ATM MidTerm
What is one of the most valued assests of an artist manager
Time
What does a manager need to know before they can play into a gatekeeper's ego
What drives their ego
What is planning
Where, Why, What
The artist network is made up of
a web of supporters with whom an artist regularly communicates about their music
What is organizing
assembling the necessary resources
Artists generally receive payment before or after taxes have been deducted
before
What did Ozzy Osbourne do in a 1981 meeting with Epic records that jeopardized the potential release of his Gold record Blizzard of Oz
bit a dove
Most labels will seek artists who are genuine and unique in their own ways, and hwo have potential for
commercial success
The Music industry is one that is moving from being hit driven to one that serves
countless niches of appetites for unique music
What is the best way to develop a good set of strategies
create a timeline
What skill should be used to grab the attention of those the manager means to impress
creativity
Management icon Lee Iacoca has said that in one word what best sums up the best manager is
decisiveness
what size venue is best when throwing a showcase
enough to make the venue look full
Follow up calls and confirmations can be helpful in preventing conflicts when putting on an
event or showcase
what should be done to keep events organized and separate from each other
everything in writing
what information should an artist manager be interested in regarding a label
history of the label similar artists politics necessary staff
how should the manager decide if the artist should attend the meeting
if it's going to add anything: if the artist feels comfortable
What information will a label be interested in regarding an artist
image, music, seasoning, commerial viablility uniqueness
The Shelf life of an artist's career in the music business can best be described as
limited
What does the manager want to happen during and as a result of a meeting with a label
listen comprehend influences take action
The most important thing to do to polish a performer is
live performance
What is controlling
making adjustments when necessary; anticipating what could go wrong
What is perhaps the most important meeting an artist manager may have
meeting with the label
The professionalism of an artists is evident to potential career supporters through
outgoing demeaner, proper grammar, and professional website
What are the six realities of music business
people will say no gatekeepers are unmovable; you're only a player if you're relevant; keping spirits of artists will be draining; people will string you along; people will disappoint you; agendas of many people determine whether you matter to them
What is the power of access
power is the ability to reach and influence key decision makers
What is the power of money
power to influence decision
what should be handed out to people as they are leaving a showcase
press kits
How should an artist manager conclude a meeting with a record label
restate reasons for meeting ask for follow up
managers and labels are seeking artists who have experience doing what
selling concert tickets and records
The manager has a duty to keep the artists financially
solvent
The most effective artist managers are those who do not
take the actions or inactions of others personally
Michelangelo was quoted as saying
the greatest danger for most of us is not that our aim is too high and we can't reach it but it is too low and we do reach it
what is the objective of a showcase
to get into a business agreement
What skills and personal traits are necessary to artist management
understanding human nature, leadership, coaching, social, communication
The new artist manager in the music business needs to understand
where the power comes from and how it is acquired
how long should a showcase last
1 hour
How much of the international music businesses annual earnings are attributed to management and booking
10 billion
An artist manager typcially earns what percentage of an artist's income
10-25%
what form is sent in January to both artist and IRS by various employers as a reminder that earnings were paid and taxes are still owed
1099 form
what is the ideal time of day for a showcase
5:30 pm
How much money does the international music business earn annually
75 billion
What is the starting point for creating a plan
A goal
What are the four functions of management
Controlling, Planning, Organizing, Leading
The Difference between success and failure in any endeaver can often be tied to?
Planning
Managing an Artist in the music business uses what three aspects to achieve success for their clients
Science, Business, Creativity
What is coaching
Short term circumstances
What is Leading
Taking initiative
