BIS

Data centralization means that data is centralized in ________Blank place(s).

1

One of the first computer aided design programs ever developed was also among the first to be integrated into ERP systems. This popular program is

AutoCAD.

What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?

B2G transactions involve prenegotiated contracts.

What is the primary reason that businesses use CRM systems to help them identify MQLs and SQLs during the customer acquisition process?

Different engagement is needed to turn each type of lead into a customer.

Makoto and Rebecca want to hire a nanny for their 6-month-old baby. Before allowing someone into their home to watch their child, they are planning on running a comprehensive background check, including a credit check. Which law specifies whether Makoto and Rebecca are legally allowed to access potential candidate's credit information?

Fair Credit Reporting Act

The role of managing employee grievances, absences, sick days, and paid-time-off days belongs to

HR

What is the goal of the process design step of business process management (BPM)?

Identify redundancies and inefficiencies in existing processes.

Which social media goal directly aligns with an organization's mission to increase the public's environmental awareness by increasing news coverage of environmental issues?

Increasing the conversion rate of its social media posts to full news stories

Which CRM-compatible sales prospecting tool utilizes the profiles and connections on a social media platform to generate prospects?

LinkedIn Sales Navigator

What occurs during the process optimization step of business process management?

Managers adapt (modify) the process to enhance process performance.

What occurs during the process monitoring step of business process management?

Managers track the individual components of the process as well as the process as a whole so that the performance of the engine can be measured.

How are social media metrics and social media goals related?

Metrics that correspond to social media goals can serve as key-performance indicators (KPIs) for them.

Doing a data quality audit helps ensure the highest quality of data being used for business intelligence and other applications. The data analysis method involves quality assessment, design, transformation, and ________

Monitoring

________ shows that the number of transistors on a computer chip doubles roughly every 18 months, a phenomenon that reflects the speed at which business management systems and other technologies can advance.

Moore's Law

In a data warehouse, data is analyzed using business intelligence (BI) tools, ________Blank clients, and a variety of analytics applications designed to interpret the data.

SQL

One of the most popular query languages is ________Blank.

SQL

Cloud-based ERP solutions are usually offered as

SaaS

Areas covered in digital governance include data architecture, data quality, data modeling, data warehousing, and data ________

Security

How has social media changed the way businesses measure consumer behavior?

Social media makes it easier to collect the kind of data that are meaningful to businesses.

Cloud-based ERP systems are a form of

Software as a Service (SaaS).

An effective social media information system (SMIS) collects and analyzes data about the organization's

activities and audience on social media and its own website(s).

One of the ________Blank of data warehouses is their ability to provide access and analysis of information from a variety of subject areas.

advantages

What does business-to-consumer (B2C) e-commerce replace?

brick-and-mortar store locations

The role of a DBA is to ________Blank and maintain tables in a relational database.

build

The Foreign Key is a ________Blank field between tables that is not the primary key.

common

Parameter queries prompt the user for values in order to run/execute the query. When the value of a parameter is given, the query applies the field as a ________

critereon

Sales managers must identify the customer leads that best fit the company's goals. CRM assists in this aspect of a company's sales process, which is known as

customer qualification.

The understanding that retaining customers is more profitable than finding new ones is behind which business management system?

customer relationship management

The business management system that collects customers' email, telephone, and social media data and adds information about their buying habits is a(n)

customer relationship management system.

One primary purpose or function of a company's social media information system (SMIS) is to connect the company's

customers on social media with its products and services on its website.

What is one of the greatest risks of an organization storing customer data?

data breeches

A database management system (DBMS) is a computer program that is used to create, process, and administer a ________

database

Data administration tasks include the development of information policies, data planning, ________Blank, security, and how internal-users and end-users use that data.

database design

A business management system includes three main components: a decision-making information system, a predictive information system, and a

database management system.

Which type of ERP module collects data such as customer information, order history, shipping information, and customer satisfactions measures?

e-commerce operations

Payscale.com, Payfactors.com, and Salary.com are sites that offer

employee compensation management solutions.

Because accurate tracking of employee performance will always be critical to good management, most firms invest in a software that manages

employee evaluation.

Smaller firms may rely on software packages such Kronos Workforce Ready, BambooHR, PerformancePro for services related to

employee evaluation.

