression. Helps know your level as a stylist in the fashion industry Building relationships

Downtime: What to Do Between Jobs

Build personal relationships with retail managers and salespeople Visit preferred vendors often enough to know what is in stock, know when new shipments are arriving, and maintain relationships with staff Keep informed about the fashion world

How to Prepare for a Test Shoot

Careful preparation and organization are crucial to successful test shoots. Here are the steps to follow: - Assemble the team - Plan the theme - Organize the budget - Hold a preliminary meeting - Create and share a story board

Historic Fashion Icons (cont.)

Cary Grant (left photo in PowerPoint) Josephine Baker (right photo in PowerPoint) Grace Kelly (right photo in PowerPoint) James Dean Elizabeth Taylor Talitha Getty Jimi Hendrix Grace Jones Madonna The Rat Pack

Style categories

Classic - is the most timeless Modern Classic: - Timeless style for men and women Romantic Vintage: - delicate fabrics, embroidery, lace for women Creative Edgy: - interesting silhouettes, imaginative prints, nontraditional color combinations for men and women Rock 'n' Roll: - black, mix of hard and soft fabrics, studs, silver, skulls for men and women Bohemian: - fluid fabrics, feminine silhouettes, 60s-70s influences, for women Glamazon: - figure-hugging dresses and feminine silhouettes for women Minimalist Modern: - simple, neutral color palette and quality fabrications for men and women Urban Sport: - roomy cuts, athletic vibe for men and women

Jewelry Photography Tips

Cleaning the piece - use a Sonic machine to edit out the smudges or fingerprints Camera Settings - Try taking pictures with f/8, f/11 or f/16 to get sharp results. Use natural lighting - Place the product near the window. Diffuse the light using either a special diffusion fabric or a piece of white cloth Jewelry Photography Lighting: - After you dry your jewelry, find a flat surface with a simple desk lamp - Make sure that all the lights you are using match. - Choose one brand of the led and stick to it! - Take time to get the exposure right. Taking Pictures with iPhone: - decide on the platform you are going to upload them to. - Use square photo formats for Facebook and Instagram - a landscape format for Twitter.

The client

Clients may include the following: - Magazines (national and local titles) - Fashion designers - Internet retailers

What Does A Stylist Do?

Collaborates with the clients, photographer, art director, makeup artist to come up with the visual concept of the project

Off-Figure Fashion Styling for E- Commerce and Digital Applications

Creating characters and set solutions using merchandise and props, for fashion photography, publication layouts, and media assignments. Producing solutions for print media, fashion shows, and entertainment events Use digital resources to market fashion products, including the specifics of creating 3D retail photos. Position fashion products in visually stimulating ways without the use of models. Emphasis on fashion and accessories. Understanding of how color, silhouette, and accessories dictate a style in the photo shoot narrative. Creating 3D retail photos From what you need in your kit to how to pin, do laydowns, and dress mannequins and ghosts Applicable to images developed for websites such as EBay, Pinterest, social media, and e-portfolios. How to fold garments and incorporate accessories and props. More ideas - Styling gifs. https://giphy.com/explore/fashion-styling - https://giphy.com/explore/style

What Fashion Styling Entails

Creating looks (outfits) for the model - deciding what a model or person wears Identifying important themes in each season's fashion collections Bringing looks to the set Dressing the model and monitoring the appearance of the items during shooting Returning all items in their original condition after the shoot is finished

Rates and fees

DAY RATE - the rate for a standard day's worth of professional service Determining billing rates for prep work and wrap work HOLDS - A hold is when a client books a stylist for a job. It is not set in stone unless it is confirmed (i.e. the client has agreed to hire and pay the stylist). Consider the time it might take between billing and actually getting paid Also consider the following - How will you pay for bills for the initial months before the business becomes profitable? - What bills need to be paid to keep the business afloat? - How long do you anticipate until the business becomes profitable? - Do you have enough money set aside

How To Build The Perfect Fashion Portfolio!

Decide what type of stylist you want to be: - editorial, commercial stylist, TV Diversity in your portfolio Pulling clothing for portfolio - may use your clothes for building portfolio Practice styling based on a trend Discover effective ways to display your portfolio Be yourself - authentic based on your personal goals

Design Terms In addition to technical terminology, stylists need to know design terminology.

Design terminology: - Line - Form - Shape - Space - Texture - Pattern - Color - Balance - Emphasis - Rhythm - Proportion - Unity When it is helpful: - When speaking about specific fashion designers - When describing designers in the past and present - When looking at editorial layouts in the magazine - When a stylist wants to differentiate between signature styles of different designers

The fashion time line Approximately 3 to 6 months prior to the show

Designers sketch more designs than the public will see. Sketches are done either on paper or digitally using drawing or drafting software such as Adobe Illustrator or CAD, and then many of the sketches are discarded before they get a chance to be made into samples. Samples from approved sketches are made from inexpensive muslin fabric. Drape and fit are adjusted on these muslin samples. At this point, either the idea is scrapped or the design is made with the more expensive sample yardage that has been purchased.

How to Market & Promote Yourself as a Stylist

Determine Your Specialty - Target your desired clientele. Consider your specialty and how you will feature it. Market Yourself - Make sure that your social media contents are interactive and fun. Distinguish Yourself - Be the go-to stylist. Give discounts to existing clients for referrals. Coordinate with fellow stylists to generate marketing and promotion strategies

Historic Fashion Icons They inspire fashion designers and stylist today. They are listed below by year of birth.

