BCOM Exam 2 DSMs
Sophia wants a new photocopier for her department. She decides to write a letter to her supervisor. Which one of the following statements in her letter refers to the purpose of her message?
"I am requesting you to provide our department with a new photocopier."
In which one of the following statements has the speaker used bias-free language to convey a message?
"In my opinion, Emirates employs the most courteous flight attendants."
In which of the following cases has a conversational tone been used to convey the message?
"Please call us any time between ten o'clock and five o'clock if you need any additional information regarding the request."
Which one of the following sentences uses camouflaged verbs?
"The administrative department undertook the implementation of a new payroll system."
Which one of the following is true of goodwill messages?
A good congratulatory message will include specific content that relates to the reason why someone is being thanked.
Which one of the following is a common routine request?
A message asking for information
What is the main idea of a message?
A specific statement about the topic of the message
In which one of the following situations should the active voice be preferred over the passive voice while composing messages?
A writer wants to make the writing livelier and easier to read.
__________ wording is described as language that has broad concepts which audiences are likely to perceive in several different ways
Abstract
Which one of the following is a step in the planning phase of the three-step writing process?
Analyze the situation
Which one of the following best describes type styles?
Any modification that lends contrast or emphasis to type
Which one of the following improves the clarity of a message?
Avoiding the use of dangling modifiers
To establish credibility, you should __________
Be reliable
A(n) __________ is an easily updatable online journal.
Blog
Which one of the following should you remember when writing a business email message?
Business email messages carry the same legal weight as other business documents.
A(n) __________ is a verb that has been changed into a noun; they should be avoided in your message as they often increase the length of a sentence without adding any value
Camouflaged verb
Which one of the following websites allow visitors to answer questions posted by other visitors?
Community Q & A sites
"After the product was tested on a sample population of 1,000 employees, the product was launched into the market." is an example of a _____
Complex sentence
Which one of the following should be considered the least when choosing a distribution method?
Conciseness of the message
Words like "chair," "blue," or "five" can be touched, seen, or visualized. These words are __________, which means that they are specific and are likely to be interpreted the same way by everyone.
Concrete
________ are specific and are likely to be interpreted the same way by everyone
Concrete words
Which one of the following is true of condolences?
Condolence letters are the most personal business messages you may ever have to write
Which one of the following is true regarding the credibility of a speaker or sender?
Credible speakers can distance themselves from emotional situations and look at all sides of an issue.
Factors you should keep in mind when you are __________ your message are cost, convenience, time, security, and privacy.
Distributing
Janea would like to deliver her message to a group of freelance authors from all over the globe, and would like to have immediate feedback from her audience. Janea needs to send out a report to several colleagues who are working in other countries. Which media type should Janea use?
Electronic
__________ are less negative substitutes used in place of rude or offensive words so as to appear more polite.
Euphamisms
Which one of the following should be included in the body of a routine request?
Explain any potential benefits of responding to the request.
Which one of the following is an example of an oral medium?
Face-to-face conversation
__________ is a technique that is used to overcome writer's block by writing down anything that comes to one's mind regardless of whether it is appropriate or meaningful
Free writing
The __________ purpose of a business message is to inform, to persuade, or to collaborate with the audience
General
________ is the positive feeling that encourages people to maintain a business relationship
Goodwill
A __________ is a brief title that tells readers about the content of the section that follows.
Heading
__________ should not be used when communicating across cultural boundaries.
Humor
Which one of the following should a sender consider while choosing a medium of communication?
Information that doesn't require a significant explanation can be sent using a lean medium.
A(n) __________ guides readers to think in a certain way about a topic
Informative heading
Which one of the following instances requires the direct approach of organizing information for your message?
Instances in which the audience is likely to be receptive and open-minded
The electronic written media that simulates a conversation is __________.
Instant messaging
For which one of the following reasons has email remained a dominant communication tool, despite the rise in the use of newer, alternative media options for message delivery?
It is a widely available medium for written messages with which users are comfortable.
The __________ should be used to test the completeness of your document by making sure it answers six questions: who, what, when, where, why, and how
Journalistic approach
The __________ should be used to test the completeness of your document by making sure it answers six questions: who, what, when, where, why, and how.
Journalistic approach
It is best to use the indirect approach of organizing information for __________.
Messages addressing a skeptical audience
How is microblogging different from blogging?
Microblogging involves sharply reducing the character count of messages.
Which of the following enables the addition of photos to a word processor file, audio commentary to a PDF, video clips to a blog posting, and animation to webpages?
Multimedia documents
Which of the following is designed to help people find their way through an unfamiliar system on digital media?
Orientation
Which one of the following is true regarding the tone that a sender should use in a routine request or positive message?
People should avoid using a demanding tone while composing a routine request or positive message.
Which one of the following is true regarding the tone that a sender should use in business messages?