A manager is using the organization's ERP software to generate a report that links its human resources data to its overall financial performance. What is one type of HR data that the ERP accounting module could factor into this report?

employees' payroll and benefits

One of the benefits of using a CRM system is that data can be analyzed and provided to assist in measuring the value that the future lifetime revenue an organization's customers will generate minus customer acquisition costs and customer retention costs. This value is referred to as customer

equity

One benefit of using a CRM system to segment a market (rather than another type of market segmentation tool) is that a good CRM tool

facilitates using the company's own, collected data about customers.

Vector and raster files are

geographic data

Which level of share of wallet means that existing customers are spending more to purchase products or services from one organization than they are from direct or indirect competitors?

high share of wallet

Because some tasks can be done concurrently while other tasks are dependent upon the completion of preceding tasks, Gantt charts are constructed using a

horizontal bar chart.

According to research by Risk Based security, there were 2037 publicly reported data breaches

in the first half of 2020

An appropriate social media goal for a business that wishes to raise its public profile is

increasing brand awareness.

Data centralization is critical for increasing data ________

integrity

One of the features of using web mining is that it improves website usability. This usability refers to how easily website users can ________

interact

An online photo printing company can temporarily lose its e-commerce ubiquity if

its website crashes due to a coding error or attack by hackers.

Along with salary, human resources (HR) managers typically need to track employee hiring dates, marital status, number of dependents, and benefits choices and usage. To ensure this is done correctly, nearly all firms use a system that

manages benefits.

Setting social media metrics is the second step in creating a social media information system (SMIS) because

metrics are needed to quantify the organization's progress toward achieving its social media goals.

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the last phase in a well-designed strategy?

mobile platform planning and implementation

A DBMS provides the ability to ________Blank, query, and store information in a database for managers and database administrators.

monitor

What is a key advanced technology behind CRM analytics?

online analytical processing

Traditional file systems use ________Blank, files, and documents.

paper

The project management (PM) process has four phases. What is the second phase of the process?

planning phase

During the optimization process step of business process management, what are two key things manager look for in the process?

potential slowdowns and savings opportunities

The organizations likely to benefit the most from the global reach of e-commerce are those that

previously depended on foot traffic into one physical store to sell their products.

The total value of a company is based on how much customers value its

products, services, and areas such as corporate philanthropy, social responsibility programs or policies, manufacturing processes, and brand attributes.

What is Jira and GanttPro examples of?

project management software

Which step in securing customer data ensures proper management of firewalls and routers?

server security

Database policies should be created and implemented by all organizations, regardless of the ________Blank of the organizatio

size

Hubspot CRM, Zoho CRM, and Freshsales CRM are designed to meet the needs of

smaller businesses

Of the listed methods of collecting demographic information, which is the most effective for organizations defining their target market?

social media

Adding a dedicated group to your Facebook account allows you to meet online and keep in touch with others who share your interest. You can post relevant media, such as photos, articles, and videos. Which role in a social media information system (SMIS) does your group fit into?

social media community

Structured Query Language (SQL)-specific queries use specific SQL ________Blank to execute the query.

statements

Popular applications used by today's organizations in web mining include Google Analytics, Data Miner, and ________

tableau

Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as

user-generated.

Share of customer, which focuses on getting as much business as possible from fewer customers, is also known as share of

wallet

Data mining is a means of ________Blank data that can help organizations find patterns and relationships within data sets.

analyzing

Organizations that use an on-premises business management system

are also responsible for maintaining, updating, and securing the system.

A company has an excess of puffer jackets at the end of the season that it wants to sell quickly. In order to quickly sell this excess inventory, they send out emails to customers currently in their database. However, they want to determine what type of sale their customers find most motivating, so they send out three different emails with different discounts (BOGO free, 50% a purchase over $100, or free expedited shipping). The information gained during this campaign will be tracked, and customers who made purchases will receive similar email offers in the future. What type of CRM strategy is the company using?

demonstrating the value of CRM

A corporation's Twitter report card indicates that engagement has dropped off in the past two months. What information from the tweet activity dashboard could they use to determine the cause of this drop off in engagement?

A change in demographics of the people who are engaging with their tweets.

Which stage of the project management process involves documenting the lessons learned during the project's execution?

Closure Stage

Which of the following is the term for CRM analytics that provides information about where data erosion occurs and how the erosion can be minimized?

Standardized Data Collection Processes

The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?

Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.

Integrating a business software module into an ERP has several advantages. Which of the following business software modules includes customer payment information?

TPS software

Managers have the greatest degree of control over a new business management system that is implemented as

an on-premises solution.

What type of field is used in both tables to create a relationship?

common

As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because

consumers expect integrated shopping experiences that include face-to-face options.