Diana Vreeland (1903-1989) Cary Grant (1904-1986) Josephine Baker (1906-1975) Katherine Hepburn (1907-2003) Iris Apfel (1921-) Marilyn Monroe (1926-1962) Audrey Hepburn (1929-1993) Jacqueline Kennedy Onassis (1929-1994) Grace Kelly (1929-1982) James Dean (1931-19550 Elizabeth Taylor (1932-2011) Talitha Getty (1940-1971) Jimi Hendrix (1942-1970) Grace Jones (1948-) Madonna(1958-) The Rat Pack (of 1960s)

Digital Styling

Digital styling for media involve - Professionally styling for an online retailer - Styling for websites - Creating looks on and off a virtual model or - Creating original photos, videos and live feeds for social media sites (Instagram, snapchat, etc.) Retailers have apps that make accessing their stores easier. Viewers can zoom in on design details, view front and back of the garment, click and drag pieces together for desired outfit look. Photograph the item from all angles Firms hire photo stylists with an associate's or bachelor's degree in fashion-related field or some styling experience.

Uses of Downtime

Downtime should be spent productively - Look up potential new contacts and networking opportunities - Conduct industry research - Make a list of local retailers with whom you want to make contacts and build relationships - Throw items (gifts or promotional items) for sale on websites such as eBay or Tradesy

Jewelry Photography Props for Earrings

Earrings with stud backs Light box

What is a Fashion Editorial Shoot?

Editorial images -are usually meant to accompany text and can cover a wide range of subjects. Editorials - are used to illustrate a story, article, text or an idea within the context of a magazine or to embellish a certain theme visually. - It can be in any type: fashion, portrait, sports, landscape, etc.

What is Editorial Fashion Photography?

Editorial photography - refers to the pictures in a magazine that aren't ads. -The photographs that go along with the articles - even the cover of the magazine. Some photographers shoot only editorial type work, others shoot both editorial and commercial.

Image Consultant:

Educates individuals of what looks good on them, why, and how to project a desired image

Career for Image consultant

Employer - self-employed freelance Job overview - shops for the client's wardrobe needs and also helps refine other aspects of image Clothing sources - local retailers/ecommerce Type of clothing styled - all types depending on clients' needs; can be mid-priced or high-end How to break into the industry - high-end retail sales or assisting in the personal shopping service department at a high-end retailer; may also be helpful to gain certification How to Build client roster - Stay at same retail sales job for a long time, promote services through social media, cultivate relationships with local salons

career for personal stylist/shopper

Employer - self-employed freelance, but also can be part of a high-end retailer's personal shopping services Job overview - styles and organizes client's wardrobe and helps edit or throw away unsuitable items. May shop for the client and present findings for client's selection. helps client prepare for special formal events or helps busy clients compile work wardrobes Clothing sources - local retailers/ecommerce or the retailer that employs the shopper Type of clothing styled - all types depending on clients' needs; can be mid-priced or high-end How to break into the industry - high-end retail sales or assisting in the personal shopping service department at a high-end retailer How to Build client roster - stay at same retail sales job for a long time, promote services through social media, cultivate relationships with local salons

career for a Celebrity Stylist

Employer - self-employed freelance; almost exclusively lives and works in Los Angeles or New York City Job overview - usually works with high-profile clients to find clothing for special events. can style client for occasions as needed. can sometimes be a major influence in a celebrity's public persona Clothing sources - local and global retailers, ecommerce, designer showrooms, PR firms, designer ateliers Type of clothing styled - usually high-end, designer, couture, or exclusive designer vintage How to break into the industry - intern at fashion PR firm or fashion magazine, assist editorial stylists and simultaneously build portfolio How to Build client roster - network and assist established stylists to build relationships with designers, showrooms, and celebrities

The Anatomy of Apparel A stylist must be fluent in technical terminology, including:

Fabric: - Natural vs. synthetic fibers - Knit fabrics vs. woven fabrics - The Hand of a Fabric - Specific weaves - Specific knit stitches Garments: - Tops and Bottoms - Undergarments Accessories: - Bags, shoes, hats, eyewear - Jewelry, watches

Fashion (Editorial) Model

Fashion models, or what the industry refers to as "editorial models," are the high-fashion models that you see in magazines such as Vogue, Harper's Bazaar, and Elle. They usually work for top fashion labels such as Armani, Prada, Marc Jacobs, Gucci, Valentino, etc.

What's the difference between fashion and editorial?

Fashion photography is a type of editorial photography that can tell a story without text. For example, fashion editorials in magazines can be multi-page spreads that depict a theme without words. In these images, photography is less about selling products and more about representing a mood.

Keeping Track of the Clothing

Fashion stylists should always bring more clothing than necessary so that there are alternative options if something doesn't work. The stylist must take record and care for every piece of clothing he or she pulls, and after the shoot, everything must be re-tagged and returned to its original packaging, box, or bag. This should be done before leaving the set.

The fashion time line Up to 1 month (or 1 hour) Prior to the show

Final samples are made for the upcoming show by in-house pattern-makers and sewers. Production managers begin to coordinate production costs and manufacture dates with factories beforehand, but production will not begin until after the show. Production is not begun after it is known how the customer will react!

A personal stylist must understand fit.

Find clothes that fit the client International sizing - especially if the stylist works with high-end designer clothes and shoes from international labels. Vanity Sizing (differences within a single size) - there are differences between the same-sized clothing made by different designers.

Styling for Pear Body Type

Fit in a variety of tops Can easily wear bulky knit sweaters or crisp woven fabric tops Wide-leg and boot-cut pants balance the hip and thigh area Avoid tight pants, leggings and shiny jeans. Also avoid pockets and pocket flaps in bottoms

Food Styling

Food stylists make food look appetizing in photos. Often, food is not actually edible Food stylists have many tricks and keep a specialized kit - Has a science to it and uses visual composition - Typically use mock-ups before a shoot to test lighting and composition When preparing props and backgrounds for food shoots, study the client's brief in detail to have an idea of the scene and mood that needs to be achieved Are you looking for a vintage, modern, rustic, combinations or just plain simple design with minimal props? Find the best scenarios to enhance a dish and work towards achieving an unique scene Having your own approach and incorporating new ideas is a perfect way to achieve excellent results

The Postproduction phase

Footage is edited into its final form Music and sound effects are added Reshoots may be necessary Wardrobe stylists use digital cameras, mobile phones, or other devices to document looks for continuity. Photographs are saved after principal photography ends for future reference

Creating a Costume Bible

Get a giant binder and many clear plastic page holders, along with a pack or two of dividers. The dividers with folders are the best. Label each section: a cast list, and a scene breakdown from the script Make your costume plot in either in Microsoft Excell or in Spreadsheet. It's a chart of the costume changes in the show. Enter every actor's name. Add the character's name for each actor and a brief description such as age, rank, job, clothing size, etc. For each scene add a brief description of each such as location, time of day, any important action that goes on, etc. Put an X in the appropriate boxes, marking what scenes each actor is in. Anything that you need to know when selecting costumes. Create a budget breakdown by approximating how much money you anticipate spending on each costume. Take pictures of the actors in their costumes in the fittings. That way you remember every detail of the costume.