People should avoid using an intimate tone while composing business messages.
An example of a content curation site is __________
You __________ the message using effective design elements and suitable layout during the completing phase of the three-step writing process.
Produce
A __________ can give you a rough idea of the complexity of a piece, but it can't evaluate its true reading quality
Readability index
_____________ can help a writer to more easily choose the words that will convey the right tone.
Reading extensively
When you have finished your first draft, the first task to complete is to __________ your document
Revise
Before you complete and send your business email, you should do which one of the following?
Revise and proofread carefully.
Who among the following is a primary audience?
Saul, who attends a training session on personality development.
A __________ typeface, such as Times New Roman, is used in the classic style of document design for the regular paragraph text
Serif
"The product was tested on a sample population of 1,000 consumers" is an example of what type of sentence?
Simple sentence
An online service that enables individual or organizational members to form connections and share information is a(n) __________
Social network
Which one of the following best describes the "you" attitude in a writer?
Speaking and writing in terms of the preferences of the audience
The __________ purpose is what you hope to accomplish with your message and what your audience should do or think after receiving your message.
Specific
Which one of the following is a step in writing a routine or positive message?
Start with the main idea
The choices that you make to express yourself is your communication __________.
Style
A subordinate title that indicates a subsection of a major section is called a(n) _______
Subheading
Susanna is writing an email to her supervisor to discuss project planning, and is copying some of her coworkers as well as a vendor. The primary audience of this letter is the __________.
Supervisor
__________ makes material in a blog easier for the audience to find
Tagging
Which one of the following is a compositional mode?
Teasers
For conversational exchanges, __________ are rapidly replacing the use of phone calls as the most expedient communication medium.
Text messages
Which of the following is true about routine and positive messages?
The close of routine and positive messages explains what the audience should do next and how it will benefit them.
Which one of the following sentences uses bias-free language?
The journalist wrote a report on the cleanliness drive conducted by the city authorities.
The topic of a message is __________.
The overall subject of the message
Which one of the following is a condition for creating a podcasting channel?
The podcast has a consistent theme.
Which one of the following is a compound sentence?
The product was tested on a sample population of 2,000 consumers, and was launched into the market.
A(n) __________ identifies the main point or the overall idea of a paragraph, and is often placed at the beginning of the paragraph
Topic sentence
When writing business messages, ______should be used to connect ideas.
Transitions
Bold, italics, and underlining are examples of __________, which are modifications that lend contrast or emphasis to type
Type styles
Which one of the following problems should a writer look out for while proofreading business documents?
Undetected mistakes from the writing, design, and layout stages
Which one of the following is true of designing messages for improving readability?
Using shorter words, simple sentences, effective headings, and bullet lists allows readers to easily skim.
Infographic is an example of ________ media
Visual
Any space that is free of text or artwork in a message is considered _________
White space
The steps of the __________ phase are adapting to your audience and composing your message.
Writing
Which one of the following is true of creating content for social media?
You should create concise, specific, and informative headings
Brand socialization is a measure of how effectively ______
a company engages with its various online stakeholders in a mutually beneficial exchange of information
A content curation site is ______
a site where someone with expertise or interest in a particular field collects and republishes materials on a particular topic
A social network is ______
an online service that enables individual or organizational members to form connections and share information
"After the product was tested on a sample population, it was launched into the market, and was well-received by the consumers" is an example of a _____
compound-complex sentence
One of the disadvantages of using social media as a business communication tool is that it __________.
depends upon active participation from the audience
A news release is a(n)
document used to share relevant information with the media
White space is used to __________.
guide the reader's eye
A recipient is most likely to respond positively to a message when a writer __________.
has composed the message in terms of the interests and preferences of the audience
A descriptive heading __________
identifies the topic
Abstract wording refers to __________.
language that has broad concepts which audiences are likely to perceive in several different ways
Euphemisms are __________.
less negative substitutes used in place of rude or offensive words so as to appear more polite
Storytelling is considered an effective way to organize business messages because __________.
people remember and respond more to stories than to other forms of communication
For routine replies and positive messages, you should __________
place the main idea or the good news in the opening
When in the planning stage of creating an effective email message, you should ______
practice good email hygiene by not opening suspicious messages, keeping virus protection up to date, and following other company guidelines
A podcast is a(n) __________.
recorded audio or video file distributed online
The classic style of document design uses a __________ typeface, such as Arial, for headings.
sans serif
When writing business messages, transitions __________
should be used to connect ideas
In written messages, lists __________.
simplify complex subjects, highlight main points, and break up a page or screen visually
A __________ is a site where users rather than website owners contribute most or all of the content
user-generated content (UGC) site
Multimedia refers to __________
using a variety of electronic media to create a message
When responding to a claim or adjustment request when the customer is at fault, you should __________
weigh the cost of complying with or refusing the request
