BCOMM - Ch. 8 - Routine and Positive Messages

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As president of Orange​ Photography, Gene has probably been asked to write recommendations for employees and colleagues on many occasions. Because of​ this, he knows that which of the following statements is​ true?

Employers have sued other employers for failing to disclose negative information about a job candidate.

Gene wants to know the audience and purpose of a recommendation before he writes. Which piece of chapter advice on how to ask for a recommendation does this​ match?

Explain why you need the recommendation.

Referring again to the three components Gene believes are necessary to construct effective routine​ messages, which one belongs at the end of the​ message, according to the​ chapter?

Including relevant deadlines

In the​ video, Gene describes three components he believes are necessary to construct effective routine messages. Aligning his remarks with the​ chapter, which component should come first in such a​ message?

Stating your request

Gene states that his company is always sure to project a particular tone in business communications that reflects its brand. Which of the following is the appropriate tone for such communications according to the chapter and​ Gene?

Polite and undemanding


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