Tips when photographing clothing

Great photos are the best way to show off clothes for sale to potential customers - Use props and tools to help when you photograph clothing - Steam or iron the clothing item to remove any wrinkles - To fill out the bust of a garment, put a padded bra on the mannequin - Use pins and pegs to clip garments into place if the item is too big for the mannequin or model - Use a fan to give your product movement - Use transparent tape to keep any tags or labels out of the way

A personal stylist must understand fabric properties such as:

Hand - soft, rough or smooth Luster - the amount of shine in a fabric Drape - how the fabric lies when held vertically. Wrinkle resistance - fabric does not wrinkle easily

Personal Stylist:

Helps individuals shop, organizes their closet and define/refine the client's image

Hold a Preliminary Meeting

Hold a preliminary meeting to discuss and agree upon the theme, details and deadlines - The meeting may be via Facetime or Skype Also discuss marketing and social media goals - might want to take a few "action shots" Create a brief - a summary of the story behind the shoot to communicate ideas to your team A brief should have the client's name, visual references such as a mood board, ideas for model casting, hair and makeup inspiration, location ideas and the storyline concept.

Line Direction

Horizontal lines tend to widen the areas where they are worn Vertical lines tend to elongate the areas where they are worn Diagonal lines direct the eye to the point and away from other areas Curved lines tend to soften a look and add width

Creating a Fashion Story

Idea - have an idea of what you want to create Start with your inspiration. Take your common ideas and shape them into sentences - Subject - Lighting - Mood theme, and aesthetic - Hair, makeup and styling The team - good team of collaborators (stylist, photographer, a model, and hair and makeup artist) - In fashion editorials a stylist creates the best outfits to match the story behind the photo shoot. Stylists are well connected with designers and stores. The location - choose between two general settings: the studio or on-location The shoot - on the day of the shoot, the idea, team and location to create images with a story

Art Movement Relationship to style

Impressionism (last half of 1800s) - Monet, Renoir, and Degas have been a continuing influence of the House of Dior Cubism (early 1900s) - Oscar de la Renta's Resort 2012 collection, inspired by Picasso's Cubist Art Deco (1920s-30s) - Gucci's Spring 2012 collection marked the ninetieth anniversary of the house Surrealism (1920s-30s) - Elsa Schiapareli's collection with Salvador Dali on the "Loster Dress" Neo-Plasticism (1920s-30s) - Yves Saint Laurent's "Mandrian" dress in 1965, inspired by paintings by Piet Mandrian and Lisa Perry's Spring 2016 line also included Mandrian references Abstract Expression (1940s) - Yves Saint Laurent's 2007 paint-splatter dress was inspired by Pollock's paintings from 19940s and 1950s Pop Art (1960s) - Lisa Perry's entire line incorporates pop art references Computer-Generated Art (present) - Alexander McQueen's Spring 2010 collection; British designer Mary Katrantzou's photo-realistic computer-generated prints Graffiti & Cartoons (1980s -present) - Jeremy Scott incorporated Sponge Bob Square Pants and the Power Puff Girls

Styling for Hourglass Body Type

Looks outstanding in tight-fitting, bias-cut, and draped knit tops and dresses. Easy to balance top and bottom

Ironing/Steaming Clothing

Ironing and/or steaming should be done before transporting clothing to the runway, shoot, or show Clothes should be touched up on set after they are unpacked

The Day of the Shoot

It's important for a stylist to have a basic working knowledge of photography, hair, and makeup styling and modeling poses to save a test shoot in case a team member does not show up.

Music Genres Influence on Styling

Jazzy - In 1920s and 1930s: beaded glitzy dresses, cloche hats and turbans, fur stoles, zoot suits Country - Popular in 1940s and 1950s: cowboy hats, jeans, Western-style shirts Rock 'n' Roll - In 1950s - 1980s : leather jackets, jeans, long hair Folk - 1960s : tie-dye, bell-bottoms, smock dresses, army surplus clothing Punk - In 1970s: fitted leather pants, spikes, cuffs, ripped jeans and shirts Disco - Late 1970s: polyester suits, , butterfly collars, fluid knit dresses with a lot of movement in the skirt for dancing Pop - Started in 1980s: seen in Lady Gaga, Rihanna, and Katy Perry; outrageous, sometimes couture looks New Wave - Popular in the 1970s and 1980s: dramatic eye makeup, bold hair colors, a more muted and sometimes more romantic version of punky style Heavy Metal - In late 1980s: tight pants, ripped tees, leather boots, big hair

Jewelry Styling

Jewelry styling is difficult because pieces are often small and reflective, requiring very precise lighting. Stylist must minimize dirt, smudges Prop wax is often used to keep pieces in place during close-ups Stylists often wear gloves Identify your customer/audience - What are they looking for in a jewelry purchase? - What style of presentation is most likely to prompt this sentimental response? Creative use of backgrounds and props can really bring a jewelry shoot to life - Creative jewelry photography props can raise the sales and product's brand on the market - Many sellers use people's silhouette to show the potential buyers how the jewelry will look on them

How do historical fashion icons inspire Styling?

KENNEDY ERA The "Jackie look" included: - Clean suits - A-line dresses - Famous pillbox hats - Triple strand pearl necklace - Over-sized buttons.

