BMGT 350 Pearson Chapter 5
Which of the following are tradition-bound, suspicious of changes, and adopt the innovation only when it has become something of a tradition itself? A. Innovators B. Late mainstream C. Early adopters D. Early mainstream E. Lagging adopters
E. Lagging adopters
According to lecture, which stage of the Consumer Decision Process is most ignored by marketers? A. Prepurchase B. Evaluation of Alternatives C. Postpurchase D. Information Search
C. Post-purchase
According to lecture, a product/brand that is purchased 2-3 times in a 12 month to 5 year period where the consumer conducts product Information Search in both external and internal ways is probably considered which type of product? A. Specialty B. Commodity C. Convenience D. Shopping
D. Shopping
In the broadest sense, a new product marketer must research _____________________ when developing a new product and a marketing program. A. various domestic promotional challenges B. characteristics of international markets C. characteristics related to pricing acceptability D. characteristics influencing the rate of adoption. E. attitudes of consumers toward packaging
D. characteristics influencing the rate of adoption
5) According to the video, Goodwill has often had to cut prices due to poor ______ conditions. a technological b social c cultural d economic e political
d economic
1) The video suggests that a key challenge for Goodwill's marketers is to change the view of many consumers that secondhand stores are musty, low-class operations with poor-quality merchandise. This exemplifies the psychological concept of __________, which is the process by which people select, organize, and interpret information to form a meaningful picture of the world. a motivation b personality c attitudes d perception e beliefs
d perception
2) According to the video, some individuals living in trendy neighborhoods choose to shop at Goodwill boutiques in order to find fashionable clothing and "shabby chic" furniture. According to Maslow's theory of __________, such shoppers are likely seeking to satisfy social or esteem needs. a perception b learning c personality d attitude change e motivation
e motivation
What are the five stages of the consumer adoption process, in the correct sequence? A. Awareness, trial, evaluation, interest, and adoption B. Awareness, evaluation, interest, trial, and adoption C. Awareness, interest, trial, evaluation, and adoption D. Awareness, interest, evaluation, trial, and adoption E. Awareness, trial, interest, evaluation, and adoption
D. Awareness, interest, evaluation, trial, and adoption
Consumers go through a distinct process in making a purchase. Of the following, which is the final step in that process? A. Evaluation of alternatives B. Making a purchase C. Recognizing a need D. Post-purchase behavior E. Gathering information
D. Post-purchase behavior
Which of the following is NOT among the major factors influencing consumer buying behavior? A. Commercial B. Cultural C. Personal D. Psychological E. Social
A. Commercial
Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer websites, packaging, and displays? A. Commercial sources B. Media sources C. The internet D. Personal sources E. Public sources
A. Commercial sources
Which of the five characteristics identified has an inverse relationship with an innovation's rate of adoption, meaning as this characteristic increases, the rate of adoption is slower? A. Complexity B. Compatibility C. Divisibility D. Relative advantage E. Communicability
A. Complexity
Trisha is an avid collector of stamps. Trisha's collection is worth a lot of money and represents a good deal of time spent searching through stamp fairs and online outlets. One stamp that has elluded her dates back to the Civil War. After many years of online searching, Trisha has found the rare stamp and has been in contact with the seller but he would like a very high price for the stamp. For Trisha, the Information Search Stage of the Consumer Decision Process can be characterized as predominately ___________________ and the risk for Trisha's purchase of the rare stamp is ____________________. A. External, Financial B. Extensive, Functional C. Unsought, Functional D. Internal, Financial
A. External, Financial
______________________ determines if a buyer is satisfied or dissatisfied with a purchase. A. The amount of information gathered in the decision-making process B. The relationship between the consumer's expectations and the product's perceived performance C. How others feel about the purchase D. Whether or not the buyer experiences cognitive dissonance E. The number of alternatives considered in the purchase decision
B. The relationship between the consumer's expectations and the product's perceived performance
__________________ determines whether the buyer is satisfied or dissatisfied with a purchase. A. The relationship between the price of the product and the product's perceived performance B. The relationship between the consumer's expectations and the product's perceived performance C. The relationship between the consumer's expectations and where the product was purchased D. The relationship between the price of the product and the level of customer service provided E. The relationship between the consumer's expectations and how others evaluate the product
B. The relationship between the consumer's expectations and the product's perceived performance
Which stage of the business buying decision process involves ranking the importance of reliability, durability, and price? A. supplier search B. general need description C. product specification D. supplier selection E. proposal solicitation
B. general need description
Marketers of brands understand that they must figure out how to reach ___________________ that can exert social influence on others. A. millennials B. opinion leaders C. social groups D. baby boomers E. cultural segments
B. opinion leaders
purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From fans' viewpoint, the housewives reality show is a ______________. A. membership group Your answer is not correct. B. reference group This is the correct answer. C. lagging adopter D. late-majority adopter E. family group
B. reference group
Which of the following correctly defines the consumer market? A. Individuals who spend more than $1,000 a year on purchases B. Manufacturers, retailers, and consumers C. Individuals and households that buy goods and services for personal consumption D. Any business that sells goods and services to other businesses E. Retailers who sell goods and services to consumers
C. Individuals and households that buy goods and services for personal consumption
Luke is headed to buy an engagement ring for his future bride. He plans to purchase a ring that is between $6-7,000 and is at least a one carrot diamond, yellow gold. He walks out of the jewelry store having spent $6,500 and the ring is a 3/4 carrot diamond, white gold. For Luke the determinant attribute(s) were: A. Carrot size and gold color B. Money Spent, carrot size and gold color C. Money Spent D. Carrot size
C. Money Spent
