BCOM-

The framing of the primary business message is important for which of the following reasons?

-It emphasizes the message's premises. -It gives focus to an important argument. -It highlights support for the message's key ideas.

Business messages usually conclude with a

call to action

An audience's assessment of a business communication message is largely based on the author's

credibility

Most business messages are crafted using a(n) ______ approach.

deductive

True or false: The use of templates is required for creating business messages.

false

The AIM process includes which of the following steps?

information gathering message development audience analysis

When the tone of a business message is ______, there is an implied interest in the opinions and needs of the audience.

welcoming

Which of the following are accurate descriptions of the meta message of a business communication?

It is the overall message conveyed by the communication. It is conveyed as a combination of content and tone.

Which of the following statements about workplace priorities is not true?

Priorities are more constant than values.

Which of the following statements about the framework of a deductive business message are accurate?

There are supporting paragraphs for each key point. The concluding paragraph has a call to action. It should be possible to scan the message to readily understand its main ideas.

Which of the following are identified to help create solid business ideas?

-gathering relevant information and facts -making sense out of often complex and confusing pieces of information -determining the business issues and objectives

Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of the potential savings that would result from using outside bookkeepers. Which of the following best defines Crystal's message structure?

Crystal is identifying causes and effects.

Which of the following are the effects of a positive workplace attitude?

It provides motivation. It improves work performance. It enhances creativity.

In terms of tone, which two of the following do readers respond to most positively?

The projection of positivity Concern for others

Which of the following are characteristics of effective and compelling business message frames?

They are memorable. They use rational and emotional appeal.

Setting up the logic of the message consists of

identifying supporting points in the message. identifying the call to action.

In business communications, which of the following generally enhances the writer's beneficial influence over others?

optimism

For many business messages, the most important step in the planning stage of business communication writing is identifying

the benefits to be gained by the reader.

In a deductive business argument, the essence of the message can be gleaned from which three of the following?

the last paragraph the first paragraph the first sentences of supporting paragraphs

Readers interpret the tone of a business message primarily as a reflection of the writer's attitude toward which two of the following?

the readers of the message the message content

In the context of business messages, workplace ______ are the core beliefs about suitable ways of handling issues and problems.

values

Framing the primary message involves presenting the message

within an overall theme.

Which of the following are helpful ways of organizing the logic of a business message?

sketching out the logic diagramming the logic

When writing a business message with an indirect approach, which of the following are presented first?

supporting reasons

When writing a business message, a key component of credibility comes from demonstrating

interest in others.

To form a business message with confident claims and predictions, which of the following should be included?

measured and objective language carefully crafted statements

Which of the following are parts of the process of crafting effective business messages?

planning writing reviewing

Understanding the constraints of the audience of a business message means that the message should be crafted to

provide value to the audience.

An indirect approach is often used for which of the following types of business messages?

to give negative news

For an effective frame, the primary business message should be approximately ______ words in length.

10 to 15

True or false: Business messages can be strengthened to counteract issues concerning low credibility.

True

Writing effective messages in business helps

boost productivity. drive collaboration.

When framing the primary message, authors of a business message should complete which of the following?

define the primary message compose a brief message statement

Your goal in framing a business message is to

help the audience see the issue from a strategic perspective.

In effective business messages, any analogies should be rooted in

similarities.

When writing an effective business message, being flexible can involve which of the following?

being open to alternative ways to address an issue listening to the ideas of others

Strong analogies are important to the writing of business messages because they

reinforce arguments.

Using an outline or diagram to form the logic of a business message typically leads to which two results?

Issues can be written about more effectively. Thinking about the issues becomes tighter.

The underlying, overall message that people get from a business communication is called the ____ message of the communication.

meta

AIM is a process for ______ the writing of useful business messages.

planning

Templates are used to create a business message for which of the following reasons?

-to define its structure -to organize its appearance

Which of the following are aspects of setting up the logic of a business message?

-defining a call to action -arranging message logic - identifying supporting points

Which of the following are part of planning the basic message structure?

finding and framing the primary message arranging the logic of the primary message

The frame of a primary business message should be which of the following?

memorable short

Business-message readers generally have a better reaction to an author who is seen as

open to a variety of options and ideas.