Societal Movements and Popular Styles of Past Decades

Key elements of society and styles of the following decades: 1900-1929 1930-1959 1960-1989 1990-Present (See handout)

Preliminary Meetings

Key players meet - includes stylist, photographer, art director, client, etc. Establish date, time and location of the shoot Get basic information about the talent - Coloring , measurements, and clothing and shoe sizes Determine the stylist budget before the shoot. May buy or rent clothing and other items for the shoot Find out the client's social media policy. May ask for the client's hashtags for sharing

The Fashion Week Calendar Spring/Summer Paris Couture Shows

Late January There is a short production time for couture clothing because each piece is individually ordered and custom made for a particular customer It is not mass-produced in factories, which requires more schedule coordination and lead time

Men's Style Icons

Levi Dylan - has carved his own respectable modelling career, and with it, a stellar wardrobe. Dylan's strength is dressing to his own tune. Cole Sprouse's - style takes cues from Americana, with staples like loose, mid-wash denim and Western-style placket shirts linking up effortlessly with his own updated take on mid-century pieces like pleated trousers and blouson jackets. https://www.fashionbeans.com/article/next-generation-mens-style-icons/

Pulling Clothing for a lifestyle shoot

Lifestyle photos are mostly used to promote or advertise a non-fashion brand - (e.g. a picture on cereal box) Lifestyle photos are designed to reflect real life A stylists usually buys the necessary merchandise and get a refund upon return of the merchandise

Phases of Production

Like print styling work, the wardrobe stylist is active in Planning (prep), set, and wrap work In film and television these three phases are called 1. Preproduction 2. production 3. postproduction All of these phases are carefully planned and scheduled Wardrobe stylists must be prepared for any number of crises by the time shooting begins

Wardrobe Styling for Film and Television What do wardrobe stylist do

Like print styling, the wardrobe stylist often needs to be observant of shooting Adjustments often need to be made to the fit of the wardrobe, and the stylist must be ready to step in at any given moment Wardrobe malfunctions can slow the production and can be frustrating for the cast and crew

Other Popular Styles of Past Decades

MINI SKIRTS, - The miniskirt is described as one of the defining fashions of the 1960s. - A miniskirt is a skirt with a hemline well above the knees, generally halfway up the thighs

Celebrity Style Icons for Women

Madison Pettis - Feminine and sweet. Madison's style reflects her young age and fearless confidence. She transforms average items into glamorous and girly looks. Rihanna - as a beauty entrepreneur, Rihanna makes sure her makeup and hair go along with every style Selena Gomez - has the ability to transform from casual to alluring, sporting many different combinations of styles. Blake Lively - a timeless beauty, known for many roles on the silver screen. She mixes classic femininity with boldness, and this is reflected in her style Kylie Jenner - the youngest of the Kardashian empire. Jenner's style is characterized by flawless makeup and hair (she has her own beauty line, after all), and an equal preference for the highest heels and the coolest sneakers. Ariana Grande - her style works with her slight size to accentuate her petite frame. Oversized sweatshirt dresses cover her knees, while high boots nearly touch the hem. Ariana loves to rock body-conscious styles with crop tops and open shirts Zendaya - is known for her daring and dauntless looks, her sense of poise reflected in her wardrobe. Camila Cabello - is both young and on-the-edge. She loves to experiment with shapes, colors, and patterns, and pulls everything off with ease Lily Collins - A British model and actress, Lily exudes chic elegance with every look she serves

The fashion time line At the Show

Magazine editors and retail buyers attend In the weeks after Fashion Week buyers place orders and editors scope out designers and clothing for future issues Clothing goes into production. Design changes may be made to clothing to make it more marketable to consumers. Revised samples are made before clothing goes into full-scale production. Production problems such as quality control are addressed during this period. Magazines photograph samples about three months before clothing arrives in stores. By the time the magazine hits newsstands, clothing is ready to be purchased in stores or online.

Major Studios vs. Independent Studios

Major studios: - Often located in Los Angeles or New York City - Many productions also take place in Chicago and Las Vegas. - Other production spots include Orlando, Austin, and Miami - Can have big budgets and most star power Independent studios: - Are often more likely to hire emerging talent - Opportunities for more input in the creative process - Possible to earn little or no pay

Fashion Bloggers

Making the most of photography to help sell your blog - Use a neutral background - Natural lighting - Complete the Look - tag every brand that is shown within the look - Create a balance - Making space -the arrangement does not look cluttered - Pack and snap - Humanity sells - Improving the visual appeal

Instagram:

Master basic photography techniques Keep posts on-message and on-brand Tag strategically - tag everyone pictured with brands featured. Use hashtags that popular stylists use. Be realistic about followers - The goal is to network among fashion industry such as retailers, editors, stylists and designers. Network, connect, converse - Connect and network with brands, designers and other creative professionals

Can you name fashion icons today?

Men: - Tinie Tempah, Roger Federer, David Beckham, Ryan Gosling Women: - Meghan Markle, Gigi Hadid, Kendall Jenner, Madison Pettis, Camila Cabello

Tools of the Trade: Marketing

Most important marketing tools for stylists: - Portfolios - Website - Business cards and comp cards - Social media profiles

Off-Figure Styling

Off-figure styling involves showing clothing, shoes and accessories in artful arrangements. Items can be folded, draped, stacked or tacked to a board Can take effort to make clothing look attractive

Office, Work Space, and Overhead

Office space 1. Rent for office space should come from pay received from services. Rent also include internet access, access to copy machine, and small kitchen. 2. Home office is tax deductible. Storage space(studio) - for clothing, accessories, and props Office supplies - hardware and software

regular shoot photo A Girl in black dress with red bow

On photos of the first type(A) you see a regular shooting, where no fashion stylist job is necessary, because assembling such outfits is a task bearable by anyone with some taste and skill for combining clothing items.

Fashion shoot photo B Girl in gray pants, white shirt, and grey cover up

On photos of the second type (B) you can see an example of a photo shoot, which is impossible to do without a fashion stylist job.