What are the eight steps in the business buying decision process, in the correct sequence? A. Performance review, problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, and order-routine specification B. Problem recognition, general need description, product specification, supplier search, supplier selection, proposal solicitation, order-routine specification, and performance review C. Problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order-routine specification, and performance review D. Problem recognition, general need description, product specification, supplier selection, supplier search, proposal solicitation, order-routine specification, and performance review E. General need description, problem recognition, product specification, supplier search, proposal solicitation, supplier selection, order-routine specification, and performance review
C. Problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order-routine specification, and performance review
What is the mistaken assumption that business-to-business companies often make about digital and social media? A. That digital and social media yield little except for brand awareness B. That digital and social media require teams of specialists C. That digital and social media are useful primarily to consumer products and services companies D. That digital and social media choices are confined to Twitter and Facebook E. That digital and social media are only effective with large expenditures
C. That digital and social media are useful primarily to consumer products and services companies
Betty has just realized that she forgot to buy butter as she tries to make Chocolate Chip Cookies. In terms of Problem Recognition, Betty has just defined her _______________________. A.Problem State B.Desired State C.Actual State D.Determinant State
C.Actual State
Which of the following is NOT a social factor influencing consumer buying behavior? A. Word of mouth B. Reference groups C. Online social networks D. Cognitive dissonance E. Opinion leaders
D. Cognitive dissonance
What is the first step of the buyer decision process? A. Alternative evaluation B. Purchase decision C. Post-purchase behavior D. Need recognition E. Information search
D. Need recognition
Which of the following is a personal characteristic influencing a consumer's buying behavior? A. Family B. Status C. Motivation D. Occupation E. Social networks
D. Occupation
Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers? A. Relative advantage B. Communicability C. Complexity D. Divisibility E. Compatibility
E. Compatibility
Which of the following is likely to slow the adoption of a new technology? A. Divisibility B. Relative advantage C. Compatibility D. Communicability E. Conceptual complexity
E. Conceptual complexity
Marketers need to understand and know the answers to several key questions when dealing with buying centers. Of the following, which is NOT one of those key questions? A. Who are the major buying center participants? B. What major influences impact the buying center decision? C. In what decisions do they exercise influence and to what degree? D. What evaluation criteria does each decision participant use? E. Is price a major factor or is the buying center price sensitive?
E. Is price a major factor or is the buying center price sensitive?
_________ refers to the practice of integrating ethnic themes and cross-cultural practices within a company's mainstream marketing. A. Guerilla marketing B. Cause marketing C. Viral marketing D. Buzz marketing E. Total market strategy
E. Total market strategy
4) According to the video, Goodwill adjusts its merchandising and store formats in Northern California to better match the __________ of individuals living within those neighborhoods, as expressed by their respective daily activities, interests, and opinions. a lifestyle b social class c reference group d culture e personality
a lifestyle
3) Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For instance, customers of its boutique store in the Haight-Ashbury neighborhood of San Francisco are more likely to demonstrate greater __________ for trendy fashions. a extensive information search b greate rate of adoption c cognitive dissonance d an evaluation of alternatives e motivation
b greate rate of adoption
Wilden is knee-deep in the Fall semester of studies and socializing. He cannot stay awake during this late night of studying so he heads down to the vending for a pick-me-up. He would love a Five Hour Energy shot but is disappointed to see it's not available in the machine. He chooses another drink with caffine to try to stay awake. For the brand Five Hour Energy, the sale was lost because their Intensity of Distribution is NOT __________________. A.Intensive B.Exclusive C.Selective D.Extensive
A.Intensive
Technology advances have made B-to-B online purchasing possible. This is called ________. A. automated requests for proposals B. e-shipping options C. online bidding D. web-based submissions of proposals E. e-procurement
E. e-procurement
Which of the following lists the five steps of the buyer decision process in the correct order? A. Need recognition, purchase decision, information search, evaluation of alternatives, and post-purchase behavior B. Need recognition, evaluation of alternatives, information search, purchase decision, and post-purchase behavior C. Need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior D. Purchase decision, need recognition, information search, evaluation of alternatives, and post-purchase behavior E. Need recognition, information search, purchase decision, evaluation of alternatives, and post-purchase behavior
C. Need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior
Which of the following statements regarding the business market is correct? A. Business buying decisions are less complex than consumer buying decisions. B. Demand in the business market is more elastic than demand in the consumer market. C. The business market has more businesses than the consumer market. D. The business market is not as large as the consumer market in terms of dollars spent and items purchased. E. Many sets of business purchases are made for one set of consumer purchases.
E. Many sets of business purchases are made for one set of consumer purchases.
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________. A. pushing one-way commercials at customers B. developing print and radio advertisements C. identifying and targeting late adopters D. withdrawing from online social networks E. generating person-to-person brand conversations
E. generating person-to-person brand conversations
The individual (consumer) marketplace was discussed in lecture as being important to our (U.S.) economy because it: A. can signal down-turns in the GDP B. represents approximately one-third of the GDP C. offers businesses a consistent selling mass D. offers both discretionary and disposable good opportunities E. represents approximately two-thirds of the GDP
E. represents approximately two-thirds of the GDP
According to lecture, which of the following should be the first criteria/features of a product to include in a positioning statement? A. Determinant Criteria B. Evoked Criteria C. Salient Criteria D. Inert Criteria E. None of the choice listed above
A. Determinant Criteria