On-Figure Styling

On-Figure styling involves fitting clothing onto a mannequin. Mannequin styles include dress forms, traditional, and ghost

After the Shoot

Once a test shoot is over, the stylist must: - Return merchandise - Be patient as the photographer prepares the photos - It's OK to send a short, polite reminder if the wait time seems too long or is significantly past the deadline established in the preliminary meeting.

Digital Styling for e-commerce

Online retailers communicate current trends to consumers Virtual fitting rooms allow users to try clothing on models or on uploaded photos of themselves (e.g. Hugo Boss Virtual Fitting Room). Hugo Boss in a partnership with Kim Pesch, created a virtual dressing room, where visitors can play to dress the blogger in a trend-like game. The virtual fitting rooms, supplied by Fits.me, are expected to launch with the retailers' spring/ summer collections.

How to create an online portfolio

Only include your best work. Use a critical eye when deciding what to include in your portfolio. Show your versatility. Mix up your presentation so the full range of your capabilities is on display. Look at the big picture. The work presented fits into the brand identity Use high-resolution images. Solicit opinions.

The Preproduction phase

Organization and planning phase - Create a shooting schedule - Cast and crew are hired - Sets are created - Shoot locations are scouted - Establish budgets and accounting protocols - Set up production offices The wardrobe supervisor and assistants are hired and costumes are planned, sourced, and purchased.

Guidelines for an Effective Flatlay

Pay attention to the theme and intended media - e.g. a magazine's Instagram feed, or a designer's Instagram feed Five guidelines for an effective flatlay: - Keep background basic - Follow specific color palette - Limit number of items - Vary texture and height - Use apps to sharpen, edit, and filter

Fashion Stylists Services

Personal Styling Editorial Styling Wardrobe Styling Commercial Styling Corporate Styling Catalogue Styling Show Styling Photographic Styling Merchandise Styling

Image Consulting Unique Challenges:

Personal style of client takes on more importance - consider individual needs, preferences, personalities, and body type. Budget issues matter because clothes are purchased not pulled Choices often must conform to norms of client's profession Goal: - To make client look and feel fantastic

Concierge Service

Personal stylists who offer highly personalized, on-demand services must have: Availability - assist clients at short notice and odd hours Retail/showroom/designer connections - helpful in finding clothing and accessories quickly Versatility - provide options, adapt to change, and have diverse skill sets. Clients should have alternatives Organization/anticipation - keep track of client preferences & past wardrobe purchases. Maintain good client relationship Knowing a good seamstress or tailor - a tailor who can get things done at a short notice

Styling for Petite Women

Petite (5ft 4inc tall or shorter): - Make them look taller. - Pay attention to proportion and avoid fabrics with large prints. Petite Stretch Denim Slim Jeans

How to Spot Trends General places a fashion stylist should look to stay up-to-date on current trends and themes

Picking out trends involves looking at runways, retail, and street fashions Trend reports and runway reviews are easily found online Observation, note-taking, and sketching can help consolidate themes, silhouettes, and colors Knowing how to wear trends is equally as important as spotting them

Styling for Plus Size Women

Plus Size (wears above size 12 or 14): Make the woman look tall and proportionate. Use more fitting clothing. Avoid loose, baggy garments

The Main Specialties of Fashion Styling

Print - Editorial (fashion magazine) - lifestyle (advertisements, catalogs, and stock photography) Entertainment industry - films, music videos, TV, and theater characters Image management - personal shopping, image consulting, and celebrity styling Other areas -runway styling, food styling, prop styling, and set styling

Three areas of fashion styling are:

Print (2D in print or online) The entertainment industry Image management

How Much Do Print Stylists Make?

Print stylists usually charge a day rate - Editorial styling jobs often pay day rates ranging from $500 to $1,000 per day - Lifestyle styling jobs for catalogs and commercials can start at $1,000 per day and usually pay more

Hair and Makeup Styling

Prom hair styling Wedding hair styling Facial makeups Glamour Portrait Photo Shoot: - Model, Hair, Makeup, Styling, Lighting, Posing Makeup Services - Airbrush Makeup - Contour Makeup - Eye Makeup - Natural Makeup - On-Site Makeup - Wedding Party Makeup

Prop/Set Styling

Prop and set styling are activities carried out to prepare objects and backgrounds prior to a photo or film shoot. Prop styling entails styling small objects like housewares and large objects like furniture or décor elements on a set. - Editorial prop/set styling example can be readying a home for a feature in a shelter magazine - Commercial prop/set styling example could be turning a set into a living room for a commercial - Prop/set styling involves sourcing material and keeping a specialized kit - Most prop/set stylists are freelancers

Other types of Styling

Prop/Set Styling Food Styling Visual Merchandising Hair and Makeup Styling Jewelry Styling

Networking

Reach out to other stylists - Reach out to stylists you admire so you can meet or perhaps even work with them. Work for an online personal stylist company

Pulling Clothing for an editorial shoot

Retailers may lend their clothing to receive editorial credit in a magazine A pull letter or letter of responsibility confirms that the stylist has been hired for a specific job and will assume responsibility for the borrowed items

Portfolio Basics: Hard copy

Rule 1: - Maintain Two Identical Hard copy Portfolios Rule 2: - Restrict Paper Size on Printed Photographs Rule 3: - Use Good-Quality Color Images Rule 4: - Mount Photographs Securely Rule 5: - Choose One Orientation and Stick with It Rule 6: - Store a Portfolio with Care Rule 7: - Give the Portfolio a Unified Look

Different types of styling work

Runway Off-figure On-figure Prop/Set Food Jewelry

Main task of runway styling

Runway styling entails styling a designer's collection before a show

Runway Styling

Runway styling involves styling a designer's collection before a show during the Fashion Week The stylist and designer collaborate to create a cohesive runway collection Freelance runway stylists may work for small-scale runway shows Runway stylist(fashion coordinator) can work for department stores that organize shows Runway stylist might be inspired by street fashion Dressers keep clothing organized, unfastened, and ready for quick changes The average show last 10-20 minutes Many shows are live-streamed around the world and posted on websites

Salaried Fashion Stylists

Salaried stylists often work for magazines, catalogs, or retailers as full-time staffers. Pros: - Steady paycheck - Benefits - Job longevity Cons - Stylist does not get to choose jobs - Stylist may not get to work with a variety of people - There is often less variety of work

The Fashion Week Calendar Spring/Summer ready-to-wear shows

September/October There are 4 main fashion week cities across the globe. these cities show in the same order each season every year. The order is: - New York - London - Milan - Lastly Paris Each city's Market Week follows the week after its fashion week. Market week is when retail buyers place their orders for the upcoming season.

Test Shoots examples

Shooting Kodak Gold 200 film, F21 x Kodak collection - This was for the Forever 21 x Kodak Collection, (https://youtu.be/P8KOak1sH1c?list=PLEA3y4eMRMFzY74CP1W_uGin2NKbpgybM) Behind The Scenes | Test Shoot (https://youtu.be/BWIYX6w63cw)

editorial and lifestyle Styling Similarities

Similarities include: - Nuts and bolts of organization - Preparation - Many of the basic tasks on the shoot

Snapchat and Facebook

Snapchat - Useful to know what's going on here, especially on 'Stories' feature Facebook - 'Pages' feature allows stylists to post and share professional content

Social Media

Social media is an essential and invaluable marketing tool for a stylist. Social media include still images, moving images, disappearing images, direct messaging, public messaging, live-streaming, and selling. Popular social media sites in the fashion industry are: - Instagram - Snapchat - Facebook - Wardrobing Apps

Inspiration and Ideas for Test Shoots

Some inspiration and location ideas include: - Glamorous gowns worn in front of an old buildings - Swimwear on deserted beach - Futuristic clothing worn in a junkyard - Funky clothing and accessories in art gallery - Minimalist clothing in a modern architectural setting - Bold statement accessories worn only with a white T-shirt in a studio setting - A classic garment, such as a trench coat A photographer may create drama with lighting A model can work the clothes with his or her pose and expression

The Day Before the Shoot

Sometimes stylists aren't called for jobs until the last minute, so prep work must be completed quickly —in these scenarios stylists are still sourcing clothing the day before a shoot Prep merchandise as much as possible Pack up as much merchandise as possible Organize transportation strategy Charge electronic devices

The Fashion Week Calendar continued

Spring/Summer merchandise deliveries to retailers -begins in February Fall/Winter ready-to-wear shows - February/March Fall/Winter Paris couture shows - Early July Fall/Winter merchandise deliveries to retailers - Begins in July

Stylist Requirements

Stay current in fashion, pick out the best, most relevant trends and distill them into good looks Remain well organized, calm, cool, and collected Creativity and create the most lasting images Understand what other people in styling industry do

Food Stylist:

Styles and arranges and makes the 'goods' look beautiful in a shoot. Arrange items so they sell

What Is Fashion Styling?

Styling is arranging things in a visually pleasing way Fashion styling is the process of composing/arranging clothing and other fashion products to be: - Photographed - Filmed - Presented - Worn An essential element of magazine photo shoots, runway shows, television shows, films, etc.

Commercial Styling:

Styling models or actors/actresses for advertising/commercials. Ranges from selecting the wardrobe items to coordinating the shoot Selecting the location, models, makeup artists and even the photographer.

Establishing a Story

Stylist meet with the photographer and/or art director to discuss the theme or a story of the shoot A story can unify multiple pictures from one shoot A stylist creates a storyboard using tear sheets( published in magazine editorials). Storyboards are tear sheets and inspirations pictures from magazines or the Internet-collaged together onto a board. - The pictures can be used to show hair, makeup, poses, lighting, and fashion ideas.

Fashion Styling: Social Media

Stylists apply concepts and best practices to tap into network of viable customers(Instagram and other social media outlets), to achieve business objectives. How to style fashion product, shoot and create dynamic product narrative Involves cross-platform branding, blueprints for funneling followers, the pillars of social media content marketing

Protecting Shoes

Stylists are responsible for creating head-to-toe looks, and this usually involves providing shoes. If shoes are borrowed or purchased from retailers, they must be masked/taped to protect them from any wear, tear, marks, or damage

The Importance of the Script

Stylists must do a Script breakdown A Script Breakdown: - Each aspect of the production gets color-coded or highlighted to organize wardrobe changes for every character and in every scene. - This include all cast members, extras, costumes, and hair/make-up in every scene.

Professional Etiquette

Stylists who follow the unwritten rules of professional etiquette make the best impressions: - Be on time - Be prepared and organized - Don't start unpacking anywhere: Ask the client for the best place - Make sure the merchandise stays safe, even during mealtimes - Notify the photographer before stepping into the frame to make adjustments - Show consideration for the ideas of others and make aesthetic compromises - Alert the hair and makeup artist to clothing that affects a model's hair and face such as a hat - Respect the model's personal space and act professionally - Never blame anyone if the clothing doesn't fit, just make it work in the photo - If there is a problem with a garment that cannot be fixed, bring it to the photographer's attention so he or she can decide whether it can be fixed in post

Fashion Stylist:

Supplies and organizes the clothing and accessories for all the models for a photo shoot or video.

Sources for Styling-Kit Supplies

Supplies for styling-kits can be purchased at fabric stores, art-supply stores, and office-supply stores Online sources are also good sources for necessary tools. Following are some styling-kit sources: - Manhattan Wardrobe Supply (https://www.wardrobesupplies.com ) - Western Costume Company Supply Store (www.wccsupplystore.com) - American Hanger and Future Corporation (https://www.americanhanger.com ) - The Container Store (https://www.containerstore.com )

Agency Representation

Talent agencies act as business intermediaries between the client and the stylist and handle many aspects of business. This arrangement is not for everyone

The Day After a shoot

The day after a paid shoot, a stylist must: 1. Return clothing - Pack items carefully - Fill out all necessary paperwork - Send merchandise to the correct address at the correct time - Use a shipper with delivery confirmation 2. Bill the client 3. Restock the styling kit 4. Remove tear sheets from storyboard and file for later use 5. Deal with any damaged items 6. Submit editorial credits 7. When the photos publish, share with media, team, contacts, and on social media with appropriate tags

Building a Portfolio

The best way to build a portfolio is through experience. The most common ways to get experience are assisting and interning. Assisting: - Usually unpaid; sometimes involves getting named in credits - Find opportunities through networking - No need to have a full kit - The best assistants anticipate what's next and do it well - Follow proper assisting etiquette - Test your skills (take part in a test shoot) Internships: - Internships can connect aspiring stylists with opportunities - Shadow a stylist (as an intern, or assistant stylist)

Phases of Production steps

The first phase is getting the green light Then preproduction begins, which entails organizing, planning, hiring, budgeting, and scouting locations Storyboards are created to plan scenes in advance during the preproduction phase They also help map out wardrobe changes Principal photography, when all scenes are filmed with basic dialogue only Postproduction, when footage is edited into its final form Reshoots Editing

The Green Room

The green room is a place for talents to wait before and after the shoot. In larger studio productions such as talk shows, the green room is separate from the wardrobe.

The fashion time line Approximately 12 months prior to the show

The newly produced fabric is shown at trade shows, where fashion designers and design houses purchase sample yardage for upcoming collections. (Fabric often comes before the design)

Brand Consultancy

The stylist gets involved in the designer's collection close to the end, by helping "tie them together." Help choose the show looks. - A fit model puts on the different garments - A stylist help choose the catwalk looks.

What Does a Fashion Stylist Do?

The stylist is responsible for creating "style." - Coordinating the clothing, accessories and other fashion merchandise to create a specific look. - The stylist is in charge of the clothing and accessories, or the way the model looks The stylist decides what a model or person wears, and how they wear it The main roles of a stylist can be classified into these three categories: - Editorial styling / Styling for photoshoots - Brand consultancy - Celebrity styling

Assemble the Test Team

The test team include: - Fashion stylist (focus on fashion styling) - Photographer (may look for a student photographer. Professional photographer charge for their services) - Talent/model (test with professional model. He/she knows which poses work best for his or her body and do not need as much direction as a non-model) - Hair and makeup artist (search trendy beauty boutiques like MAC and Sephora) Models can be found through local modeling agencies The test team may be organized by a stylist, photographer or a modeling agency

Timeless Garments These iconic styles are continually reissued and reinterpreted season after season:

The trench coat - a double-breasted raincoat dates back to 1850s The Motorcycle jacket - a 1928, leather jacket made from black leather with silver zippers and silver studs, for riding motorcycles The Wrap dress -Diane von Furstenberg invented it in 1974, and has become a classic - A dress made of often colorful and elaborately patterned jersey material that wraps around the body, crosses at the chest and cinches at the waist - It can be short or long, collared or not, and with sleeves or without. The LBD(little black dress) -a black evening or cocktail dress, cut simply and often quite short. - Credited to Coco Channel in the 1920s - Long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral color - Considered essential to a complete wardrobe by many women and fashion observers Le Smoking - a woman tuxedo jacket by Yves Saint Laurent in 1966. cited as a symbol of empowerment and gender fluidity. Still a pinnacle of evening chic today

Modeling and Fashion Capitals of the World

There are four major modeling markets in the world: -New York - London - Milan - Paris These fashion capitals have a significant influence on international fashion trends. Home to Fashion Weeks, trade shows, exhibitions, and award shows They're home to the most influential designers, the most important fashion weeks, and the most prominent fashion magazines - (e.g. Vogue, Elle, Harper's Bazaar, GQ Style). New York - where top designers like Betsey Johnson, Calvin Klein, Derek Lam, Donna Karan, Isaac Mizrahi, and Philip Lim got their starts

Color Families: Cool and Warm

These two basic color families are based on skin undertones. 1. Cool: blue or green - Looks great in: browns, rusts, gold 2. Warm: yellow or orange - Looks great in pastels, silver To determine color family, examine client's skin, hair, eyes Can be fluid depending on makeup or difference in skin pigmentation

Fashion Public Relations and Why It Matters to Stylists

They hook stylists up with samples from their clients, which can be designers, retailers, and showrooms They can get stylists into important shows and events They are great places to do internships and establish lasting professional contacts throughout the industry

The Classics: Fashion Icons and Timeless Garments

Timeless garments and their origins - some of our everyday garments were invented tens, hundreds, and even thousands of years ago. Their design has been modified depending on the time period, but the basic concept has remained the same. Fashion stylists need to know these pierces because the are the building block to a basic wardrobe. Knowing a garment's origin can inspire the stylist when orchestrating an overall look.

What Every Image Consultant Must Bring to the Client

Understanding personal style

Other Considerations for the Test Shoot

Using a storyboard to communicate visually Sourcing clothing - may borrow clothing for free in exchange for editorial credits. Creative ways to source clothing include: - Shop closets - Shop the stylist's own studio - Discount stores - Boutiques and designers (use copyright release form) - Clothing rental services - Bonus sources (from models) Sourcing props

Visual Merchandising

Visual Merchandising involves creating retail displays. Can involve fashion, furniture, cosmetics, and more Often incorporates a wide variety of props Inspirations include current trends Job can include styling on mannequins and dress forms and much more Includes decorating for special events, sales, and holidays

Storyboards for entertainment Industry

Visual layouts for the scripts that are created in the preproduction phase - Hand drawn and similar to comic books in format Directors use storyboards to plan scenes in the preproduction phase Storyboards help map out wardrobe changes

Working with Talent

Wardrobe stylists can work with a variety of talent, including puppets: Miss Piggy is receiving last minute touch-ups here for a MasterCard commercial

Wardrobe Stylists for TV and Film

Wardrobe stylists dress the actors and actresses in films or TV shows. A wardrobe stylist normally gets the look and feel of the clothing needed for the film they are working on and go out to buy outfits for each actor. On set, wardrobe stylists are responsible for making the outfit look its best for the movie or TV

Wardrobe Styling for Film and Television

Wardrobe stylists work in costume or wardrobe departments under the job title: - Wardrobe supervisor - Wardrobe assistant Wardrobe styling presents a different set of challenges from print styling - Clothing must fit properly - Clothing must fit the story's theme/time period

Styling for Theater

Wardrobe supervisors are responsible for how costumes look on stage and what happens to them between performances Theater costumes often are made from scratch but always are adapted to be worn again and again The wardrobe supervisor must ensure all costumes look the same for every performance, repairing and replacing when necessary At the close of the show, wardrobe supervisors oversee the Costume Strike, when all costumes are cleaned, packed, and returned if necessary, with all alterations ripped out and removed

Styling for Rectangle Body Type

Weight gain falls evenly across the body Hips, waistline and shoulders are about the same width Flat buttocks Athletic build and smaller chest Create the illusion of a waist Keep your silhouette uncluttered Unstructured jackets that gently shape the waist Hip and bottom details are good - as long they create gentle curves

Wardrobe Department

What happens here: - The wardrobe department of a film or television production is where all the costumes are stored and inventoried. - This can be trailer, a room, or several rooms. - In smaller productions, it also can be the green room. Features: - Costumes, which can be created, purchased, or rented - Duplicate costumes - Stain removers or laundry facilities - Racks with rack dividers Also kept here: - The Costume Bible, or Continuity Bible, a binder that holds all of the information pertinent to the production's wardrobe

Styling for Musical Performance

When styling a musician, a stylist must ask: - Is there a dress code? - Does the musician need to have a specific range of motion on stage? - How sensitive is a fabric to perspiration? - How does the garment look when the musician is in performance position? - Does the musician look and feel good in the clothes?

The Stylist-Client Relationship

When working with clients, a personal stylist must: - Have a clear definition of services and pricing - Determine essential information about the client and his or her style preferences - Understand the client's body shape

Wardrobe Styling:

Working on film, television, concert or theatre productions Developing the look and/or selecting the wardrobe items for the actors/actresses, musicians/performers, dancers or television personalities. It is a form of Show Styling

Catalogue Styling:

Working with designers or businesses on developing promotional materials such as product catalogues.

Fashion Editor/fashion stylist:

Works for a magazine creating looks and spreads for editorial photo shoots

Personal Shopper:

Works for a store and pick out clothing and accessories to purchase. Often they pull items in advance for you so you arrive to a full dressing room.

Prop Stylist:

Works on photo shoots and videos Buys and rents the props or objects to accompany the looks in the shot

Hair Stylist:

Works on photo shoots, commercials, and movies doing hair styles for a desired look

Stylist as a Brand

Your brand is how people perceive you wherever they interact with your business Why is it important that stylists think of themselves as a brand? 1. Stylists who think of themselves as a brand will have an edge when it comes to marketing because they have a cohesive professional image that reflects a continuity of message and aesthetics. 2. Setting yourself apart from your competition

Personal stylists

are often self-employed and must build a client base through referrals and marketing Referrals: - talent, reliability, past success, people skills Marketing: - retail sales or management, visual merchandising, fashion show production, assisting an established stylist, social media self-promotion, in-person self-promotion, professional networking opportunities Goal: - To build a stable client relationship that fosters repeat business

Key Players at a Photo Shoot

client then the art director then the photographer then the stylist and then the talent (model)

Continuity

costumes must look consistent if worn throughout multiple scenes Costumes must remain the same unless the script calls for changes

Stylist that Dress Celebrities Brandon Maxwell

his styling has the perfect balance of old eccentric Gaga combined with polished ladylike silhouettes

Careers in Fashion Styling

https://www.indeed.com/q-Fashion-Stylist-jobs.html - Full Time jobs - Part Time fashion stylists jobs - Online fashion stylists jobs

Editorial Styling:

involves concepting and organizing the photoshoots for the pages in fashion magazines and other media publications

Merchandise Styling:

involves creating displays of products in retail stores or for photoshoots

Show Styling:

involves organizing events and fashion parades. - Working backstage at fashion parades - Selecting models - Organizing the running order - Selecting garments and/or accessories - Selecting the venue - Developing the event concept - Dealing with the media, photographers, and PR companies

Photographic Styling:

involves styling any photoshoot Includes editorial styling, commercial styling and catalogue styling.

Personal Styling:

providing advice or assistance to clients on how to improve their image Also known as Image Consulting, Personal Shopping and Celebrity Styling.

A digital stylist for an online retailer must

style each piece that appears for sale on the website; it is often necessary to photograph the item from all angles.

Digital fashion

the interplay between digital technology and couture. Example: A virtual dressing room - enables shoppers to try on clothes to check one or more of size, fit or style. https://video.vice.com/en_uk/video/i-d-what-is-digital-fashion/5cd41250be407704d57a5355

Stylist that Dress Celebrities Monica Rose

the powerhouse behind the entire Kardashian-Jenner clan, and Gigi Hadid and Kendall Jenner's always on-point model off-duty street style.

The Fashion Time Line Approximately 18*24 months prior to the show

the season's color,fabric, and silhouette trends are selected by trend forecasting companies. These companies are mad up of market research professionals who analyse statistical data to gauge future trends. Trends also come from high culture (theater, fine art), pop culture (movies, popular music), and street culture (metropolitan fashion hubs, social groups). Once trend forecasting agencies determine colors and popular types of fabrics for the coming season, mills begin designing and producing fabrics that they will sell at upcoming trade shows.

Color families

warm colors - enlarge figure appearance Cool colors - appears smaller

Image consultants

work with clients to cultivate and refine their personal image Also called personal stylists, wardrobe consultants or style consultants Work with real people. Clothing is worn in daily life Can be self-employed or on staff at a retailer